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360-degree Marketing
1.
360-degree Marketing Vanina
Delobelle, PhD April 2008
2.
The new integrated
marketing strategy ! Integrated Marketing + Web 2.0 usages = 360-degree Marketing Definition
3.
A user centric
approach ! Integrated Marketing
4.
Online + Offline
tools ! Integrated Communication
5.
6.
7.
360
Marketing
8.
9.
10.
11.
Some examples…
L’Oréal on Facebook
12.
Some examples…
Lego online community
13.
Some examples…
Monster blog
14.
For more conversations…
www.vaninadelobelle.com
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