Top 5-video-marketing-trends-for-2013

VCM Interactive – Visual Communications & Marketing Inc.

Top 5 Video Marketing Trends for 2013

Email - paul@vcminteractive.com Contact No - 905.361.2977


Online video marketing has become an integral part of successful marketing
strategies. Online marketing sector has grown in popularity rapidly in the last
one year and it’s going to get bigger in 2013. This interest in video marketing &
video production has a strong reason – it is an effective way of gaining a viewers
attention using both visual and sound effects.

The future of marketing is rapidly evolving every day. It’s hard for both small and
large businesses to predict which trend or marketing medium will be the most
effective and profitable. Here are some video marketing trends that will change
the landscape of online marketing in 2013:



1. Surge for Mobile Friendly Websites

Mobile growth is now outstripping PC growth. More people are using the internet via
mobile and it will continue to soar into 2013. With more than 75 percent of the world
having access to mobile devices, today’s marketer can’t ignore the value of offering
‘second screen’ or mobile value for their brands and clients. Last year many companies
were tasked to make their website mobile friendly i.e. responsive and easy to use on
mobile but this year there will be competition in offering value in mobile apps form. What
is something new that your brand or client can offer a mobile device user? It goes beyond
ease of use and searching ability. This type of value will be in new information, new
formats for consumption and entirely new resources.



Creative Content Development & Marketing
Creative content development and marketing is booming. Content and context is
going to lead the way when it comes to online marketing in 2013. Creating
compelling online content is now more important than ever but it’s not going to
be enough, the target should be essentially providing some interesting, engaging
content to customers that they value – and using this to drive additional
interactions and sales from customers. It could be a “how to” video, an e-
guide, a free book or styling suggestions and tips. Simply offering a product is no
longer enough. You need to also provide additional useful content to potential
customers. It’s all about building up and managing your online community and
getting the right brand message out there. As the year progresses, we will see
software and services solutions for creative content creation and syndication
emerge and grow as companies try to leverage content for demand generation.


Integration of Offline And Online Events for Brand Awareness

In 2013 we’re going to be seeing more and more of a cross-over between online
and offline channels. Cross channel campaigns include both online as well as
offline marketing strategies. Offline events usually include direct
mail, tradeshows, city tours, and networking events. These offline events need
to integrate seamlessly with online engagement to measure the impact of these
cross-channel campaigns. To improve your brand awareness, your video
marketing campaign should be relevant to your customer’s requirement, thereby
increasing customer engagement which will ultimately lead to more customers.
To achieve this, marketers need to remove the silos in their go-to-market
strategy and focus on CUSTOMERS. Simply online or simply offline experiences
are not the need of the hour for any customer, what they require now is to have
an integrated brand experience that triggers their purchase decisions.



4.Use of Improvised ROI Tracking Technology

As the level of complexity to deliver on brand engagement, brand
awareness and revenue growth across multiple online and offline
channels increases, the need to understand the back-end technology
becomes a necessity for agencies and marketers. For instance, to gauge
the effectiveness of any campaign, actionable reports and statistical data
will become a marketing requirement, which would require knowledge
about APIs and creation of such reporting interfaces so as to measure and
track ROI. For this reason, a significant rise will be seen in the number of
collaborations between agency and marketing technologies in 2013



5.Improved Data Visualizations

There will be a renewed focus on data visualizations in 2013, which is the way
we visualize complex data sets in easy to understand formats that are worth
sharing. The onus this year lies on making data accessible to everyone without
any constraints. This means information in visual format like videos, animations
etc would play a major role in any marketing campaign.



About VCM Interactive
VCM Interactive is a Toronto based creative development, production and
animation company specializing in film and corporate video production, cd
replication, web video production, 3d animation, DVD authoring, multimedia
production, video production, commercials, new media development, e-
learning, web applications, animation, digital media and a host of other post
production and replication services. They are focused on evolving
sales, marketing and communication tools taking corporate marketing to the next
level. For more information, visit - http://www.vcminteractive.com/



THANKS

www.vcminteractive.com


Top 5-video-marketing-trends-for-2013

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