The document discusses marketing and positioning strategies. It emphasizes finding your personal and competitive values as well as customer value to drive your economic engine. Great positioning and branding can greatly increase chances of success and value. Specific examples are given about price premiums for branded Swiss products. The rest of the document seems to be notes about developing a skin care product line and branding strategies.

1. 0€
marketing
voor

6. IF
YOU
START
WITH
NOTHING
I
TELL
YOU
ANYTHING
COULD
HAPPEN.

10. POSITIONING
€
personal
value
what
am
I
deeply
passionate
about?
compeEEve
value
what
can
I
be
the
best
in
the
world
at?
customer
value
what
drives
my
economic
engine?

11. GREAT
POSITIONING

12. “We
offer
a
wide
range
of
well-­‐designed,
func=onal
home
furnishing
products
at
prices
so
low
that
as
many
people
as
possible
will
be
able
to
afford
them.”

16. GREAT
BRANDING

17. D

21. DOES
IT
ALL
WORK?

23. up
to
35%
price
premium
…because
it’s
Swiss.

25. up
to
70.000%
price
premium
…because
it’s
branded.

26. up
to
70.000%
price
premium
…because
it’s
branded.

27. POSITIONING
WILL
GREATLY
INCREASE
YOUR
CHANCES
OF
SUCCESS
IN
THE
MARKETPLACE
BRANDING
WILL
GREATLY
INCREASE
YOUR
VALUE

28. I'm
going
to
launch
a
kick
ass
line
of
skin
care
products.
Want
to
help
brand
it?

30. I
know
a
LOT.
I've
got
no
budget.
Oh
–
I
also
don't
have
a
product
yet.

31. 80%
van
de
huidproblemen
worden
veroorzaakt
of
verergerd
door
verkeerde
of
verkeerd
gebruik
van
huidverzorgingsproducten.
De
absolute
meerderheid
van
de
vrouwen
geeK
aan
niet
goed
te
weten
hoe
zij
hun
huid
moeten
verzorgen.
Er
is
geen
duidelijkheid
en
er
wordt
heel
veel
onzin
verkocht.
Vaak
fraai
verpakt.

32. KENNIS:
ik weet
hoe het
zit
BELOFTE:
geen bullshit
advies en
producten die
werken
MISSIE:
een gezonde
en mooie huid
kan!

35. BE
LAZY

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images
logo
…
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/
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title,
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/
external
links,
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to
action,
meta.
Facebook
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account,
text,
image,
mentions.
Goal?
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When?
Referring
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/
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internal
/
external)
title,
url,
tekst,
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to
action,
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anchortext.
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account,
x
tweets
text,
image,
url,
hashtags,
mentions.
shares
likes
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account,
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to
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RT,
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favorite
by…?
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/
Subject?
Why
Special?
Other?
Monitoring?
Response?
Follow
up
at
later
stage?

37. Input:
text
images
logo
…
Page
/
Post
title,
url,
images,
text,
internal
/
external
links,
call
to
action,
meta.
Facebook
Update
account,
text,
image,
mentions.
Goal?
Who?
When?
Referring
Pages
/
Posts
internal
/
external)
title,
url,
tekst,
images,
call
to
action,
meta,
anchortext.
Twitter
account,
x
tweets
text,
image,
url,
hashtags,
mentions.
shares
likes
comments
by…?
Linkedin
Post
account,
text,
image,
mentions.
Email
to
…?
RT,
reply,
favorite
by…?
Action
/
Subject?
Why
Special?
Other?
Monitoring?
Response?
Follow
up
at
later
stage?
zomer
/
zonnescha
de
jonge
moeders:
Bezorgd!
naar
mijn
site
voor
info
Marlies
voor
1
juli!

38. FOR
ANYTHING
I
TELL
YOU
THE
OPPOSITE
IS
PROBABLY
ALSO
TRUE

39. WANT
TO
TOUCH
BASE?
Bas=aan@roos-­‐vandewerk.nl
06-­‐24283528
(or
Google
me)