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Bottle Reuse In Hungary’s Wine Sector Conference on Reusable Beverage Packaging in Europe
Content ,[object Object],[object Object],[object Object],[object Object]
Varga Winery can be found at the lake Balaton, in one of the most beautiful and famous wine region s  of Hungary! Map Badacsonyörs Varga Winery Badacsonyörs Budapest 165 km
Varga Winery:  the number one Hungarian winery! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We’re committed to the use of refund bottles!
Fully automated filling line  including a bottle-washing system
Content ,[object Object],[object Object],[object Object],[object Object]
Bottle reuse  (refill)  system in socialism 1950 1970 ,[object Object],[object Object],[object Object],1990 ,[object Object],[object Object],[object Object],[object Object],Main facts ,[object Object],[object Object],[object Object],[object Object],Major changes of the 90’s in food-retail, regulation and company ownership structures affected the bottle reuse system adversely.
In the 90’s a plenty of factors made the market believe that the bottle reuse system will completely disappear soon… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Even large wineries built their new filling lines without bottle washing system! CONS
…  and only a couple of factors indicated the survival of the system ,[object Object],[object Object],[object Object],Bottle reuse system still operating, but on a lower scale! PROS
Content ,[object Object],[object Object],[object Object],[object Object]
Reusable bottle - Up to 31% shelf price benefit! *Shelf price benefit is calculated with 40% sales margin and 20% VAT. Total Cost Benefit (TCB):  18, 8  c Shelf Price Benefit = TCB / ( 1- sales margin ) * ( 1 + VAT ) = 18, 8  / 0,6 * 1,2 =  37, 6  c Main shelf price interval: Shelf price benefit (%): 85 c 210 c MIN MAX 31% 15% One-way or re fill :  cost analysis on company level 0% 90% 90% Reuse rate (%) Calculated bottle COST =  Bottle PRICE * ( 1 - Reuse rate )
Operation of the bottle reuse chain Consu- mers Wineries Whole- salers Retailers Winery1 Retailer1 Wholesaler1 Consumer Full bottle  Winery2 Retailer3 Retailer2 Waste container Empty bottle
Characteristics of bottle reuse system in Hungary today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Main bottle & case types Bordolese Rhein Burgundy 16-er wine case for 0,75 L bottles 8-er wine case for 1,5 L bottles ,[object Object],[object Object],[object Object],Magnum
Reuse (refill) rates in Hungary Total sales in bottles Recollection of reusable bottles 120 75 59 Company level  (Varga Winery, 2007) Total sales in reusable bottles million bottles % 100% 60% 50% 7,1 6,9 6,4 million bottles % 100% 97% 90% Market level  ( estimate) ,[object Object],[object Object],[object Object]
Content ,[object Object],[object Object],[object Object],[object Object]
SWOT Analysis – Strengths & Weaknesses ,[object Object],[object Object],[object Object],[object Object],WEAKNESSES ,[object Object],[object Object],[object Object],STRENGTHS
SWOT Analysis – Opportunities & Threats ,[object Object],[object Object],[object Object],THREATS ,[object Object],[object Object],[object Object],OPPORTUNITIES
C onclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We believe that bottle reuse will be the future’s solution in the EU because it’s the most eco-friendly and cost effective way of wine packaging!

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Bottle Reuse In Hungary’s Wine Sector

  • 1. Bottle Reuse In Hungary’s Wine Sector Conference on Reusable Beverage Packaging in Europe
  • 2.
  • 3. Varga Winery can be found at the lake Balaton, in one of the most beautiful and famous wine region s of Hungary! Map Badacsonyörs Varga Winery Badacsonyörs Budapest 165 km
  • 4.
  • 5. Fully automated filling line including a bottle-washing system
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Reusable bottle - Up to 31% shelf price benefit! *Shelf price benefit is calculated with 40% sales margin and 20% VAT. Total Cost Benefit (TCB): 18, 8 c Shelf Price Benefit = TCB / ( 1- sales margin ) * ( 1 + VAT ) = 18, 8 / 0,6 * 1,2 = 37, 6 c Main shelf price interval: Shelf price benefit (%): 85 c 210 c MIN MAX 31% 15% One-way or re fill : cost analysis on company level 0% 90% 90% Reuse rate (%) Calculated bottle COST = Bottle PRICE * ( 1 - Reuse rate )
  • 12. Operation of the bottle reuse chain Consu- mers Wineries Whole- salers Retailers Winery1 Retailer1 Wholesaler1 Consumer Full bottle Winery2 Retailer3 Retailer2 Waste container Empty bottle
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.