2. Blog basics: What is a blog, really?
Determine why you should (or shouldn’t) blog
Understand elements of a successful blog
How to start a blog
How to market your blog
6. Create more Starting a
interest conversation
Increase Creating value
participation Being transparent
Perpetuate trust Being
By
Be viewed as an knowledgeable,
expert relevant, passionate
Expand your Becoming Google-
online visibility friendly
7.
8.
9. 1. You have something to say – and a unique way to
say it.
2. You have something to say – and a unique way to
say it and you’re passionate about it.
3. You have something to say – and a unique way to
say it and you’re passionate about it and it’s
relevant to your audience.
4. You have something to say – and a unique way to
say it and you’re passionate about it and it’s
relevant to your audience and it provides value.
5. You have something to say – and a unique way to
say it and you’re passionate about it and it’s
relevant to your audience and it provides value and
10. Read other blogs
Subscribe to other blogs
Comment on other blogs
Track your organization
11. What type of blog will you write?
Who will your audience be?
What subject(s) will you write about?
Are you passionate about your topic and the
idea of blogging in general?
Can you sustain the effort?
12. Blogging is like
Blogging is like rowing upstream
rowing upstream
14. The
Biggest 1. Huffington Post
Blogs 2.TechCrunch
3.Engadget
In 4.Boing Boing
The 5.Mashable!
Land
July
2009
According to technorati.com
15. Your members
Your prospects
Your staff
The press
Your vendors
Industry influencers
16. Determine audience
Leverage gaps
What you know
What you can sustain
Your passion
17. Are you passionate
about your topic
and the idea of
blogging in general?
Well, are you?
18. Blogger: Marketing director
Audience: General public/patients
Subjects: Tips, tricks and strange facts
Schedule: 2x week
Goal: 100 posts
19. Blog vs. website
TypePad, WordPress, Blogger
Preview, post, save, or schedule
Category, tagging
Trackbacks
20.
21. Title
Picture
Intro hook
Body
Sub-headers
Closing question
Photo credit
22. “What The ADA Has To Say About Cosmetic
Dentistry”
OR
“7 Things The ADA Will Never Say About
Cosmetic Dentistry And Why”
23. • Who Else Wants…
• The Secret Of…
• Here Is A Method That Is Helping (blank) to
(blank)
• Little Known Ways To…
• What Everybody Ought To Know About…
Excerpted from CopyBlogger.com: http://www.copyblogger.com/10-sure-fire-headline-formulas-that-
work/
34. PPT and other resources: www.vtcus.com/ada.aspx
Email: cbonney@vtcus.com
Web: www.vtcus.com
Blogs: chrisbonney.typepad.com and
vanguardtechnology.wordpress.com
Twitter: @chrisbonney
35. BOOKS
Naked Conversations – Robert Scoble and Shel Israel
The News of PR and Marketing – David Meerman Scott
Here Comes Everybody – Clay Shirky
The Blog Factor (e-book) – Chris Bonney (www.vtcus.com/ebook)
BLOGS
http://www.theforumeffect.org/
http://www.copyblogger.com
http://www.diaryofareluctantblogger.com/
http://cindyae.blogspot.com/
http://www.blogoclump.com/
36. Rowing - Peter - http://www.flickr.com/people/psmithy/
What is a blog – Brian Solis - http://www.flickr.com/people/briansolis/
Conversation – Gideon - http://www.flickr.com/people/malias/
Clock – Roberto41144 - http://www.flickr.com/people/9385421@N08/
Secret – MMGoode - http://www.flickr.com/photos/mmgoode/
Trump tower – chascarper - http://www.flickr.com/people/chascarper/
Syrup – i_yudai - http://www.flickr.com/people/y_i/
Seth Godin – www.sethgodin.com
Cat – Katherine - http://www.flickr.com/people/aka_kath/
Audience – James Emery - http://www.flickr.com/people/emeryjl/
Stadium – Ian Ransley - http://www.flickr.com/people/design-dog/
Elephants – Tai Stietman - http://www.flickr.com/people/21949386@N07/
Tape measure – Shereen M - http://www.flickr.com/people/shereen84/
Starting line – elisasizzle - http://www.flickr.com/people/crayoncauldron/