1. Phones: Games:
Phones were once something used for the When music videos came
specific reasons to communicate with about the medium of music
when from aural to visual.
others, but now they are used for a variety
Things then led on to music
of different things the main of which is video games making the
mp3 players, known as ‘music-to-mobile’ experience interactive. Games
(M2M). Where as the extent of music on like Guitar Hero and Rock
phones used to be a catchy ringtone, Band have hit the masses and
companies such as Sony are now releasing created a wider audience for
phones with built in media player and the artists featured on them.
sound systems with a variety of Sony
Laptops and Pcs:
funded artists already built into the phone.
A new program called
A new market that has been brought out “Omnifone’s Music Station” is
and Sony amongst others are taking next year going to come pre-
advantage of is 3G. 3G is the integration of installed into all HP laptops
several medias: mobile phone, digital and computers. This program
camera, games device and most allows you to have unlimited
importantly music players. By Sony making access to downloading an
these 3G phones such as the 3G Ericsson, infinite amount of songs. This
is the first program that will
their music is getting more and more
provide real competition to
exposure as nearly everyone has a mobile iTunes and therefore lower
phone and therefore will be able to listen prices and improve the
to Sony’s music. product for the consumer.

2. Sony are always trying to find new ways of conquering competition
and this usually ends up in benefits to the music industry or the
illegal downloader's.
In the television market they are trying to beat their competition
by inventing and bringing out new and technological advanced
televisions such as;