SkillPod Media casual games solutions presentation

1. The
Online Gaming
Opportunity
Which is bigger – the music, film or
computer gaming industry?

2. About Us
• SkillPod Media established March 2004
• 9 Years online gaming experience
• Current clients include:
– M-Net - KTV
– OUTsurance
– Media 24 – News24 & 24.com
– Independent Newspapers (IOL)
– Ananzi
– EZ PhoneBill (USA)
– Gadu Gadu (Poland, Romania & Ukraine)
– Strika (South Africa & Columbia)
– RTL NL
– Miway Insurance

3. The Business
• We deploy and manage games portals
• Provide game focused advertising solutions
• SkillPod Media Proprietary Game Management platform:
– Advanced game management system
– 600+ games across all genres
– 450+ games with source code
– 180 high score games
– 230 download games
– Integration into Mochi & BigFish Games
– The typical user:
• Age between 25 & 55
• 89% over 30
• 55% Female

4. Casual Games
Why do 217 Million people play casual games?
– Stress release
– Boredom relief
– Chill out
– Recognition
– Social Fun
– Ego
– Self development
• Casual games are fun, easy to learn and
addictive
• High levels of loyalty, commitment and
enjoyment
• Higher % female users

5. Motivated by Self and Others
Trophies – Badges – PowerUps
Virtual Items – Avatars
Rankings-Comments-Ratings
Message Boards and Chat
Leaderboards
Customisation
Friends Lists

7. Using Gaming
Content

8. KTV Games
KTV site offered 4 online
games, needed to enhance
offering – now 600 games
Achieved 9,500 users within
first 2 weeks of launch, KTV
website averaged less than
5,000 page views a month,
now does 150,000+ game
loads per month
Align TV themes with online
games / tournaments

9. Arcadia

10. Mini Site / Tournament Example

11. Foreign Language Games

12. Gaming Advertising
Mediums

13. Casual Games Stats
• Research firm Yankee Group estimates in-game ad
revenues will reach $732 million by 2010, and the
primary demographic audience, women over 30, holds
80 percent of decision-making buying power in the U.S.
- making advertising in the medium all the more
lucrative.
• Game advertising spending in the US will grow from
$370 million in 2006 to nearly $2.1 billion in 2012,
according to a Parks Associates forecast.

14. Traditional Banner Advertising

15. Game Pre-loaders

16. Custom Game Development

17. Game Customisation

18. In-game Advertising

19. Adver-gaming Examples

20. Tournament Opportunities
Features:
• Tournaments can be open to All Users or Members Only
• Tournaments can be setup for any time duration:
• Minutes / Hours / Days / Weeks
• Tournament Format:
• Highest Score Wins Tournament
• Lucky Draw, each score logged = entry into the draw
• Prize Format:
• Unlimited Prizes per Tournament
• Prizes – Photo, Description and Value
• Virtual Trophies
• Games – Mobile or Download
• Administration:
• SkillPod or Publisher can Administer
• Workflow for the control of Winners & Prizes

21. Integration Options
– White Labelling / Re-skinning
– Simple XML Feed
– Advanced XML Feed
– Mini Sites
– Facebook Applications
– Google Gadgets
– Twitter Integration
– Apple Dashboard Widgets
– Mochi Distribution
– Games Toolbar
– Flash Lite Mobile Games

22. Contact:
Mark van Diggelen
Email: Mark@SkillPodMedia.com
Web: www.SkillPodMedia.com
Tel: +27 12 664 0071