During this QuickCast, analyst Jared Weiner discusses the emergence of virtualization in the embedded space.

1. Embedded Software & Tools Practice
Christopher Rommel – Vice President
Steve Balacco – Practice Director
Jared Weiner – Analyst
QUICKCAST
When Will Virtualization Reach
SEPTEMBER 2011 Tipping Point in Embedded?
And how can Embedded ISVs accelerate the timeline?
© 2011 VDC Research Webcast
Embedded Software & Tools
vdcresearch.com

2. Recording Available
A full audio recording is available for download at:
http://www.vdcresearch.com/market_research/embedded_software/freeresearch.aspx
© 2011 VDC Research Webcast
Embedded Software & Tools
vdcresearch.com

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© 2011 VDC Research Webcast
Embedded Software & Tools
vdcresearch.com

4. Our Core Coverage Areas
AutoID & Transaction Automation Embedded Hardware & Systems Mobile & Wireless
Industrial Automation & Control Embedded Software & Tools Emerging Technologies
© 2011 VDC Research Webcast
Embedded Software & Tools
vdcresearch.com

5. Ways to Work With Us
Our syndicated research is the basis for the many ways VDC can help you grow your business. We offer a wide variety of services designed to meet
specific tactical and strategic decision support needs. All of our services are built on a foundation of highly skilled professionals applying robust
methodologies to VDC’s large and continuously refreshed datasets.
© 2011 VDC Research Webcast
Embedded Software & Tools
vdcresearch.com

6. Today’s Speaker
Jared Weiner
Analyst, Embedded Software & Tools Practice
Jared supports all of the Embedded Software and Tools practice’s major research
programs and is a contributor on custom research and consulting engagements. His
work includes coverage of embedded operating systems, software development tools,
modeling and test tools, and more. He has additional research experience in education
and financial services. Jared received an MBA from Babson College in 2007, and
graduated from Bentley College in 2002 with a BS in Information Design and
Corporate Communication.
For complimentary insights and marketing data:
http://blog.vdcresearch.com/embedded_sw/
© 2011 VDC Research Webcast
Embedded Software & Tools
vdcresearch.com

7. Virtualization Emerging in Embedded
 Embedded systems developers face many constraints
o Challenging economic conditions
o Time-to-market pressures
o Cost-reduction requirements
 Demands on the capabilities of embedded devices continue to rise
o Mobility requirements
o Safety- and security-critical functionality
o Multicore processor technology
 Virtualization has emerged as an alternative to address many of these challenges
o Deployed in the enterprise/IT space for years, led by vendors such as Citrix Systems and VMware
o Advantages of virtualization for enterprise systems include:
• Overhead savings
• Flexibility
• Increased data storage capacity
 Different benefits apply in mobile and embedded systems
© 2011 VDC Research Webcast
Embedded Software & Tools
vdcresearch.com

8. Majority of Embedded Engineers Lack Significant Familiarity with Virtualization
 Leading embedded software vendors Respondents’ Familiarity with the
Concept of Virtualization
putting spotlight on virtualization (Percent of Respondents)
o Embedded hypervisors
o Microkernels and RTOSs with
10%
partitioning capabilities
29%
o Aggressive marketing
 Engineers still lack familiarity with concept
30%
o Only marginal improvement since 2008
o Tipping point on horizon?
31%
Extremely familiar Moderately familiar
Only slightly familiar Not at all familiar
© 2011 VDC Research Webcast
Embedded Software & Tools
vdcresearch.com

9. Time-to-market Pressures Promoting Virtualization Use
Primary Advantages from the Use of Virtualization in Mobile & Embedded Systems
(Percent of Respondents)
27%
Ability to easily port designs
to hardware platforms
23%
Secure partitioning of
guest operating systems
22%
Ability to easily run and
manage multiple OSs
17%
Ability to easily integrate new
applications onto existing platforms
17%
Enable safety-critical certification of
the underlying operating system
16%
Ability to partition or segment application
functionality over multiple processors
5%
Ability to consolidate discrete processors for
potential bill of material (BOM) cost savings
1%
Other
5%
None of the above
37%
Don't know
0% 5% 10% 15% 20% 25% 30% 35% 40%
Note: Percentages sum to over 100% due to multiple responses; Respondents could select up to three criteria.
© 2011 VDC Research Webcast
Embedded Software & Tools
vdcresearch.com

10. Education Critical to Adoption of Virtualization Solutions
 VDC expects leading vendors to continue to evangelize benefits
o Success stories
o Webinars
o White papers
 Professional services also critical to successful adoption of virtualization
o Consulting
o Engineer training
 Leading vendors (in alphabetical order)
o Enea
o Green Hills Software
o LynuxWorks
o OK Labs
o Real-Time Systems
o Red Bend Software
o SYSGO
o TenAsys
o Wind River
© 2011 VDC Research Webcast
Embedded Software & Tools
vdcresearch.com

11. Embedded Software & Tools Research Schedule
Embedded Software & Tools Market Intelligence Service
Track 1: Embedded Software Engineering Market Technologies & Statistics
o Embedded / Real-Time Operating Systems – Available Now
o Android & Linux in the Embedded Systems Market – Available Now
o Mobile Operating Systems – Available Now
o Virtualization for Mobile & Embedded Systems – Available Now
o Multicore Components & Tools – October
o Safety & Security – October
o Vertical Markets & Applications – November
o Embedded Systems Market Statistics – December
Track 2: Embedded System Engineering Survey Data
o Operating Systems – Available Now
o Development Tools – Available Now
o Vertical Markets – September
o Regional – September
o Processor Architecture – September
© 2011 VDC Research Webcast
Embedded Software & Tools
vdcresearch.com

12. Thank You for Attending this VDC Webcast
For more information please contact:
Christopher Rommel – Vice President
crommel@vdcresearch.com | 508.653.9000 x123
Stephen Balacco – Practice Director
sbalacco@vdcresearch.com | 508.653.9000 x124
Jared Weiner – Analyst
jweiner@vdcresearch.com | 508.653.9000 x143
Bob Perugini – Account Director
bperugini@vdcresearch.com | 508.653.9000 x144
For complimentary insights and marketing data:
http://blog.vdcresearch.com/embedded_sw/
© 2011 VDC Research Webcast
Embedded Software & Tools
vdcresearch.com