During this QuickCast, Eric Klein, Senior Analyst for the Mobile & Wireless Practice at VDC Research, discusses the current and future market opportunities for mobility oriented managed services solutions.

1. Mobile & Wireless Practice
David Krebs – Director
Eric Klein – Senior Analyst
Balca Korkut – Analyst
WEBCAST
X “as a service” – Now is Mobility’s Time
JUNE 2011
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

2. Recording Available
A full audio recording is available for download at:
http://vdcresearch.com/market_research/mobile_wireless/freeresearch.aspx
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

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© 2011 VDC Research Webcast
Mobile & Wireless
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© 2011 VDC Research Webcast
Mobile & Wireless
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© 2011 VDC Research Webcast
Mobile & Wireless
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6. Today’s Speaker
Eric Klein
Senior Analyst
Eric is a market research and consulting professional specializing in the design, analysis,
and delivery of project-based research. Over the past 15 years, Eric has worked with a
wide array of firms across a number of industries, leading quantitative and qualitative
research in areas such as innovation in enterprise software, supply chain risk
management, manufacturing operations / automation, and IT spending research. Eric has
worked in a variety of market research and management roles, providing market data and
competitive intelligence to Fortune 500 firms. His previous employers include: AMR
Research, The Yankee Group, and Affiliated Computer Services (ACS). Eric holds a
Bachelor of Science in Finance from Boston University.
For complimentary insights and marketing data:
http://blog.vdcresearch.com/mobile_and_wireless/
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

7. Today’s Topics
Is it Really Mobility’s Time?
A Discussion on the Market Oppportunity
for Mobile Managed Services
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com vdcresearch.com

8. Mobile Managed Services & Hosted Applications
Respondents Regions Annual Revenues IT Organization
Fielded in April 2011 North America (n=86) <$1B (n=100), Avg. $238M IT Leaders (n=38)
155 respondents Europe (n=69) >$1B (n=55), Avg. $6.9B IT Laggards (n=117)
Research Coverage Research Objectives Qualifications & Requirements
 Market estimates
 IT and LOB executives
 Forecasts, (manager level and above)
 Highlight Trends
 Competitive share  Involvement in the purchase /
 Discover End-User Perceptions
 End-user requirements approval process of enterprise
applications and services.
 Channel trends
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

9. X “as a service” – Now is Mobility’s Time
When we asked respondents a hypothetical question regarding being approved for an IT modernization
project, investing in enterprise mobility ranked first …
Strong Interest (Across All Industries, Moving up the Value Chain
Company Sizes) To Outsource a Broad Range  Integration (e.g. mobile platforms,
of Enterprise Mobility Solutions composite and mobile application
 57% of the respondents indicated they development) are areas where we see
were "very interested" in outsourcing significant activity across the mobile
components of their mobility solution(s) ecosystem.
 The managed mobility solution stack is
Key Trends: Bring Your Own Tech / Rising comprehensive, with core elements
Complexity extending far beyond device management,
 The continuing trend of employees telecom expense management and security
bringing their personal devices into the
workplace also impacting the pace of
adoption.
 The complexity of mobile solutions
increasing — sophisticated applications
continue to emerge that require integration
and vertical industry expertise.
 Our respondents stated that they lack
confidence in their IT organization’s mobile
skill set
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

10. Channel Will be Key – We See Strong Evidence That Mobility’s Time is Now
4% 2% 4% 4% 5%
6% 5%
2% 4% 4%
4% 3%
6% 8%
Not sure/Don’t know
26% 20%
30%
35% 37%
35%
Not interested
74% Somewhat interested
63% 65%
57%
52% Very interested
49% 51%
This is how we currently
13%
support/source our mobility solutions
6% 7% 4% 5% 7% 3%
North America Europe <$1B >$1B Leaders Laggards
Total GEO REVENUES IT ORG
Next generation enterprise mobility deployment models are migrating beyond hosted applications and
include a turnkey service delivery platform that combine all or multiple elements of solution design and
deployment/integration, device management and maintenance and application hosting which would be delivered
on a “pay as you go” basis. How interested would your organization be in this broader suite of mobility services?
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

11. Mobile Managed Service Offerings — Making Channel Complexity Transparent
Carriers
Mobile
Customers ISVs
Specialists
Systems
Integrators
The complex channel relationships and the number of vendors ―behind the scenes‖ must
be transparent to the customer — at the end of the day, the end-user experience is critical
for a sustained customer relationship …
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

12. The Desire to Outsource a Broad Range of Mobility Components is Significant
Please rate each of the categories below as to how compelling the ability to outsource that
specific element would be to your organization
Please rate each component on a 1-10 scale where 1=Not at all compelling, and 10=Extremely compelling.
7.4
7.4
7.4
7.4
7.3
7.3
7.3
7.3
Device Mgmt. Security Integration Mobile Wireless Applications Global Help Maintenance
Mgmt. Services Hardware Services Desk Services
 Provisioning  Remote  Custom  Device  Over-the-air  Application  24/7 phone  Break/fix
 Application lock/wipe integration procurement configuration maintenance support  General
monitoring  Password of pre-  Policy  Upgrades regardless technical
policy existing enforcement of location support
enforcement or new
applications
onto mobile
platforms
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

13. Thank You for Attending this VDC Webcast
For more information please contact:
David Krebs – Practice Director
davidk@vdcresearch.com | 508.653.9000 x136
Eric Klein – Senior Analyst
eklein@vdcresearch.com | 508.653.9000 x141
Balca Korkut – Analyst
bkorkut@vdcresearch.com | 508.653.9000 x134
Gerrell Smith – Account Director
gsmith@vdcresearch.com | 508.653.9000 x130
For complimentary insights and marketing data:
http://blog.vdcresearch.com/mobile_and_wireless/
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com