This is the slideshow from the July 1, 2009 workshop that the Sales & Marketing Society held at Emerge Memphis. Hosted by Joe Spake and James Hutto

1. 12 Tips to Give You
an Edge
on the Compe77on
link
But first, a li>le background on
Social Media…
© Spake Communica7ons

8. Social Media
If Facebook were a country…
It would be the 5th largest in the world

9. The Role of Marketers

10. The Role of Marketers

11. From the Urban Dic7onary

12. 5 Pillars of Social Media
1. Declara7on of Iden7ty
© 2009 Spake Communica7ons
All Rights Reserved

13. 5 Pillars of Social Media
1. Declara7on of Iden7ty
2. Iden7ty through Associa7on
© 2009 Spake Communica7ons
All Rights Reserved

14. 5 Pillars of Social Media
1. Declara7on of Iden7ty
2. Iden7ty through Associa7on
3. User‐ini7ated Conversa7on
© 2009 Spake Communica7ons
All Rights Reserved

15. 5 Pillars of Social Media
1. Declara7on of Iden7ty
2. Iden7ty through Associa7on
3. User‐ini7ated Conversa7on
4. Provider‐ini7ated Conversa7on
© 2009 Spake Communica7ons
All Rights Reserved

16. 5 Pillars of Social Media
1. Declara7on of Iden7ty
2. Iden7ty through Associa7on
3. User‐ini7ated Conversa7on
4. Provider‐ini7ated Conversa7on
5. In‐Person Interac7on
© 2009 Spake Communica7ons
All Rights Reserved

17. Interes7ng Facebook Stats
• More than 200 million ac7ve users
• Over 100 million users log on to FB at least once a day
• Fastest growing demo: 35 years and older
• More than 4 billion minutes spent on FB daily
• More than 6 million users become fans of Pages daily
• More than 850 million photos uploaded monthly
• More than 10 million videos uploaded

18. Tip #1 – Transparency, But to a Degree
(Guarding your online reputa7on)
NO:
• Red Cup Pictures
• Profanity
• Obscene or Inappropriate Material
• Aggressive, Hyper‐Cri@cal, Snarky Comments etc.,
etc., etc.
• Use No@fica@ons (in seHngs) Google Alerts
• BE NICE!!!
© Spake Communica7ons

19. Tip #2 ‐ Put Some Thought Into
Your Status Updates (Import?)
Put some thought
into your updates.
Be imagina7ve.
Keep “connec7ng”
in mind.
Talk about the
mundane if it helps
make a connec7on!
Be real
© Spake Communica7ons

20. Tip #3 – Target your Demographic
• What kind of clients do you work with?
• What kind of clients do you want to work with?
• Who are your real‐life friends?
• What do you have in common?
• How are you connected?
• What are you really all about?
Ask: How can I engage?
© Spake Communica7ons

21. Tip #4 – Add Something Interes7ng and
Unusual Now and then
© Spake Communica7ons

22. Tip #5 – Birthday Gree7ngs
Click your friend’s name and send a birthday gree7ng,
link, pic, video, etc….
© Spake Communica7ons

23. Tip #6 – The Power of Friends Lists
© Spake Communica7ons

24. Tip #6 – The Power of Friends Lists
© Spake Communica7ons

25. Tip #6 – The Power of Friends Lists
© Spake Communica7ons

26. Tip #7 – Hide!!!!
© Spake Communica7ons

27. Tip #7 – Hide!!!!

28. Tip #8 – Don’t Use Your Profile to Adver7se
(unless you are an avowed spammer)
• Many in the community consider overt
adver7sing offensive.
• It is interrup7on Marke7ng, not permission
Marke7ng
• It will get you hidden or deleted by friends
Why not seek a buy‐in from your customers
and poten7al customers………..
© Spake Communica7ons

29. Tip #9 – Get some Fans – Start a Page
© Spake Communica7ons

30. Tip #9 – Get some Fans – Start a Page
Why not seek a buy‐in from your
customers and poten7al customers?
• Show them your exper7se
• Give something away
• Share industry informa7on
• Market your business
• Adver7se
© Spake Communica7ons

31. Tip #9 – Get some Fans – Start a Page
Benefits
• Only opt‐in members – They Like You!
• Don’t have to be friends
• Easy blast messages
• Promote, adver7se, inform, get more fans.
Repeat.
© Spake Communica7ons

32. Tip #10 – Share Photos
FaceBook is the largest photo
sharing plakorm in the world.
• Post Pictures to others’ walls
• Post pictures to groups
• Post to your own wall.
• Tag photos
• Upload Mobile Photos
© Spake Communica7ons

33. Tip #10 – Share Photos
It’s not called FACEbook for nothing!
© Spake Communica7ons

34. Tip #11 – Events
Keep up with what’s going on………..
© Spake Communica7ons

35. Tip #11 – Events
…………..or Create your own event
© Spake Communica7ons

36. Tip #12 – Promote your FaceBook Presence
Get a custom URL
Promote in:
Email Signature
Business Cards
Website
Everywhere else you share your contact informa;on
NEW!! Vanity URLS now available at
h>p://facebook.com/username
© Spake Communica7ons

37. 12 FaceBook Tips to Give You an Edge
on the Compe77on
Joe Spake
901 274‐1847 Joespake@gmail.com
FaceBook:
h>p://facebook.com/joespake
h>p://facebook.com/memphis
realestate
© Spake Communica7ons