Let’s face it, there is a LOT of buzz about social media, but how can it really benefit the average business that may not have a team of geeks to throw at it? Social media has tremendous potential if you understand how to harness it, so this 4-step strategy will teach you the concepts to effectively use these cost-effective new tools that cost you nothing but time. Build influence for your organization and effectively spreading your message where enormous audiences are spending billions of minutes online every day.

3. There were over 88 Billion searches on Google last month

5. The number of internet devices in
1984 was 1,000

6. The number of internet devices in
1992 was 1,000,000

7. The number of internet devices in
2008 was 1,000,000,000

23. social media that apply to
everyone

24. #1

25. #2

26. #3

32. “In all things, have strategy”
‐someone smart

34. • Post
• Listen
• Engage
• Track

35. King

36. Hook me and I’m yours

37. • Post
• Listen
• Engage
• Track

38. You get high‐powered listening

39. • Get a Google Account already!
• Create Alerts for anything relevant to you:
– Company name
– Competitor names
– Customer Comments
– News
• Get emailed whenever you get a hit or RSS

40. • Post
• Listen
• Engage
• Track

41. “
Be yourself;
everyone else is
already taken
‐Oscar Wilde

43. • Post
• Listen
• Engage
• Track

44. “If you cannot measure it, you cannot
improve it” ‐ Lord Kelvin

45. • URLs
• Google Analytics
• Google Alerts

46. Social media
tools are
weapons

47. Let’s just leave it at:

50. • PULL not PUSH
• Slow marketing
• Dialogue not monologue
• Content‐based

51. James Hutto
Managing Project Director
Valeo Design & Marketing
516 Tennessee Street
Memphis, TN 38103
Tel: 800.647.4552 x704
[Email] james.hutto@valeomarketing.com
[Site] http://www.valeomarketing.com
[Blog] http://www.valeoblog.com
@JamesHuOo @ValeoMarkeRng