3. novascotia.com 2009 Statistics
Visits: 1.5 million
Average time on site: 5.17
minutes
Average page views: 6.83
pages
Clicks to partner websites:
700,000+
% of traffic from Google
(organic): 41.3%
4. Why Redesign?
Take advantage of Usability research:
advancements in technology Novascotia.com homepage
Combine brand immersion and survey (primary objective)
task driven navigation Click tracking (recording user
sessions)
Video, photo and content
User testing (15 tasks/questions)
assets
Review of best in class
Greater retail call to action
websites (Montreal, New
Enhanced visitor servicing Zealand, Australia)
tools
Technology review
5. Core
Masthead Experiences
video
Social
Media
Forum
& Blog
feeds
6.
7. NovaScotia.com & Social Media
Why participate in social media?
In social media, customers tell you what your brand is.
Nova Scotia Tourism chooses to listen and play an active and
engaged role.
We monitor the online environment and track:
What people are saying about us
How often people are talking about us
We look for our online ambassadors
8. Facebook
2,530+ fans
Over 1200 views/month
Opportunity:
-‐ We need stuff to talk
about with our fans tell
us about your events!
-‐ Contribute to the content
or be the conversation
starter!
9. Twitter
-‐ 1,430+ followers
-‐ Letting the world know
how great Nova Scotia
less.
Opportunity:
-‐ Have something to
promote or giveaway?
Let us know and we can
tweet/retweet it!
10. Flickr
-‐ 1,920+ photos added
-‐ Flickr photos will feed into
the website starting in late
May.
Opportunity:
-‐ Join our Flickr Group and
contribute photos from
around the province.
11. YouTube
-‐ 8,240+ channel views
-‐ 109,350+ video views
Opportunity:
-‐ Have a great YouTube
video that reflects a core
experience? Let us know!
-‐ Have a YouTube video for
your business? Link it to
your operator listing on
novascotia.com!
17. Social Media How you can participate
Join the conversation!
Join our networks, post comments, share photos
and videos, tweet, blog, etc.
Flickr: http://www.flickr.com/groups/novascotiatourism/
Facebook: http://www.facebook.com/NovaScotiaTourism
YouTube: http://www.youtube.com/user/NovaScotiaTourism
Twitter: http://twitter.com/CynatNovaScotia
Blogs: http://novascotiablogs.com/
Send us your information and we can promote it on your
behalf (deals, contests, special events, etc.)
18. Questions?
Michelle Sears Susan Jeffries
Database Marketing Assistant Festivals & Events
searsmt@gov.ns.ca jeffrisl@gov.ns.ca
T: (902) 424-‐0939 T: (902) 424-‐5486
Cynthia Bragg Tanya Johnson
Digital Community Liaison Internet Marketing Officer
cynthia@colour.ca macleotl@gov.ns.ca
T: (902) 722-‐3142 T: (902) 424-‐2682
Thank you!
