Google Webmaster Tools is set of tools and resources to monitor and analyze the website to make it search user-friendly.

1. SEO - ADVANCED SITE

2. 1. Google Webmaster Tools
2. Duplicates and Thin/Poor pages
3. Crawl Errors
4. HTML Improvement
5. Site Speed/Site Performance
6. Monitor Search Queries
7. Link Profiles Analysis

3. Google Webmaster Tools:
 A set of tools and resources
 Monitors and analyze

4. What is Robots.txt?
The robots.txt is a text file webmasters create to
instruct robots (typically search engine robots) on how
to crawl & index pages on their website.
What is Sitemap (XML)?
Sitemap (XML) is a list of pages on your
Website. It is easiest way to give Google, and
other search engines, information about your
site and may speed up Google’s crawlers
finding you.

7. DUPLICATES AND THIN/POOR PAGES

8. Comparing the number of pages from the sitemap vs. the number of pages
already indexed by Google.
On Webmaster Tools, go to “Optimization”, then to “Sitemap”:

9. For Index Status - Go to “Health”, and then to “Index Status”:
Rough estimation of how
many pages from the site
have been already
indexed by Google.

10. HTML Improvements
 Issues that are causing duplication within your site.
 Identify pages (URL parameters, session IDs and/or pagination problems).

11. Site’s Crawl Error Data
 Check for URLs
 Particularly the extended URL strings being crawled by Google.

12. Crawl Errors are issued encountered while crawling your site
Crawl Error Types-  Soft 404 Errors
 HTTP Errors
 Not Found Errors
 Sitemap Errors

13. • This feature will take the error out of your list unless it isn’t
resolved and will return again.
Mark as
Fixed

14. Reviving the page on a new or old URL (if the non-
existent page is important), then 301 redirect the old
URL to the new one.
301 redirecting the page to another relevant
page/category (if the page is linked from external
websites)
Removing internal links pointing to the
404 page (if page is not that important)
Fixing the page (if issue was caused by
server-end or coding errors).

16. The HTML Improvements page shows you potential issues Google
found when crawling and indexing your site.
HTML Improvements is another feature of WMT which can be found
under the “Optimization” tab.

17. Duplicate meta descriptions Long title tags Short title tags
Long meta descriptions Duplicate title
Non-informative title tags
tags
Short meta descriptions Missing title tags Non-indexable content
The list for each potential page-level issue can guide you on what
changes/improvements to implement for the pages that search crawlers might have
found to be causing indexation problems for your site.

19.  To view Site speed Just go
to “Labs”, and then choose
“Site Performance”.
 Gaining insights
 Will provide performance
overview.
 Tools - Google’s Page
Speed or Pingdom

21. Search queries :
 Query
 Impressions
 Clicks

22.  Traffic > Links to your site
 Full list of domains “who linked the
most” to your site.

23. Sample Website Audit Report

25. LIST OF REFERENCES