Promoting your brand on social media is different than promoting it on television, radio or through just about any other medium. Most other mediums have a one way broadcast kind of relationship

1. Important poInts for Brand promotIon UsIng
socIal medIa
Promoting your brand on social media is different than promoting it on
television, radio or through just about any other medium. Most other mediums
have a one way broadcast kind of relationship. You send out what you want to
send out and the audience receives it. Social media on the other hand is a two-
way conversation. Promoting a brand on social media requires a different kind
of marketing strategy.
So how do you promote a brand on social media?
Get in the Habit of Launching Viral Campaigns
Viral campaigns are hit or miss. Sometimes you’ll launch a viral campaign and
it’ll instantly spread through your niche like wildfire. On the other hand,
sometimes you’ll launch a viral campaign and not much will happen at all.
Instead of placing all your hopes and dreams on one campaign, get in the
habit of launching viral campaigns often. Launch one once a month, or once
every couple months. Some will hit big and others will fail. By doing them often,
you maximize your chances of hitting the winners.

2. Respond to Audience Questions and Comments
Brands have a bad reputation when it comes to responding to customers. All
too often brands treat their social media feeds as a TV channel where all they
do is share, instead of listen.
On social media, people expect to have a dialogue. You don’t have to
respond to every single comment, but you should respond to every trend, every
concern and every question that gets more than a few people asking.
If there’s a thread on your Facebook page with 30 comments all around
something your company is doing, you should probably respond to it.
Build Relationships with Real People
Social Media can help build relationships with people. Look for key players in
your industry and look to build a one on one relationship with them. Don’t think
that brands have to act like distant personalities. Brands can make friends,
brands can do favors, brands can reach out.
By building real relationships with people, you increase your reach on the social
sphere. If you’re launching a new viral campaign, you can reach out to your
contacts and ask for shares and retweets. If you have questions about how your
product is being received, you can reach out to real customers. If you need
advice about a website redesign, you can ask for feedback.
Having real relationships with real people goes a long way.
The #1 Thing That Makes People Click Your Links
How do you get people to click on your links? The #1 most important thing you
can do is train your audience to open your links – By regularly publishing
content that people love.
Focus more on your content than on marketing tactics. Instead of the latest link
building scheme or the latest Facebook marketing app, try spending your time
and energy on creating share worthy content that people would love to share
with their friends. That’s the type of content that tends to take off like crazy.
More than just having a piece of content go viral, you also get people in the
habit of opening your links because they know they’ll probably love what you
have to say.
Integrate Promotions with the Rest of Your Media
Social media shouldn’t be a standalone promotional tool. Instead, it should be
just one tool in a whole toolbox. Instead of launching promotions just on social
media, combine it with different kinds of media that you have access to.

3. For example, let’s say you’re launching a freebie giveaway campaign for all
purchases of over $20. Instead of just launching this on social media, you might
choose to launch it to your email list, on your website, on your blog, to affiliate
partners and to a few paid banner placements.
Your social media presence will help promote the special offer, but it’ll also help
collect users. People who didn’t buy the first time around can follow you on
social media and possibly buy in the future. Your different kinds of promotional
media can help make the rest of your media more effective. When you
combine all the different kinds of marketing media available to you, you give
each medium an exponential boost.
That’s how you promote a brand on social media. Focus on content quality
and launch viral campaigns regularly. Befriend real people and respond to
questions to increase goodwill and get more shares in the long run. Combine
your social media marketing strategy with other media to maximize your
effectiveness.