Organizational impact of complex, interconnected environment and collaborative technologies. Taking advantage of social tools, network analysis and new organizational models.
2. Flow
Social
Technology is
enabling
• Context – Business individuals in
Issue/Strategy social networks
to collaborate
• Networks
freely and build
• Conversations/Story collective
• Q & A intelligence.
• Next Iteration
Strategy is People in Action
3. Questions
• What happens when the systems we work
with are overwhelmingly complex and
interconnected & collaborative technologies
bring a stronger external voice to the
organizations’ work?
• What are the organizational structures and
legal issues involved in peer-to-peer
production as we work in more open
systems?
• What is the new conceptual framework for
OD?
• What are the practicing changes?
Strategy is People in Action
4. What is an Organization?
• An organization is a legal fiction created to
solve an ill defined problem with an ill
defined solution.
• An organization neither has a conscience
or soul, only the people in the organization
have them.
• An organization is a series of
conversations or dialogues, external and
internal in pursuit of the solution.
Strategy is People in Action
5. What Is the Business Issue You are
Trying to Solve?
It’s the Strategy Stupid
Strategy is People in Action
6. Outside – in - World
Science,
Technology and
Human Behavior Strategy is People in Action
9. Strategy Context:
Historical Progression to Networks
External
External
Business
Value
Business Value
Creation
Creation
www
Social Technology
Strategy is People in Action
10. Social Technology Today
“corporations will
have to craft new
roles for
themselves and
learn new ways to
operate in order to
stay relevant.”
Strategy is People in Action
11. Networks Matter
• The complexity of work in today’s
world is such that no one can
understand – let alone complete – a
task alone
• Individual-individual Team-team
Company-company
Strong networks are correlated with
health:
• People with stronger personal
networks are healthier, happier,
and better performers
• Companies who know how to
manage alliances are more
flexible, adaptive and resilient
Strategy is People in Action
Patti Anklem – Value Networks 2005
12. The Web is Us/ing … Us
http://youtube.com/watch?v=6gmP4nk0EOE
Strategy is People in Action
13. Tapping the Collective Intelligence
Research
P&G 35% of new products from
scientific networks – drive to 50%.
Hiring
LinkedIn 2.7 mm people connect to
jobs and employers thru friends.
Production
LindenLab’s Second Life built by
6000+player hours a day = 1000 person
team.
Marketing
LEGO used 250 train fans to
promote 10,000 unit sales by “word of
mouse.”
Sales
Eli Lilly taps “wisdom of crowds” thru
employee virtual stock market to predict
outcome of drug trials before release.
Strategy is People in Action
15. The Firm, The Market, Peer Production
“The economic role of social behavior is increasing”
Yochai Benkler – Yale Law School
Think:
Amazon
eBay
Craig’s List
Cyberrentals
Strategy is People in Action
16. Yesterday’s Socio - Tech
If a technical system is created at the expense of a social system, the
results obtained will be sub-optimal. Tavistock
An OD Practice Change
Strategy is People in Action
17. Today’s Social Technology
Traditional Networked
Org Models Information
Effectiveness Information Economy
Economy
Industrial Age
Technology Social Technology
Strategy is People in Action
Time Line
18. “Social Technology”
– People in their relationship to each other in
networks
– People use or re-create the technology to
further the relationships in the network
– The network evolves around the use of the
technology. It is dynamic.
– Context and content are central to the
emergence of the network.
– Finding info, communicating, collaborating
– Transcends geographic constraints.
Strategy is People in Action
19. Where We Come Together for Action
Night Club Bands in Boston
Strategy is People in Action
20. The Big Picture Strategy
CNET News.com
Strategy is People in Action
22. A Revolution in Interaction
Tacit Workers
• Knowledge
• Judgment
• Experience
• Instinct
Strategy is People in Action
23. Wikinomics: How Mass Collaboration Changes Everything
Strategy is People in Action
24. Assumptions
• Digital connectedness changes everything from
politics to shopping.
• Collaborative technologies enable instant
access to colleagues, partners, mentors across
traditional organizational boundaries
• Interactions messy, interdependent and difficult
to determine what goes on and why.
• Approaches more “emergent” than ever.
• Demands new organizational models
Strategy is People in Action
25. Thank You!
Contact Information
Axelrod Becker Consulting
vaxelrod@axelrodbecker.com
www.axelrodbecker.com
212 – 369 – 2885
21st Century Organization Group Blog
http://c21org.typepad.com
Strategy is People in Action