1. By Vanessa
Maselino

2. This is the advert for the
digipak I analysed in the
last PowerPoint. The
synergy is continued on
this media
product, because the same
yellow writing and font are
used. This means that the
fan base for Chase and
Status who know what the
“No More Idols” album
looks like, will instantly be
able to recognise that
these are the tour dates for
it.

3. The places chosen for the
performances are all places that
are known to host dubstep
events, so even if people do not
know who Chase and Status
are, if they are signed up to
email newsletters from these
venues because they are
interested in dubstep music, it is
probable that they would get an
email stating that Chase and
Status would be preforming
music from the dubstep genre at
this event, and thus perhaps buy
tickets. Especially if they trust
the venue. These are also well
known venues, therefore this
raises the profile of the artist.

4. The image also features on all
the ancillary products, and
therefore becomes an image
that fans can associate with
the artists. Merchandise can
then be created featuring this
image of the dog, and
audience members will be
able to notice that it is
merchandise by Chase and
Status. This image has
replaced the place of the
artists face on conventional
debut ancillary products.

5. It was very hard to find official album release
adverts for Dubstep artists, this is because usually
the songs that make it into mainstream music
charts, are from mixtapes that appear on specific
dubstep websites. The advert above is from a
dubstep Facebook page, which advertised the
dubstep artist DJ Fresh preforming his most
famous anthems and other songs from his
repertoire, at a club for New Years Eve, along with
other DJs.

6. He is the headlining act, and thus to
attract his fan base to the event, his
signature picture has been used on the
advert. It is also a way to promote him.
The picture has been put with a crowd
of people screaming and applauding
the image. It almost looks as though
they are worshiping a statue of a
leader or perhaps a god. This could be
symbolic of the fact the DJ Fresh has
become a well known name both in
mainstream and dubstep
music, therefore he is like a god within
the industry.

8. Another way this picture relates with the target
audience is because it uses young people and
projects the image of young people having a
gathering/outdoor party in the summer. It also
displays activities that have become a big part of
youth culture, such as skateboarding and
rollerskating.
This is another advert
promoting a song by DJ Fresh.
These adverts show that DJ
Fresh uses social networking
sites, particularly Facebook, to
promote his music. This is
because this is the best way to
ensure you communicate with
the young target audience.
The fashion worn by the
teenagers are clothes
associated with ‘Hipsters’.
Synergy is also seen through the promotion
of this song by Lucozade, and visa
versa, which is a drink aimed at active young
people, such as those who rollerblade and
skate.

10. This is the advert used to advertise the song ‘Show me A Sign’.
The song has the lyrics “Someone put your lighters
up”, therefore the advert uses the image of the lighters being
held up. The picture also has the effect as though it’s been
drawn, which gives the look as though it is quite amateurish and
basic. These basic qualities give the impression that the artists
are not worried about high resolution graphics, but rather the
raw forms of their products.

11. The people in the image are wearing
the signature Modestep mask, which is
a popular piece of merchandise
amongst Modestep fans. Therefore, this
will encourage new fans to get one, to
feel as though they are a part of the
Modestep “cult”.
The shading of the picture
also looks as though the
people are holding up
their lighters because they
are underground. This
again will appeal to
members of the target
audience that enjoy the
fact that dubstep artists
such as Modestep are still
an underground group.
FACT: My sister informs me that at a
Modestep concert, when this song
comes on, the band get the crowd
to put on their mask, so that the
crowd resemble this signature
image.

12. This advert
promoting this
synergy also uses
the signature
Modestep logo and
colours, as well as
Again, we see dubstep artists using
providing essential
a current teenage brand to
information of when
promote their music and target
fans should look out
their audience members further.
for the next tour.
This synergy is important, because trainers are the
type of shoes that people would wear to go and see a
dubstep and in concert. It also provides a platform
for Modestep to perhaps create their own pair of
trainers to be sold in Footlocker.