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Mark van Berkel, Founder
mark@hunchmanifest.com
@vberkel




               March 2013, Hunch Manifest Inc
lastName             “van Berkel”
Mark




       March 2013, Hunch Manifest Inc
lastName             “van Berkel”
           Mark
                                        studied
                                                           M.Eng.
 founded




Hunch Manifest




                  March 2013, Hunch Manifest Inc
lastName             “van Berkel”
           Mark
                                            studied
                                                               M.Eng.
 founded


                                                                        included
Hunch Manifest


                                                                        M.Eng.
  offers                                                                Project
                  offers


     Servicedat
                                 RHomeApi.com
     Home.com




                      March 2013, Hunch Manifest Inc
lastName             “van Berkel”
           Mark
                                            studied
                                                                     M.Eng.
 founded


                                                                              included
Hunch Manifest


                                                                              M.Eng.
  offers                                                                      Project
                  offers
                                                                                         produced
                                                               produced
     Servicedat
                                 RHomeApi.com
     Home.com                                                                       Research
                                                                                     Report
                                                               SAP Labs
                                                               Prototype
                      March 2013, Hunch Manifest Inc
lastName           “van Berkel”
           Mark
                                            studied
                                                                     M.Eng.
 founded                   presents


                                                                              included
                                           “Designing
Hunch Manifest                          Semantic Web Apps”

                            basedOn                            basedOn
                                                                              M.Eng.
  offers                                                                      Project
                  offers
                                                  basedOn                                produced
                                                               produced
     Servicedat
                                 RHomeApi.com
     Home.com                                                                       Research
                                                                                     Report
                                                               SAP Labs
                                                               Prototype
                      March 2013, Hunch Manifest Inc
Making connections may be the noblest work of
man
  Ralph Caplan, author, public speaker, and designer
Digital technology and the Internet have suddenly
opened up a dramatic flood of new connections
and connectivity that’s confusing in its intensity
and reach. Traditional media are being challenged
by unexpected new media that have been
spawned by these new connections.
 Bill Moggridge, Founder IDEO
Big data without context is just noise
 Expert System ?
            March 2013, Hunch Manifest Inc
Why?
Basic semantic web applications vs idealistic
designs
Data Collection
Basic Queries, CRUD operations
Advanced Queries, Transactions, using Contexts
Security
Publishing information
Platform and Infrastructure.
Ecosystem and complimentary technologies.
Opportunities and Challenges

          March 2013, Hunch Manifest Inc
Search & Discovery: ALL kinds of
                                                 information is unified
                                                 Do More: Better context, content
                                                 for User Actions
                                                 Knowledge Graph: Generate
                                                 assertions and automated
                                                 reasoning
                                                 Business Control: Shift from techies
                                                 to Knowledge workers (eg ODapps)
                                                 Adaptive & Robust: Easily extended,
                                                 integrate syntax, structure,
                                                 meaning.
                                                 Lower Costs: Integrate w/out
                                                 rearchitecting, single model
                                                 Domain Rationale: Elegant method
                                                 to solve data explosion


Source: http://www.mkbergman.com/1626/seven-arguments-for-semantic-technologies/
March 2013, Hunch Manifest Inc
Additive Technologies




                        March 2013, Hunch Manifest Inc
Additive Technologies




                        March 2013, Hunch Manifest Inc
Start with a Graph database
Load some data (Data Collection)
 RDB to RDF Mapping Language ( R2RML )
 Load some LinkedData, e.g. DBPedia.org
Custom Application Integration
 Test the SPARQL Query
 Find a Sem Web Library for your language
 [see Ecosystem Slide]

          March 2013, Hunch Manifest Inc
March 2013, Hunch Manifest Inc
Partial R2RML mapping document will produce the
triples from the EMP table:




http://d2rq.org can generate mappings & SPARQL
read access to content of relational databases
           March 2013, Hunch Manifest Inc
March 2013, Hunch Manifest Inc
March 2013, Hunch Manifest Inc
March 2013, Hunch Manifest Inc
March 2013, Hunch Manifest Inc
Franz AllegroGraph Semantic Entity Tracking




           March 2013, Hunch Manifest Inc
TopBraid Suite
Leverages emerging
  technology to help
  customers connect
  silos of data, systems
  and infrastructure and
  to build flexible
  applications from
  linked data models.

            March 2013, Hunch Manifest Inc
Ontology
 Defines all the elements
 involved in a business
 ecosystem and
 organizes them by their
 relationship to each
 other.
 Upper Level Ontology
 Domain Specific
 Ontology
 Generate Reasoning &
 Dynamic Insights


             March 2013, Hunch Manifest Inc
INSERT DATA { d:i8301 ab:homeTel "(718) 440-9821” .
               ab:Person a rdfs:Class . }


 Preview dynamic inserts
 CONSTRUCT { ?person a ab:Person . }
 WHERE   { ?person ab:firstName ?firstName ;
                   ab:lastName ?lastName . }

 Dynamic Insert
 INSERT   { ?person a ab:Person . }
 WHERE    { ?person ab:firstName ?firstName ;
                    ab:lastName ?lastName . }


DuCharme, Bob (2011-07-14). Learning SPARQL. OReilly Media -
                 March 2013, Hunch Manifest Inc
A. Kindle Edition.
SELECT * WHERE { ?person rdf:type ab:Person }

 SELECT ?child ?predicate ?object WHERE {
   ?person rdf:type ab:Person .
   ?person ab:LastName “Smith” .
   ?person ab:child ?child .
   ?child ?predicate ?object .
 }

 Lots of options:
 Can use FILTER, regex, test data types, in a list, LIMIT result
 count, OFFSET results, SORT / ORDER BY, CONCAT, etc.


DuCharme, Bob (2011-07-14). Learning SPARQL. OReilly Media -
                 March 2013, Hunch Manifest Inc
A. Kindle Edition.
DELETE and INSERT behave similarly
 Specific Delete
 DELETE { d:i8301 an:name "Tommy_Potter" .
          d:i8301 ab:homeTel "(718) 440-9821” }

 Test dynamic DELETE first with CONSTRUCT
 CONSTRUCT { ?s ?p "Tommy_Potter" }
 WHERE { ?s ?p "Tommy_Potter" }

 And execute:
 DELETE { ?s ?p "Tommy_Potter" }
 WHERE { ?s ?p "Tommy_Potter" }

DuCharme, Bob (2011-07-14). Learning SPARQL. OReilly Media -
                 March 2013, Hunch Manifest Inc
A. Kindle Edition.
Uses DELETE and INSERT together
 DELETE { ?s ab:email ?o }
 INSERT { ?s foaf:mbox ?o }
 WHERE {?s ab:email ?o }

 Alternative using RDF transactions follows




DuCharme, Bob (2011-07-14). Learning SPARQL. OReilly Media -
                 March 2013, Hunch Manifest Inc
A. Kindle Edition.
Transactions, depends on database and
SPARQL version supported
 Some graph databases are ACID compliant
 ▪ Atomicity, Consistency, Isolation, and Durability
Query with Reasoning
Federated Query with SPARQL SERVICE
Using specific or multiple GRAPHS


            March 2013, Hunch Manifest Inc
• Transactions, depends on database, this is the
  format I use with AllegroGraph
<transaction>
  <add>
      <bnode>person4</bnode>
      <uri>http://www.w3.org/1999/02/22-rdf-syntax-
      ns#type</uri>
      <uri>http://www.franz.com/simple#person</uri> </add>
  <add>
      <bnode>person4</bnode>
      <uri>http://www.franz.com/simple#birth</uri>
      <literal datatype=“xmls#date">1917-05-29</literal>
  </add>
  <remove>
      <null/>
      <uri>http://www.franz.com/simple#first-name</uri>
      <null/>
  </remove>
  <clear>
      <uri>http://franz.com/simple#context1</uri>
  </clear>
</transaction>
               March 2013, Hunch Manifest Inc
Depends on database
Allegrograph, with HTTP query simply specify
&infer=true
  rdfs++ reasoning
  ▪   rdf:type and rdfs:subClassOf
  ▪   rdfs:range and rdfs:domain
  ▪   rdfs:subPropertyOf
  ▪   owl:sameAs
  ▪   owl:inverseOf
  ▪   owl:TransitiveProperty
Queries take longer, well designed will be subsecond but
can be unpredictable, orders of magnitude longer
Allegrograph now was a Materializer to generate triples
applying a set of rules which places triples in the store

                 March 2013, Hunch Manifest Inc
Common newbie challenge is metadata
   Where did the data come from?
   When was it loaded?
   Who created the data?
  Data Provenance
  From Triples
hr:Mark rdf:type ho:Person .
hr:Mark ho:lastName “van Berkel” .
hr:Mark ho:founded hr:HunchManifestInc .



             March 2013, Hunch Manifest Inc
To Quads
hr:Mark rdf:type ho:Person hr:Context123 .
hr:Mark ho:lastName “van Berkel” hr:Context123 .
hr:Mark ho:founded hr:HunchManifest hr:Context123 .
hr:Context123 ho:source “Mark’s head” .
hr:Context123 ho:createdOn “2013-03-25”^^xsd:date .
hr:Context123 ho:createdBy hr:Mark .
  Now you can SELECT and FILTER by source,
  createdOn, createdBy.



             March 2013, Hunch Manifest Inc
Depends on technology
How I solve it with AllegroGraph
  Authorized for DoD .mil network
Transport Layer security / encryption
  Http or Https
  SSL handshake
Management of Access Control for various admin
functions
User / Role Management
  Triple/Quad Level Security
  Fine grained flexible access for read / write
  Restricts access according to security filters, user views

              March 2013, Hunch Manifest Inc
Linked Data Publishing covered last month by James
 5 Stars for publishing
★           make your stuff available on the Web
            (whatever format) under an open license
★★          make it available as structured data (e.g.,
            Excel instead of image scan of a table)
★★★         use non-proprietary formats (e.g., CSV
            instead of Excel)
★★★★ use URIs to denote things, so that people
            can point at your stuff
★★★★★ link your data to other data to provide
            context
 A user-view of the database
              March 2013, Hunch Manifest Inc
Cloud platforms providers great to get
started
 Azure, Amazon Web Services, etc
How to get data in?
 Use RDFizers or google “XYZ to RDF”
 Openlink Virtuoso, great middleware
 I like Mule ESB and Talend
 ▪ big data integration, open source software
Plan ahead and make it a Service Oriented
Architecture
            March 2013, Hunch Manifest Inc
Platforms, Open source vs Proprietary
Tradeoffs include
 Cost
 Licenses
 Support
 Documentation
 Integratation with other tools
 Inactive vs Active Development
 Scalability

          March 2013, Hunch Manifest Inc
Range from Hosting, Open Source Projects, eCommerce
standards, Graph databases, data integration, numerous
code libraries.
More tools than I can list:
  http://www.w3.org/2001/sw/wiki/Tools
  http://semanticweb.org/wiki/Category:Tool
A couple platforms to get going
  Callimachus
  Drupal with its RDFa plugin
Get a graph database / triplestore
  Franz AllegroGraph, Neo4J, BigData, 4store, Jena, etc
Open source tools
  Protege, modeling tool
  Apache ...
              March 2013, Hunch Manifest Inc
Respect to Apache 0 employee &2,663 volunteers:
  www.any23.org – any URI to triples
  jena.apache.org – Framework for building
  SemWeb Apps, APIs, graph storage, server, etc
  stanbol.apache.org – set of components for
  Semantic Content Enhancement
  incubator.apache.org/clerezza/ - Semantically
  Linked Data through RESTful Web Services
  lucene.apache.org/solr/ - Search server which
  can use Triplestores

            March 2013, Hunch Manifest Inc
Scaling graphs databases recent challenge
 Horizontal, across clusters of machines
 Vertical, e.g. Super computers , YarcData's uRiKA
Semantic Web Stack
 RDF, SPARQL, RDFS, OWL fairly mature
 OWL and Rules standardized but not easy
 Logic, Proof, Trust not mature
Finding people with Experience
Predicting a Return on Investment

          March 2013, Hunch Manifest Inc
March 2013, Hunch Manifest Inc
mark@hunchmanifest.com
      @vberkel




 March 2013, Hunch Manifest Inc

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Designing Semantic Web Application

  • 1. Mark van Berkel, Founder mark@hunchmanifest.com @vberkel March 2013, Hunch Manifest Inc
  • 2. lastName “van Berkel” Mark March 2013, Hunch Manifest Inc
  • 3. lastName “van Berkel” Mark studied M.Eng. founded Hunch Manifest March 2013, Hunch Manifest Inc
  • 4. lastName “van Berkel” Mark studied M.Eng. founded included Hunch Manifest M.Eng. offers Project offers Servicedat RHomeApi.com Home.com March 2013, Hunch Manifest Inc
  • 5. lastName “van Berkel” Mark studied M.Eng. founded included Hunch Manifest M.Eng. offers Project offers produced produced Servicedat RHomeApi.com Home.com Research Report SAP Labs Prototype March 2013, Hunch Manifest Inc
  • 6. lastName “van Berkel” Mark studied M.Eng. founded presents included “Designing Hunch Manifest Semantic Web Apps” basedOn basedOn M.Eng. offers Project offers basedOn produced produced Servicedat RHomeApi.com Home.com Research Report SAP Labs Prototype March 2013, Hunch Manifest Inc
  • 7. Making connections may be the noblest work of man Ralph Caplan, author, public speaker, and designer Digital technology and the Internet have suddenly opened up a dramatic flood of new connections and connectivity that’s confusing in its intensity and reach. Traditional media are being challenged by unexpected new media that have been spawned by these new connections. Bill Moggridge, Founder IDEO Big data without context is just noise Expert System ? March 2013, Hunch Manifest Inc
  • 8. Why? Basic semantic web applications vs idealistic designs Data Collection Basic Queries, CRUD operations Advanced Queries, Transactions, using Contexts Security Publishing information Platform and Infrastructure. Ecosystem and complimentary technologies. Opportunities and Challenges March 2013, Hunch Manifest Inc
  • 9. Search & Discovery: ALL kinds of information is unified Do More: Better context, content for User Actions Knowledge Graph: Generate assertions and automated reasoning Business Control: Shift from techies to Knowledge workers (eg ODapps) Adaptive & Robust: Easily extended, integrate syntax, structure, meaning. Lower Costs: Integrate w/out rearchitecting, single model Domain Rationale: Elegant method to solve data explosion Source: http://www.mkbergman.com/1626/seven-arguments-for-semantic-technologies/
  • 10.
  • 11. March 2013, Hunch Manifest Inc
  • 12. Additive Technologies March 2013, Hunch Manifest Inc
  • 13. Additive Technologies March 2013, Hunch Manifest Inc
  • 14. Start with a Graph database Load some data (Data Collection) RDB to RDF Mapping Language ( R2RML ) Load some LinkedData, e.g. DBPedia.org Custom Application Integration Test the SPARQL Query Find a Sem Web Library for your language [see Ecosystem Slide] March 2013, Hunch Manifest Inc
  • 15. March 2013, Hunch Manifest Inc
  • 16. Partial R2RML mapping document will produce the triples from the EMP table: http://d2rq.org can generate mappings & SPARQL read access to content of relational databases March 2013, Hunch Manifest Inc
  • 17. March 2013, Hunch Manifest Inc
  • 18. March 2013, Hunch Manifest Inc
  • 19. March 2013, Hunch Manifest Inc
  • 20. March 2013, Hunch Manifest Inc
  • 21. Franz AllegroGraph Semantic Entity Tracking March 2013, Hunch Manifest Inc
  • 22. TopBraid Suite Leverages emerging technology to help customers connect silos of data, systems and infrastructure and to build flexible applications from linked data models. March 2013, Hunch Manifest Inc
  • 23. Ontology Defines all the elements involved in a business ecosystem and organizes them by their relationship to each other. Upper Level Ontology Domain Specific Ontology Generate Reasoning & Dynamic Insights March 2013, Hunch Manifest Inc
  • 24. INSERT DATA { d:i8301 ab:homeTel "(718) 440-9821” . ab:Person a rdfs:Class . } Preview dynamic inserts CONSTRUCT { ?person a ab:Person . } WHERE { ?person ab:firstName ?firstName ; ab:lastName ?lastName . } Dynamic Insert INSERT { ?person a ab:Person . } WHERE { ?person ab:firstName ?firstName ; ab:lastName ?lastName . } DuCharme, Bob (2011-07-14). Learning SPARQL. OReilly Media - March 2013, Hunch Manifest Inc A. Kindle Edition.
  • 25. SELECT * WHERE { ?person rdf:type ab:Person } SELECT ?child ?predicate ?object WHERE { ?person rdf:type ab:Person . ?person ab:LastName “Smith” . ?person ab:child ?child . ?child ?predicate ?object . } Lots of options: Can use FILTER, regex, test data types, in a list, LIMIT result count, OFFSET results, SORT / ORDER BY, CONCAT, etc. DuCharme, Bob (2011-07-14). Learning SPARQL. OReilly Media - March 2013, Hunch Manifest Inc A. Kindle Edition.
  • 26. DELETE and INSERT behave similarly Specific Delete DELETE { d:i8301 an:name "Tommy_Potter" . d:i8301 ab:homeTel "(718) 440-9821” } Test dynamic DELETE first with CONSTRUCT CONSTRUCT { ?s ?p "Tommy_Potter" } WHERE { ?s ?p "Tommy_Potter" } And execute: DELETE { ?s ?p "Tommy_Potter" } WHERE { ?s ?p "Tommy_Potter" } DuCharme, Bob (2011-07-14). Learning SPARQL. OReilly Media - March 2013, Hunch Manifest Inc A. Kindle Edition.
  • 27. Uses DELETE and INSERT together DELETE { ?s ab:email ?o } INSERT { ?s foaf:mbox ?o } WHERE {?s ab:email ?o } Alternative using RDF transactions follows DuCharme, Bob (2011-07-14). Learning SPARQL. OReilly Media - March 2013, Hunch Manifest Inc A. Kindle Edition.
  • 28. Transactions, depends on database and SPARQL version supported Some graph databases are ACID compliant ▪ Atomicity, Consistency, Isolation, and Durability Query with Reasoning Federated Query with SPARQL SERVICE Using specific or multiple GRAPHS March 2013, Hunch Manifest Inc
  • 29. • Transactions, depends on database, this is the format I use with AllegroGraph <transaction> <add> <bnode>person4</bnode> <uri>http://www.w3.org/1999/02/22-rdf-syntax- ns#type</uri> <uri>http://www.franz.com/simple#person</uri> </add> <add> <bnode>person4</bnode> <uri>http://www.franz.com/simple#birth</uri> <literal datatype=“xmls#date">1917-05-29</literal> </add> <remove> <null/> <uri>http://www.franz.com/simple#first-name</uri> <null/> </remove> <clear> <uri>http://franz.com/simple#context1</uri> </clear> </transaction> March 2013, Hunch Manifest Inc
  • 30. Depends on database Allegrograph, with HTTP query simply specify &infer=true rdfs++ reasoning ▪ rdf:type and rdfs:subClassOf ▪ rdfs:range and rdfs:domain ▪ rdfs:subPropertyOf ▪ owl:sameAs ▪ owl:inverseOf ▪ owl:TransitiveProperty Queries take longer, well designed will be subsecond but can be unpredictable, orders of magnitude longer Allegrograph now was a Materializer to generate triples applying a set of rules which places triples in the store March 2013, Hunch Manifest Inc
  • 31. Common newbie challenge is metadata Where did the data come from? When was it loaded? Who created the data? Data Provenance From Triples hr:Mark rdf:type ho:Person . hr:Mark ho:lastName “van Berkel” . hr:Mark ho:founded hr:HunchManifestInc . March 2013, Hunch Manifest Inc
  • 32. To Quads hr:Mark rdf:type ho:Person hr:Context123 . hr:Mark ho:lastName “van Berkel” hr:Context123 . hr:Mark ho:founded hr:HunchManifest hr:Context123 . hr:Context123 ho:source “Mark’s head” . hr:Context123 ho:createdOn “2013-03-25”^^xsd:date . hr:Context123 ho:createdBy hr:Mark . Now you can SELECT and FILTER by source, createdOn, createdBy. March 2013, Hunch Manifest Inc
  • 33. Depends on technology How I solve it with AllegroGraph Authorized for DoD .mil network Transport Layer security / encryption Http or Https SSL handshake Management of Access Control for various admin functions User / Role Management Triple/Quad Level Security Fine grained flexible access for read / write Restricts access according to security filters, user views March 2013, Hunch Manifest Inc
  • 34. Linked Data Publishing covered last month by James 5 Stars for publishing ★ make your stuff available on the Web (whatever format) under an open license ★★ make it available as structured data (e.g., Excel instead of image scan of a table) ★★★ use non-proprietary formats (e.g., CSV instead of Excel) ★★★★ use URIs to denote things, so that people can point at your stuff ★★★★★ link your data to other data to provide context A user-view of the database March 2013, Hunch Manifest Inc
  • 35. Cloud platforms providers great to get started Azure, Amazon Web Services, etc How to get data in? Use RDFizers or google “XYZ to RDF” Openlink Virtuoso, great middleware I like Mule ESB and Talend ▪ big data integration, open source software Plan ahead and make it a Service Oriented Architecture March 2013, Hunch Manifest Inc
  • 36. Platforms, Open source vs Proprietary Tradeoffs include Cost Licenses Support Documentation Integratation with other tools Inactive vs Active Development Scalability March 2013, Hunch Manifest Inc
  • 37. Range from Hosting, Open Source Projects, eCommerce standards, Graph databases, data integration, numerous code libraries. More tools than I can list: http://www.w3.org/2001/sw/wiki/Tools http://semanticweb.org/wiki/Category:Tool A couple platforms to get going Callimachus Drupal with its RDFa plugin Get a graph database / triplestore Franz AllegroGraph, Neo4J, BigData, 4store, Jena, etc Open source tools Protege, modeling tool Apache ... March 2013, Hunch Manifest Inc
  • 38. Respect to Apache 0 employee &2,663 volunteers: www.any23.org – any URI to triples jena.apache.org – Framework for building SemWeb Apps, APIs, graph storage, server, etc stanbol.apache.org – set of components for Semantic Content Enhancement incubator.apache.org/clerezza/ - Semantically Linked Data through RESTful Web Services lucene.apache.org/solr/ - Search server which can use Triplestores March 2013, Hunch Manifest Inc
  • 39. Scaling graphs databases recent challenge Horizontal, across clusters of machines Vertical, e.g. Super computers , YarcData's uRiKA Semantic Web Stack RDF, SPARQL, RDFS, OWL fairly mature OWL and Rules standardized but not easy Logic, Proof, Trust not mature Finding people with Experience Predicting a Return on Investment March 2013, Hunch Manifest Inc
  • 40. March 2013, Hunch Manifest Inc
  • 41. mark@hunchmanifest.com @vberkel March 2013, Hunch Manifest Inc