My BU New Media Class (Part 2) #bunewmedia
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My BU New Media Class (Part 2) #bunewmedia
- 5. • – – – –
- 6. • • • • • Shared by Natalie Levine
- 7. • I do some pretty egregious • paraphrasing here • – the book is better • • • • http://www.contentrulesbook.com/
- 11. • •
- 12. – – – – Content Rules Chapter 17
- 13. – – – – – Content Rules Chapter 17
- 14. – –
- 15. • • •
- 16. • – – – • • •
- 26. • • – – – – • • – – – http://www.entrepreneurship.org/en/resource-center/customer-profile.aspx http://www.businessesgrow.com/2012/01/26/forget-demographics-its-all-about-the-socialgraphics/
- 27. • • • • http://www.marketing-intelligence.co.uk/resources/competitor-analysis.htm
- 28. • • • •
- 29. • • • • • • • • http://www.entrepreneur.com/article/222779#
- 31. • •
- 32. • • • • Content Rules Chapter 9
- 37. • •
- 39. The four critical elements to finding and influencing your influencers
- 42. • • • • • • •
- 43. • • •
- 44. • • – – – – – –
- 45. • • http://mentionmapp.com/#user-vanhoosear
- 46. • • • • 46
- 47. • • • Content Rules Chapter 9
- 48. • • • • • • • • • • • • • • • • • • • • •
- 49. • • • – – – – •
- 50. • – –
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- 55. • – – – • – – – • – – • – •
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- 58. • • • • •
- 59. •
- 60. • • • •
- 61. http://thenextweb.com/media/2011/10/01/the-art-of-the-pitch-inspiring-media-relations/ http://gawker.com/5949099/pr-dummies-how-not-to-pitch http://www.vocus.com/invocus/media-blog/pitching-journalists-via-social-media-yay-or-nay/
- 62. • • •
- 63. • • • • •
- 65. • • • •
- 66. • • • http://en.wikipedia.org/wiki/Search_engine_marketing
- 69. • • • •
- 71. • • – – – – – http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation
- 72. • <HTML> <HEAD> <META NAME=“KEYWORDS” CONTENT=“keyword 1,keyword 2,etc”> <META NAME=“DESCRIPTION” CONTENT=“Description of website for SEO”> <TITLE>The descriptive name of the page goes here</TITLE> </HEAD> <BODY> <H1>The largest header tag for really big type</H1> <P>Body copy appears inside the P element. Click on image below.</P> <A HREF=“http://hyperlink.com/”><IMG SRC=“pic.gif” ALT=“Desc”></A> <H2>Slightly smaller header type</H2> <P>Headers are really important for SEO.</P> </BODY> </HTML>
- 73. • • • • • • • • • • • • http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation
- 75. • • • http://www.infosecisland.com/blogview/21565-Nine-Tips-for-Social-Media-Crisis-Response.html
- 77. • • http://www.infosecisland.com/blogview/21565-Nine-Tips-for-Social-Media-Crisis-Response.html
- 81. • • • • • • New Rules Chapter 8
- 82. Source: AssetMap Blog, “Why the interest graph will reshape social networks”
- 83. • • http://www.flickr.co m/photos/huzicha/ 3292538266/
- 84. 1 2 3 4 (Where we are today) 5 (Social CRM)
- 86. How can I innovate my products faster? Product How can I stay abreast of market research for R&D? How can I streamline my product development process? How can I improve brand visibility? Marketing How can I drive enhanced demand generation? How can I increase website traffic & ad revenue? How can I develop long-term relationships with customers? Sales How can I reduce my sales cycle? How can I accelerate new client acquisition &upsell opportunities? How can I reduce support costs? Services & How can I reduce response times in addressing client issues? Support How can I improve customer satisfaction & loyalty?
- 88. Source: David Armano, Edelman 2011, edelmandigital.com
- 89. Source: McKinsey & Company, “The rise of the networked enterprise, Web 2.0 finds its payday.” Survey of 4,394 executives. December 2010.
- 90. • • • • •
Notas del editor
- Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.