Social media and other broader-focused web activities have become integral to many in the ECE community. How do you separate your workplace from your personal on-line activities? What are the risks that all social network users face? Is there a positive side to social media? How can you help to protect children and young adults? This session will explore these areas and provide guidelines to follow so you and the children you support can be safe out there.

1. Who are your friends really?

2.  Is there a positive side to social media?
 Who is reaching out to market to kids and
teens?
 What are the risks that all social network
users face?
 How do you separate your workplace from
your personal on-line activities?
 How can you help to protect children and
young adults?

3. Is there a
positive side to
social media?
(Yes)

4.  Services like these do add value to our lives
• Facebook • Foursquare
• MySpace • Yelp
• Twitter • Google Buzz
• Blogging • YouTube
• LinkedIn • Flickr
• Tumblr

6. http://fanpagelist.com

7.  Vkontakte
Social network service in Russia, Ukraine,
Belarus, and Kazakhstan. Has features like
YouTube, Pandora, and MySpace all rolled
into one, with an interface highly reminiscent
of Facebook
 Orkut
In Brazil and India, Google's Orkut ranks as
the most visited social networking destination
out-pacing Facebook

8.  Happy Farm
China and Taiwan's Farmville, 23 million daily
active users
 QQ
Popular free IM program in Mainland China,
number of simultaneous online QQ accounts
exceeds 100 million

9.  Randall Munroe of the webcomic XKCD
 2007 version
http://xkcd.com/256
 2010 version
http://xkcd.com/802
http://xkcd.com/802_large

12. Who is reaching
out to market to
kids and teens?

13.  hi5 delivers a fun, expressive, and interactive
entertainment experience to millions of users
around the world.
 Available in over 50 languages, the site
features localized games, virtual goods
 Uses hi5 Coins, a global virtual currency
supporting over 60 payment methods and 30
currencies worldwide.
 http://www.hi5networks.com/

14.  SocioPath Launch Wraps Up at GDC Online
2010 (Oct 12, 2010)
 Presentation to social media game developers
and publishers
 SocioPath is the "Anti-Social Networking
Platform for Social Games"
 See 'Secrets Revealed: Exploring the Next
Generation Online Gaming Platform'

15.  Nobody knows the youth market better
 Connects with millions of young consumers
online through highly trafficked websites and
premium original web programming.
 Broadcasts Gossip Girl, Vampire Diaries,
Sisterhood of the Traveling Pants, and Private
 In June 2010 Alloy Digital Network had 16.9
million unique visitors
 http://www.alloydigital.com/
 http://www.alloytv.com/index.vm

16.  The world's largest online ad sales rep firm.
 We exclusively represent over 300 leading
web publishers and offer integrated media
and promotional programs to Fortune 500
brand advertisers
 GN Kids
Representing many of industry’s well known,
online brands for reaching boys and girls
ages 3-14, incld Disney Channel, Nick.com,
Cartoon Network and Yahoo! Kids

17.  Summer Recreation Drives Millions to Gaming
and Teens Sites (July 28, 2010)
 Social Networking Ranks as Fastest-Growing
Mobile Content Category (June 2, 2010)
 Internet Users Age 6-14 in Brazil Spend 60
Percent of their Online Time on Entertainment
and Communication Sites (June 30, 2010)
 92% of U.S. 2-year-olds have Online Record
(Oct 2010)

18. What are the
risks that all
social network
users face?
(and there are
many)

19.  Twitter Phishing Attack Spreading via Direct
Message (Feb 20, 2010)
 Facebook Accounts Hacked; 1.5 Million Login
IDs For Sale? (April 23, 2010)
 Google Asking Buzz Users to Confirm
Contacts (April 6, 2010)
 Foursquare's privacy loopholes (March 25,
2010)

20.  Koobface (Facebook anagram) is a worm
targeting Windows users of social networking
sites like Facebook, MySpace, and Twitter
 Koobface attempts to gather sensitive
information from the victims such as credit
card numbers
 Let’s watch ...
http://www.youtube.com/watch?v=q7xzsHLHSfc

22.  “Don't be surprised if a criminal compromises
your or one of your colleague's personal
social networking accounts to retrieve the
E-mail addresses of some of your friends,
and then uses that information to spoof an
E-mail to you or your colleague at work. ”
Steven R. Chabinsky
Deputy Assistant Director, Cyber Division
Federal Bureau of Investigation in speech March 23, 2010

23.  My pet peeve
 Do you post on Twitter or Facebook where
you are ... or plan to go
 Foursquare’s business model
 Facebook's "Places" Geo-tagging Service
raising serious privacy concerns; Could show
strangers where you are ... and your Kids
 Keep it quiet and post later or turn off
services like Facebook Places

24. What about the
separation of
workplace and
personal on-
line activities?

25.  Password Security – don't share between work
accounts and Social Media sites
 Web Publishing – if you blog, have both a
work blog and personal blog
 Computer Use – do you keep the churches
checkbook on your work machine, do you use
a work email to send out mass mailings for
"non-official" use
 Relationships with vendors – don't use for
personal gain

26.  Student-Teacher-Coaches Relations On-line
◦ Should you "friend" students on Facebook
◦ Use online classrooms on sites such as Blackboard
or forums within a school district’s website rather
than public SM sites
◦ Follow policy from Administration or School Board
◦ Create Friend Lists, then customize privacy levels
for different information and content you include
on your Profile. See Back to School: Tips for
Teachers on Facebook (Sept 2009)

27. How can you
help to protect
children and
young adults?

28.  Free ebook for Online Teens (Sept 2010)
 Own Your Space - Keep Yourself and Your
Stuff Safe Online is written for computer and
Internet savvy "tweens" and teens and their
parents or educators
 250 PAGES
 To download either the entire book or
individual chapters, go here:
http://goo.gl/hW5u

29. Chapter List for Own Your Space
Chapter 01 - Protect Your Turf Chapter 09 - Browsers Bite Back
Chapter 02 - Know Your Villains Chapter 10 - Private Blogs and Public
Spaces
Chapter 03 - Nasty Ware Chapter 11 - Going Social
Chapter 04 - Hackers and Crackers Chapter 12 - Friends, Creeps, and
Pirates
Chapter 05 - Taking SPAM Off the Chapter 13 - Any Port in a Storm
Menu
Chapter 06 - Cyberbullies Chapter 14 - Look Pa, No Strings
Chapter 07 - Phishing for Dollars Chapter 15 - Getting Help
Chapter 08 - Safe Cyber Shopping Chapter 16 - Tweaks

30.  8 tips for Explaining to Your Children How To
Protect Themselves on Internet (Aug 2010)
"you can’t protect them against all Internet
dangers, but you can certainly teach them
how to protect themselves."
 Beware These Social Networking Pitfalls For
Kids (Sept 2010)
"Quick: What's the legal age required for
someone to create a Facebook account?"

31.  8 tips for Explaining to Your Children How To
Protect Themselves on Internet (Aug 2010)
"you can’t protect them against all Internet
dangers, but you can certainly teach them
how to protect themselves."
 Beware These Social Networking Pitfalls For
Kids (Sept 2010)
"Quick: What's the legal age required for
someone to create a Facebook account?"
It's 13!

32.  Facebook Safety Center
 Sophos's recommendations for Facebook
settings
 Facebook Newbie | Good Practices
◦ Be careful of stuff sent to you, even by people you
respect (their Facebook account may have been
hacked)
◦ Limit or eliminate access to games and plugins
◦ Think before you click

33.  Phishing
◦ Tried and True – but new for them
 Used Console Sales
◦ Selling banned consoles is a popular on EBay
 'Free' Programs
◦ Asked to fill in a survey (handing over personal
information) in return for a non functional program.
 Big name, Big target
◦ When hot programs come out (Halo Reach)
scammers will be using it as bait
http://sunbeltblog.blogspot.com/2010/10/popular-
gaming-scams-you-should-warn.html

34.  "Stop Think Connect" - public education
campaign
 Campaign spearheaded by the National Cyber
Security Alliance, the Anti-Phishing Working
Group (APWG), countless government
agencies (including the Department of
Homeland Security), and companies such as
Microsoft, Google, PayPal and Facebook.
 Music video PSA (starring Jay Wise and local
Massachusetts school kids)

35.  SANS Internet Storm Center is focusing on ways
to Secure the Human
 Children, schools, and young friends (Week 2)
10 -Safe browsing for pre-teens
11 -Safe browsing for teens
12 -Social media usage
13 -Online bullying
14 -Securing a public computer
15 -What teachers need to know about students
16 -Securing a donated computer

36.  Co-workers (Week 4)
24 - Using work computers at home
25 - Using home computers for work
26 - Sharing office files
27 - Use of social media in the office
28 - Role of the employee
29 - Role of the office geek
30 - Role of the network team
31 - Tying it all together

37. What to do if someone cyberbullys your child:
◦ Act immediately by letting them know you can and
will help
◦ Acknowledge the pain. Affirm what happened isn’t
right and that they’re not at fault
◦ Tell your kids not to respond or retaliate, but save
any evidence for authorities
◦ Block anyone whose behavior is inappropriate or
threatening
◦ Report the problem. Consider reporting fellow
students to the school. Report bullying on a website
where the abuse occurred
Parents and Educators Cyberbullying
Survey - Executive Summary

38.  Develop and implement a formal policy for
the school
 Provide training on how to address
cyberbullying for faculty and staff
 Provide education for students and parents
on:
◦ What cyberbullying is and how it works
◦ How to help kids avoid cyberbullying
◦ What to do if a child is a cyberbully or is being
cyberbullied
Parents and Educators Cyberbullying
Survey - Executive Summary

39.  Va. may limit student-teacher contact on web
(Jan 2011)
 Virginia Board of Education votes in Feb 2001
to establish the state's policy for how
students and teachers can interact via text-
messaging, social networking, and online
gaming. In a nutshell: they can't.
 28 page proposal - Proposed Guidelines for
the Prevention of Sexual Misconduct & Abuse
in Virginia Public Schools

40.  Girl Posts Birthday Invitation on Facebook,
Gets 21000 RSVP’s (Sept 2010)
 Like any other tech savvy 14-year-old girl,
Rebecca J. decided that the best way to get
the word out about her 15th birthday party
was to put out an invite on Facebook
 Except, Rebecca didn’t just send out the
invitation to her friends, she accidentally sent
it to the entire Facebook community
 Within a short time, more than 21,000 people
RSVP’d to the event

41.  New “OMG Guy” Clickjacking Attack Spreads
on Facebook (Sept 2010)
 Facebook scam involves a status update
containing a link with the words: “OMG This
GUY Went A Little To Far WITH His Revenge
On His EX Girlfriend”
 When you click the link, you are taken to a
fake captcha mechanism that tricks you into
“liking” the content and spreading it on your
profile

42.  Sydney Dalton, Bieber Fever And The New
Cyber Bullying (Aug 2010)
 Teenage girl who had a crush on teen pop
sensation Justin Bieber
 Posted YouTube video she was "over" him
 Video went viral, Dalton became Public Enemy
#1 to the Bieber Army
 Criticism quickly turned to threats
 Long term, Dalton must deal with fact that
her name and reputation is attached to story

43.  Target to Sell Facebook Credits as Gift Cards
in Stores (Sept 2010)
 Facebook extends tentacles into the physical
world
 Facebook Credits gift cards are sold in Target
stores in $15, $25, and $50 denominations
 Cards allow purchase of virtual goods on
Facebook, including popular games such as
Farmville

44.  The Internet is fun but also dangerous
 People don’t know what they do and can
easily be duped
 The more cool stuff, the more risks
 Updates should be applied religiously.
 Browsing to a site (ANY site) can infect your
computer
Source: Safe Computing Tips For All

45.  You need to review and look at your various
social media account settings
 Be aware that what you post is there for
everyone to see
◦ bad folks to gather and sell
◦ Google to cache
◦ Library of Congress to archive (April 28, 2010)
 Adults need to help educate and raise
awareness for our youth
 If needed, just WALK AWAY from Social Media

46.  Get this presentation online:
◦ http://www.slideshare.net/vcv1/
 Reputation Defender Blog
◦ http://www.reputationdefender.com/blog/
 Krebs on Security
◦ http://krebsonsecurity.com/
 Ag IT eNews
◦ http://agsci.psu.edu/it/news/latest/RSS
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