Social media strategy for business presentation 220512
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Facebook! LinkedIn! Twitter! YouTube! … What’s all the fuss about? These highly interactive online social media spaces offer your business great ways of communicating and listening to your existing customers and widening your market share. They also offer the opportunity to attract and retain valuable staff through brand recognition. However, you need to understand the pros/cons of social media, as well as, plan and resource your approach to social media effectively. This presentation covers: • Social Media - a new communications and marketing opportunities for your business • What social media tool is good for what? • Considerations and implications of implementing social media for business • Developing a social media strategy to suit your business needs
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Social media strategy for business presentation 220512
- 1. Allison Miller Salisbury Business & Export Centre 22 May 2012 vanguardvisionsconsulting.com.au
- 2. What is ‘social media’ and how are you using it?
- 3. Is social media a fad? http://www.youtube.com/watch?v=0eUeL3n7fDs
- 4. How do you navigate the social media avalanche?
- 5. What should we look at first? Facebook? Twitter? LinkedIn? YouTube? Blogging? Others – SlideShare? Flickr? etc
- 25. Blogging Image: 'Blogging For Dummies' http://www.flickr.com/photos/19348052@N00/251789400
- 26. wordpress.com blogger.com
- 30. Others slideshare.net flickr.com
- 33. What are people saying about your business? Who’s interacting with you online? When should you be concerned?
- 38. What should you do? Up/Cross - Sell Special Offer Case Manage
- 41. Resourcing? Security? Privacy? Social Media Policy? IP? Digital sovereignty? Others
- 42. Is it all worth it?
- 43. Volume Images from TweetReach Blog – 2 April 2012 http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
- 44. Reach Images from TweetReach Blog – 2 April 2012 http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
- 45. Engagement Images from TweetReach Blog – 2 April 2012 http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
- 46. Influence Images from TweetReach Blog – 2 April 2012 http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
- 47. Share of Voice Images from TweetReach Blog – 2 April 2012 http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
- 48. What are you going to do about getting started?
- 50. How do you manage it all?
- 51. hootsuite.com tweetdeck.com
- 52. Allison Miller 0400 732 270 allison@vanguardvisions.com.au vanguardvisionsconsulting.com.au twitter.com/vanguardvisions facebook.com/vanguardvisions vanguardvisionsconsulting.com.au
Editor's Notes
- Size of the conversation – number of people talking about your brand – Facebook Insights
- Spread of your content – measures the size of your potential audienceUse your ‘reach’ as your denominator
- How are people engaging in conversation about your brandWhat are you doing to spread your content and engage your audience?“Shared, Replied to, Retweets, Comments, Likes,”What is important to your brand right now?Pay attention to what messages are getting the most attention – build on themRTs / Reach = % engagement
- Encouraging people to actually do something – comment, share, buy, participateKinetic influence - who is participating and what is their influence?Brand Advocacy (Think Apple, Harley Davidson)
- Compare how your business’s conversations compare against other businessesLearn from your competitors’ successes