Ivory Pen offers self-publishing services to help authors transition to becoming publishers themselves. These services include editing, formatting, cover design, illustrations, printing, distribution, and marketing workshops. Self-publishing has advantages over traditional publishing like retaining full rights and profits, but authors need support in the publishing process. Ivory Pen aims to provide that support at affordable costs so authors can publish without the risk of large upfront expenses or script rejection. Their services are based on the legend of Lord Ganesha using his ivory tusk as a pen to help the author Vyasa publish the epic Mahabharata.
8. Publishers use a printing method called offset printing
High Upfront cost
9. Offset Printing - High Upfront cost
< + Cost of printing Cost of
Cost of printing 2000 1000 printing
books books 1000
books
10. Unit printing cost decreases with
increase in number of books
< <
Cost per Cost per Cost per
book when book when book when
printing printing printing
3000 books 2000 books 1000 books
11. I should reduce my costs to
make my business profitable!
Publisher Do’s
1. Print lot of books at once to reduce cost
2. Stock all the books in ware house
3. Sell the books to retailers when ever needed
4. When lot of books are sold ..I can recover my
cost and probably will make profit
12. But after printing huge amount of
books if the books don’t sell – I
will soon go bankrupt!!!!
Publisher Don'ts
1. Do not accept scripts which do not have
potential to sell in huge numbers and recover
huge upfront cost
2. Take safe bets in script selection – try to avoid
untested new authors
3. Reserve only few titles for new authors
18. Amish Tripathi self published ‘The
Immortals of Meluha’ before it was picked
up by Westland.
Ashwin Sanhi self published his first book
‘The Rozbal Line’ and it got noticed by
Westland. His next book ‘Chankya’s chant’
was published by Westland.
Even John Grisham had self published his
‘A time to kill’.
21. Advent of new generation digital printers have
made self publishing affordable!
No Upfront costs!
22. Digital Printing - no Upfront cost
= + Cost of printing Cost of
Cost of printing 2000 1000 printing
books books 1000
books
23. Unit printing cost remains the same with
increase in number of books
= =
Cost per Cost per Cost per
book when book when book when
printing printing printing
3000 books 2000 books 1000 books
24. • Self publisher can print
smaller quantities of his
books.
• Based on the readers
response he can reprint the
required copies when ever
required
• Author can also modify
content based on the readers
feedback and reprint the
book with no additional cost
25. Unlike Traditional Publishing
• Your script will never be
rejected
• You hold the rights for the
books.
• You get the whole profit made
out of the book instead of the
10-20% royalty paid by the
publishers
• You also hold the digital and
movie rights
26. By Self Publishing your book
• You would attain fame as a
published author
• You can become an entrepreneur
and earn money
• You can test your writing skills
and get feedback from diverse
people
• You have chance that your book
would be noticed by major
publisher and your next book
could be published by them
30. Ivory Pen can help your transition from an author
to a self publisher
• Proof Reading
• Editing
• Typing
• Formatting
• Printing
• ISBN
• Cover design
• Illustrations
• Pricing advice
• Distribution
• Promotion
• Logistics
• Marketing workshop
31. Proof Reading Editing
You may be a great author but still small If you are a new author and have doubts
errors would evade your eyes. We help regarding you writing style or grammar
you get your script perfect by eliminating , we could help you by getting your script
any error through professional proof edited by a professional editor.
reading services.
Typing Formatting
If you are an old school author and have We could help you format your script and
an untyped script we can type the script make it look like a professionally
and make it digital for you. designed book. Without a professional
type set your book might look like a
printed word document.
32. Printing ISBN
Based on your requirements Ivory Pen If you would like to sell your books
can offer you digital or offset printing through major physical or web store
and binding. Have no doubt your book you would require an ISBN number for
would look like a professionally your book. Ivory can help you get ISBN
published book. for your book.
Cover designs Illustrations
A good cover attracts a reader to the If you like to have few illustrations for
book. We can help you get an your book, we could help you get the
professionally designed cover for you. illustrations done by a professional artist.
33. Pricing advise Promotions
Pricing is an important aspect in We could help you promote your book by
publishing. Setting price too high or too setting up a blog for you, printing
low could result in a disaster. With years publicity materials for you, sending your
of printing and publishing experience we book for reviews and also have press
can help you set the right price for the release.
book
Distribution Logistics
We can help you sell you books in web We could help you to store your books in
stores like Flipkart, Infibeam etc. We can our warehouse and also help you in your
also help you sell your books in book logistics to distribute your books.
fairs.
34. Marketing Workshop
This is an unique service offered only by Ivory Pen.
Self publishing makes To be a successful Ivory pen offers 2 hour
you an entrepreneur. entrepreneur you workshop which would
You need more than should understand educate you on important
your writing skills to be some basic marketing concepts like 4Ps, word of
successful concepts. mouth, viral marketing.
Printing your book and making it available it Flipkart isn’t just enough to make
your book reach your audience.
Marketing workshop would make you understand who your audience are , how
to reach them, how to make them interested about your book and finally making
them buy your book. If you are a first time publisher or if you didn’t have a very
successful self publishing the previous time this is must have workshop for you.
36. The legend says that Vyasa, the author of
the world’s longest epic
Mahabaratha, wanted someone to help him
write the Mahabaratha.
He approached Lord Ganesha and requested
his help to write the epic. Ganesha broke his
tusk and used it as a pen to write the
world’s longest epic.
Hence Lord Ganesha, writing with his Ivory pen, started the first self
publishing service for budding authors.
Now,
is here to help budding authors publish their books.