1. SelfHelp Crafts Of The World 1 Fashion Market Strategy

3. Aim - “fair paying employment”

4. Non-profit organisation with outlets and representatives throughout Canada and the United States.

5. 65 producer groups

6. Emphasized on traditional skills of production.2 Fashion Market Strategy

8. City Population – 77,000 approximately.

9. Store did well in first year.

10. Organizational structure

11. Board of Directors – business community.

12. Volunteers – preferred to be retail expertise.3 Fashion Market Strategy

16. Location – downtown of Saint John “Trinity Royal”

17. Preservation areas – restrictions imposed.

18. Consistent working hours.

19. Offices, restaurants, speciality stores etc.

20. 3 major city employers.

21. 3 high schools.

22. 2 city major shopping complexes.

23. Heavy consumer traffic on Saturday n lunch hours.5 Fashion Market Strategy

25. All products were priced consistently by national office.

26. Price = 25% was added to cost of production.

27. Finances

28. Personal loans from third party donors.

29. Promotional Tools

30. Public speaking

31. Press conferences

32. Publicity through print media and television.

33. Community channels6 Fashion Market Strategy

34. Fashion Market Strategy 7 Problems and strategic solutions

35. Fashion Market Strategy 8 Problems and strategic solutions Rationale for new store area:

36. Fashion Market Strategy 9 Problems and strategic solutions

37. Fashion Market Strategy 10 Problems and strategic solutions

39. Fashion Market Strategy 12 Problems and strategic solutions

40. Fashion Market Strategy 13 Problems and strategic solutions