This is our Simplifying Facebook Commerce Webinar (slides with VOICE OVER).
Outline of the presentation: A brief introduction to the opportunities presented by Facebook Commerce (F-Commerce) will be followed by discussion of key considerations for simplifying the implementation of F-Commerce platforms in order to build profitable digital social relationships. The emphasis will be on putting the customer at the heart of planning and the tools, techniques and approaches that are necessary to build platforms on a people centric platform such as Facebook.
14. FACEBOOK ACTIVE USER TIMELINE (MILLIONS)
900
800
700
600
500
400
300
200
100
0
FEB 2004 DEC 2004 DEC 2005 DEC 2006 APR 2007 OCT 2007 AUG 2008 JAN 2009 FEB 2009 APR 2009 JUL 2009 SEP 2009 DEC 2009 FEB 2010 JUL 2010 JUL 2011 SEP 2011
SOURCE: FACEBOOK
20. 117% ADDITIONAL AMOUNT A FAN WILL SPEND
“LIKE” 51% INCREASED CHANCE OF PURCHASE
30%-200% COMPANY REGISTRATION INCREASE
SOURCE: ECONSULTANCY, SOCIALCOMMERCETODAY