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“tell me and I'll forget.
show me and I may not remember.
engage me, and I'll understand.”
Chinese philosopher Xunzi (312 - 230 BC)
the
“price” marketing
the
value added marketing
increase loyalty
increase conversion rate
increase ROI
how we can help
understand the power of brandconsumer interaction.
engage consumers getting them
involved, talk and act.

build value through dialogue,
trial and brand experience.
our formula

connect
engage
inspire
customer experience points

consumer promotions

field marketing
event marketing
experience &
expertise
…your next promotion will,

connect and inform
communicators who respect your
brand and target audience
demonstrators who can educate
and convert
brand ambassadors who can sell,
not just sample
rigorous selection
central management
continues training
evaluation & rewarding
…your next event will be

Relevant, Original and Impact full.
Relevant

Original

Impact full
alpha bank: sports panorama

globul: Kamenitsa Fan Cup
globul: sales conference 2012

Microsoft: CRM conference
GLOBUL & Germanos: annual party 2011

GLOBUL & Germanos: annual party 2012
…Many of the most important interactions with a
brand, take place before you actually become
a customer – like looking around a
shop, exposed to POS materials or waiting to
be served.
GLOBUL: merchandising
standards audit

GERMANOS : merchandising
standards audit
auditor SW interface

auditor SW interface
client SW interface

client SW interface
why ProAd
add
value

deliver
results

optimal
cost
…because, every contact counts.

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because...every contact counts !

Notas del editor

  1. “In space no one can hear you scream”- sea of “sameness”- brands have become products: a relational analysis of characteristics & price
  2. - lost brand loyalty