Washing machine

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Acceptability Affordability : Two main factors 1. Income of consumers 2. Price of washing machine

Recent trends ( pricing playing a significance role of buying washing machines )

The Very Rich, Consuming, climbing consumers…..

Pricing objectivesfor washing machine companies….,[object Object]

Channel structures for washing machines ,[object Object], showrooms of washing machine companies Ex: whirlpool ,LG & Samsung……. ,[object Object], Retail outlets, distributors……… Ex: whirlpool have 7500 outlets across the country, In A.S .Raonagar Padmakala home appliances……..

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Washing machine

1. PRODUCT : WASHING MACHINE

3. Purpose of Use

4. Functional Life of Products

5. Shopping Habits

6. Price & Quality

7. Product Development

9. Augmentation

10. Quality

11. Features

12. Design

13. Package

14.

15. Affordability

16. Availability

17. Acceptability Affordability : Two main factors 1. Income of consumers 2. Price of washing machine

18.

19. Recent trends ( pricing playing a significance role of buying washing machines )

20. The Very Rich, Consuming, climbing consumers…..

21.

22.

23.

24. Main activity of physical distribution for washing machine companies are: 1). Maximizing the customer service 2). Minimize the distribution cost

25.

26. Advertisements Washing machine companies advertise through TV (Especially serial timings(afternoon hours), news) Newspapers Magazines Online and boarding's

27.

28.

29. Ex: Gift vouchers

30. Free service and warranty

31. Branding

32. ONIDA

33.

34. Blanket Family

35.

36.

37. THANK YOU