This presentation is about YouTube and social media marketing. It discusses YouTube's history as the world's largest video sharing website founded in 2005. It then provides key facts and statistics about YouTube like 300 hours of video being uploaded every minute and over 800 million unique users per month. The presentation also covers the YouTube Partnership Program and ways creators can monetize their content, as well as strategies for video marketing and using in-stream advertisements. It concludes by discussing YouTube's positive social impact through education and issues awareness.

1. SOCIAL MEDIA
MARKETING
PRESENTATION
GROUP 9

2. TEAM
MEMBERS
• GAURAV GUPTA
• SAGAR PANDHOH
• TALPITA CHOUHAN
• VARNIKA ARORA
• ARIHANT GUPTA
• VIVEK KHATTAR
• GUNJAN SHAH
• ASHISH AWASTHI
• PRAGUN JAIN
• CHANDRA KANT

3. HISTORY
• WORLD’S LARGEST VIDEO SHARING WEBSITE
• 2ND LARGEST SEARCH ENGINE, AFTER GOOGLE.COM
• HUMBLE ORIGINS, FOUNDED BY 3 PAYPAL
EMPLOYEES IN 2005 IN A GARAGE
• BOUGHT BY GOOGLE, JUST 18 MONTHS LATER FOR
US$1.65 BILLION
• WRITTEN COMPLETELY IN PYTHON & JAVASCRIPT

4. FACTS ABOUT YOUTUBE
• ORIGINAL IDEA BASED ON WEBSITE “HOT OR NOT”,
INITIALLY PLANNED AS A VIDEO DATING WEBSITE!
• INITIAL SEED FUNDING OF 11.5 MILLION $ FROM SEQUOIA
CAPITAL
• THE FIRST YOUTUBE VIDEO, TITLED ME AT THE ZOO,
UPLOADED ON 23 APR 2005, BY FOUNDER JAWED KARIM.
• 300 HOURS OF VIDEO UPLOADED EVERY MINUTE!
• 800 MILLION UNIQUE USERS A MONTH!
• AVAILABLE IN 61 LANGUAGES!
• RANKED 3RD MOST VISITED WEBSITE AFTER GOOGLE.COM
& FACEBOOK!

5. YOUTUBE STATISTICS
Top
Brands

6. YOUTUBE PARTNERSHIP PROGRAM
• The YouTube partner program allows creators to monetize content on YouTube through a variety
of ways including advertisements, paid subscriptions, and merchandise.
• Creators can take advantage of the variety of resources, features, and programs that YouTube
provides to help build channel(s) and audience.
BENEFITS OF THE YOUTUBE PARTNER PROGRAM
 EXPAND YOUR EARNING POTENTIAL
 GAIN FLEXIBILITY THROUGH A NON-EXCLUSIVE AGREEMENT
 TRACK AND MANAGE YOUR PERFORMANCE

7. VIDEO MARKETING
• BUILD YOUR COMMUNITY
• CROSS-PROMOTE WITH OTHER
CHANNELS
• PROMOTE ON SOCIAL MEDIA
• OUTREACH TO BLOGS
• SHOW UP ACROSS DEVICES
• SEE WHAT'S WORKING (ANALYTICS)
• ONLY PAY WHEN PEOPLE WATCH

8. TOP 10 EARNING CHANNELS
1. DisneyCollector BR (Monthly Views: 379,932,270; Estimated Annual Earning: $4,860,207.60)
2. TaylorSwiftVEVO (341711430 views; $4,110,788.52 earnings)
3. PewDiePie (323,333,040 views; $3,998,530.32 earnings)
4. littlebabybum (270,031,260 views; $3,462,340.80 earnings)
5. emimusic (254,617,170 views; $3,063,044.52 earnings)
6. getmovies (225,495,870 views; $2,712,715.32 earnings)
7. movieclipsTRAILERS (218,276,340 views; $2,746,876.80 earnings)
8. SpinninRec (200,102,550 views; $2,516,189.52 earnings)
9. WWE (189,586,350 views; $2,350,169.28 earnings)
10.stampylonghead (188,905,230 views; $2,373,518.64 earnings)

9. IN-STREAM ADVERTISEMENTS
• Also known as pre-roll ads; seen before your video is
streamed
• Below are in-stream ad options to choose from:
• Trueview in-stream ads: can skip after 5 seconds.
Advertisers pay only when viewer has watched full
video.
• In-stream ads: can skip after 5 seconds. Advertisers
charged whenever ad is loaded.
• Standard in-stream ads: cannot be skipped.
Generally 15 -30 seconds long.
• Targeting is based on the parameters such as
geography, language, topics (video being watched
currently) and interests (based on past viewership of
videos)

10. IN-STREAM ADVERTISEMENTS: EFFECTIVENESS
• SKIP RATE OF 94% AND OVERALL
APPROVAL RATE OF MERE 20%
• EFFECTIVE US OF TARGETING TOOLS
MUST BE DONE.
• ENGAGING THE AUDIENCE IS
NECESSARY:
HTTPS://WWW.YOUTUBE.COM/WATCH
?V=RW2PZRFIHWS

11. SOCIAL IMPACT
• EDUCATION AND PROLIFERATION OF
KNOWLEDGE
• SPURRING INNOVATION THROUGH DISTRIBUTED
COMMUNITIES
• COLLABORATION AND CROWD SOURCING
• BROADENING AWARENESS OF SOCIAL ISSUES
• DIRECT EFFECT ON WORLD EVENTS
• BROADENED EXPRESSION OF POLITICAL IDEAS
• EXPRESSION OF MINORITIES AND MINORITY
VIEWPOINTS
• BROADENED EXPRESSION OF POLITICAL IDEAS

12. YOUTUBE AND ALS ICE BUCKET CHALLENGE
• DONATIONS EXCEEDED $100 MILLION
AFTER THE CAMPAIGN WENT VIRAL.
• DURING THE SAME PERIOD LAST YEAR,
DONATIONS AMOUNTED ONLY $2.8
MILLION
• YOUTUBE PLAYED A MAJOR ROLE TO
PROMOTE VIDEOS FOR THE CHALLENGE.
• CLOSE TO 6 MILLION UNIQUE VIDEOS
UPLOADED ON YOUTUBE.
• EVEN THE FAILED ATTEMPT VIDEOS WERE
ABLE TO CREATE A BUZZ