1. SLIDE Market Studies That Focus Resources Global Alliance Automotive January, 2011 “ When seeking new sales abroad, suppliers don’t know where to start, or they just chase the companies that look most attractive to them – mostly with limited success. GAA finds out which customers really want to do business with you, and recommends the right sales approach.” Ralf Mueller, GAA Managing Director

2. Purpose >Analyze the territory >Find the right prospective customers >Suggest a strategy and the reason for it >A separate presentation describes how we help clients execute plans Results 7 studies conducted for 5 companies in 2010 1 company is changing product strategy to suit market 5 have adopted the recommended strategy 4 have retained representation through the GAA network 5 are actively quoting business 2 of the 5 have received awards Purpose & Results PURPOSE / RESULTS METHODS CLASSICAL CONTENTS EXAMPLES HOW TO ORDER

3. Methods PURPOSE / RESULTS METHODS CLASSICAL CONTENTS EXAMPLES HOW TO ORDER PHASE I: At GAA in Zurich >Define and document topic, scope, and purpose >Obtain most recent market data >Issue data & inquiry to GAA members in targeted countries PHASE II: Members consult with targeted customers >Validate / refine market data >Explain client’s interests & capabilities >Document findings >Report back to Zurich PHASE III: At GAA in Zurich >Consolidate and report findings to client >Arrange presentation by contributing members

4. Executive introduction >Summary of recommended market strategy >Summary of supporting rationale Market Overview >General summary of targeted region(s) >Potential OEM and Tier 1 & 2 customers >Production facilities & forecasts, regulations, obstacles, etc Insights and feedback (unique to GAA reports) > Information collected directly from targeted customers >Technology, competition, receptiveness to client, forecast validation Strategy proposal >Targets ranked by priority based on information collected >Recommend initial targets >Recommend timing, logistics and materials for initial meetings Classical Contents What a client can expect in a classical study PURPOSE / RESULTS METHODS CLASSICAL CONTENTS EXAMPLES HOW TO ORDER

5. Market for Flexible Shafts TOPIC: SCOPE: CONTENT: PURPOSE: CONCLUSION: RESULT: Seats, plus adjuster and recliner mechanisms Europe and North America European makers Powered seats only (no manuals) Car models, & SOP’s (4-year forecast of volumes) Power seat, adjuster and recliner suppliers for those models Openness to consider client as a new supplier Coverage of those companies by GAA network Evaluate feasibility of entering market & best approach Understand competition within market Key targets were not interested in the client as a new supplier There were definite possibilities to enter the market at other locations Adoption of the market and the approach Introductions, presentations, discussions in Europe Now actively quoting new business Car models & SOPs Power adj. market Market shares EU transplants in NA PURPOSE / RESULTS METHODS CLASSICAL CONTENTS EXAMPLES HOW TO ORDER

6. Market for Major Sub Systems Market growth by country Sub system market share New programs by country TOPIC: SCOPE: CONTENT: PURPOSE: CONCLUSION: RESULT: Engines, transmissions, shocks, exhaust systems, locks Europe Car & truck production concentration by country & by maker New car launches and volumes by OEM & country Org charts of OEM,s their brands, JV’s and subsidiaries Component sourcing power centers in Germany & rest of Europe Locations of major system suppliers & their share Identify potential customers, check opportunities Recommend EU sales structure for strategic conclusions Definite opportunities to enter the market with certain companies Introductions to selected companies in the study Awards for business from some of those companies Actively quoting additional business PURPOSE / RESULTS METHODS CLASSICAL CONTENTS EXAMPLES HOW TO ORDER

7. Market for Shifter Mechanisms Trends in TYPE Trends in TYPE & SPEED TYPES qty by OEM TOPIC: SCOPE: CONTENT: PURPOSE: CONCLUSION: RESULT: Transmissions production European transmission models by VW, BMW, Daimler & Fiat Forecast from 2010 to 2014 All transmission types & speeds Trends & volumes by OEM model Overall market trends Sourcing by OEM for types & speeds OEM feedback regarding new sourcing for shifter mechanisms Identify potential customers Recommend sales structure for market entry Opportunities to enter the market with only certain companies Clear focus - actively quoting and qualifying at one OEM PURPOSE / RESULTS METHODS CLASSICAL CONTENTS EXAMPLES HOW TO ORDER

8. Market for Smart Actuators EU, US & JA Laws SCR for medium & heavy vehicles VW SCR technology TOPIC: SCOPE: CONTENT: PURPOSE: CONCLUSION: RESULT: Selective Catalytic Reduction (SCR) European diesel engine production Cars & trucks: Daimler, Mercedes Benz Trucks, VW, BMW, Opel, Audi Diesel car & truck production by country History of emission control regulations & technology NOX and PM regulations in US, EU & Japan Timing of regulations in 9 countries over 10 years Specific OEM technology and future strategies (technology/model/SOP) Main market players for each OEM Determine feasibility and point of market entry Passenger vehicle adoption of SCR will be limited Heavy truck is growth market & one OEM interested in client’s capabilities Suppliers of complete systems are the preferred sources Investigate expanding product development beyond smart actuators PURPOSE / RESULTS METHODS CLASSICAL CONTENTS EXAMPLES HOW TO ORDER

9. Powered Seat Mechanisms Adjuster share by OEM type Vehicle forecast by OEM type TOPIC: SCOPE: CONTENT: PURPOSE: CONCLUSION: RESULT: Seat adjuster and recliner mechanisms North American production Powered mechanisms only (no manual) Vehicle & mechanism forecast 2009 – 2015 Summary by type OEM: U.S., Asian or European Mechanism share by maker & by type of OEM Future vehicle launches with powered mechanisms Expose maximum value market: growing OEM and their main suppliers Asian or European transplants and Asian/European suppliers of mechanisms Representation engaged & active in Japan PURPOSE / RESULTS METHODS CLASSICAL CONTENTS EXAMPLES HOW TO ORDER

10. Market for Transmissions & Components TOPIC: SCOPE: CONTENT: PURPOSE: CONCLUSION: RESULT: Transmission and transmission component manufacturers India including major automotive clusters in the North (New Delhi/ Gurgaon area), South (Chennai area), and West Mumbai/Pune area) Car & truck markets General overview of market Transmission makers in India for specific local and global OEMs. Presence of the “Global Players” (ZF, Getrag, etc.) Competitor analysis in India (for two specific products) Determine strategically if (and how) to enter market Recommendations for specific, feasible approaches Ongoing sales activities Actively quoting business for suggested targets OEM clusters in India Transmission makers Competitors’ locations Competitor analysis PURPOSE / RESULTS METHODS CLASSICAL CONTENTS EXAMPLES HOW TO ORDER

11. Market for suppliers from a Spanish automotive region TOPIC: SCOPE: CONTENT: PURPOSE: CONCLUSION: RESULT: Segmentation VW purchasing structure Readiness and competence of Spanish suppliers to compete for sales to specific German OEM German car manufacturers: Audi, BMW, Daimler, Opel (GM), Volkswagen, General overview - observation of EU procurement market Investigation of the region’s suppliers Segmentation into commodities and detection of potentials Strategic gap analysis and recommendations Identify performance gaps and conclude action items for gap closure Determine strategically if (and how) to enter market Definite opportunities to enter the market with certain companies Introductions to selected companies Actively quoting additional business Gap analysis Recommendations PURPOSE / RESULTS METHODS CLASSICAL CONTENTS EXAMPLES HOW TO ORDER

13. Customized Market Intelligence Each report is custom-ordered Menu allows clients to choose depth & scope of data, insights & feedback in a report Sample of NA ordering menu GAA’s office in Zurich can arrange everything: >Quote & purchase order >Coordination of multiple inputs >Consolidation >Production & presentation PURPOSE / RESULTS METHODS CLASSICAL CONTENTS EXAMPLES HOW TO ORDER Phone +41 (0)44 34 004 34 Fax +41 (0)86044 34 004 34 Mobile +41 (0)76 7 12 72 12 www.ga-automotive.com Global Alliance Automotive AG Kürbergstrasse 29 8049 Zürich | Switzerland Ralf Mueller Managing Director [email_address]