The document provides information about the Indian print media industry. It discusses that the industry is one of the largest in the world with a 20% global market share. It also notes that the industry grew by 8.3% from 2010 to 2011. The main revenue sources for newspapers and magazines are advertising and circulation. Advertising makes up a larger portion of revenue than circulation. The industry is dominated by newspapers, which make up around 95% of the market, with magazines accounting for the remaining 5%.

1. Project Presentation on
Print Media Industry
• Vinnakota Harish
• Pausali Chakraborthi
• Hymavathi Pavithra
• Thousif Mohammad

2. Indian Print Media Industry
• One of the largest in the world with 20 percent world market share.
• Over 77,600 newspapers – Highly fragmented
• Growing Industry
• Grew by 8.3 percent from INR 193 billion in 2010 to INR 209 billion
in 2011

3. Revenue Model
Newspapers Magazines
Advertisement Advertisement
Circulation Circulation

4. Revenue Model
Newspapers Magazines
Advertisement Advertisement
Circulation Circulation

5. Revenue Model
Newspapers Magazines
Advertisement Advertisement
Circulation Circulation

6. Advertising vs. Circulation Magazines vs. Newspapers
Advertisement-Circulation mix Newspapers-Magazines Contribution
60:40 in the year 2000 94:6 in the year 2011
65:35 in the year 2011 95:5 in the year 2015(estimated)

7. Advertising vs. Circulation Magazines vs. Newspapers
Advertisement-Circulation mix Newspapers-Magazines Contribution
60:40 in the year 2000 94:6 in the year 2011
65:35 in the year 2011 95:5 in the year 2015(estimated)

8. Advertising vs. Circulation Magazines vs. Newspapers
Advertisement-Circulation mix Newspapers-Magazines Contribution
60:40 in the year 2000 94:6 in the year 2011
65:35 in the year 2011 95:5 in the year 2015(estimated)

9. Top 10 Players
Newspapers
Hindi Newspapers
English Newspapers
Magazines
Hindi Magazines
English Magazines

10. Top 10 Players
Newspapers
Hindi Newspapers
English Newspapers
Magazines
Hindi Magazines
English Magazines

11. Top 10 Players
Newspapers
Hindi Newspapers
English Newspapers
Magazines
Hindi Magazines
English Magazines

12. Top 10 Players
Newspapers
Hindi Newspapers
English Newspapers
Magazines
Hindi Magazines
English Magazines

13. Top 10 Players
Newspapers
Hindi Newspapers
English Newspapers
Magazines
Hindi Magazines
English Magazines

14. Top 10 Players
Newspapers
Hindi Newspapers
English Newspapers
Magazines
Hindi Magazines
English Magazines

15. Top 10 Players
Newspapers
Hindi Newspapers
English Newspapers
Magazines
Hindi Magazines
English Magazines

16. Top 10 Players
Newspapers
Hindi Newspapers
English Newspapers
Magazines
Hindi Magazines
English Magazines

17. Competitive patterns -The brand wars of Times of India and The Hindu
The times of India
• Popularly known as “The Old Lady of Boribunder”
• Dominates northern and the southern regions of India
• Famous for its “page 3” culture
• Attacked the Hindu by its “wake up Chennai” TVCs.
The Hindu
• Popularly known as “the Mahavishnu of Mount Road”
• Stronghold – The southern region of India
• Leftist views
• Archaic usage of English
• Lashed back at The times of india with following ads in print media and bill boards.

19. e - commerce
Indiatimes shopping ( Bennet Coleman and Co. Ltd)

20. BagitToday (Living media group)
 fashion-wear, accessories, jewellery, lifestyle products, shoes, mobiles and electronic items
discounted prices
 first become members
 Membership : Free ; invitation only.
 Sales : limited time and typically last for 48–72 hours.
 discounts of 20%-80% of the original price
Shine ( HT media)
• unique job-matching technology along with career guidance, resume services and industry
information

21. Promotion Mix
Bennett, Coleman and Co. ltd
• Media and entertainment business – print, television, radio, music, out-of-home advertising, and the
Internet.
• Newspaper publishing is its largest business segment.
• business strengths strong brand equity of its key daily publications,
The Times of India and The Economic Times in English
Navbharat Times in Hindi, and Maharashtra Times in Marathi.
Magazines, Filmfare and Femina.
• Television presence – Zoom TV (general entertainment channel), Times Now (news channel), and ET Now
(business news channel).
• The Internet properties : Times Internet Ltd and Times Business Solutions Ltd.
• Effectivepricing strategy : TOI priced at Rs 1.50 daily (most papers sold at twice that) in 1992
Guerilla ambushes
– discount coupons for classifieds
– realigning space selling departments to sharply focus on advertiser interests
– "combo offers" both for advertisers and newspaper buyers
– product sampling
• Ad revenues more than 85 per cent
• High circulation and readership levels.

22. SWOT Analysis of Times Group alias
Bennett, Coleman and Co. Ltd.
Strengths Weaknesses
•Times of India- wide Circulation •Many perceive TOI as publishing
•Localized editions more entertainment content
•Daily supplementary section-
again city specific
•Ascent- for career related news
•Economic Times- Largest
circulated business daily
•Scope of expansion in southern •Tough competition from other
India dailies
•Huge growth potential in •TOI – The Hindu, Hindustan Times
regional markets •Economic Times –
Opportunities Threats

23. Instances of different marketing strategies adopted in
Indian Print Media
• Societal Marketing
http://www.youtube.com/watch?feature=f
vwp&v=RNmsdPeg-6Y&NR=1

24. Instances of different marketing strategies adopted in Indian
Print Media …contd.
• Relationship Marketing
– Marketing approach with a greater importance toward
keeping, growing and maintaining customers by satisfying their needs.
http://www.youtube.com/watch?v=CVjRU-p_mtc
• Comparative Marketing
– This kind of marketing specifically tells the customer why a
competitive product is inferior in quality compared to the marketed
product.
http://www.youtube.com/watch?v=aWdwlZ6StA0

25. Consumer Behavior
No impact by
digitization
Less Price sensitive Consumer Brand Loyal
Hard Copy is
preferred

26. New Products In The Industry
• In electronic print media-
– E-paper:
 Different from online news portals
 Gives the reader the conventional newspaper feel
• In conventional print media
– 3D printing
– QR Codes

27. Service Component
Circulation
Toll Free Customer
Tenders Classifieds Garage sale TV Schedule to remote
numbers service
areas

28. Pricing Strategies in Indian Print Media
• Linear modular pricing
• Line rate and Module Rate combination
• Optimization curve to generate module curves.
• Price War

29. PRODUCT LINE WIDTH
P
R
O
D
U
Newspapers
C
T
Magazines
L
I
N Books
E
L
E
N
G
T
H

30. PRODUCT LINE WIDTH
Times of India
P Newspapers Magazines Books
R
O
D
U
C
T
L
I
N
E
L
E
N
G
T
H

31. PRODUCT LINE DEPTH
Times of India
English Finance Hindi Marathi Gujarathi
Daily Daily Daily Daily Daily

32. PRODUCT LINE DEPTH
Times of India
Entertainment
Industry
Women's Magazine for
upwardly mobile
Automobile Architecture
Magazine Magazine Readers Magazine Magazine

33. PRODUCT LINE WIDTH
The Hindu
P Newspapers Magazines Books
R
O
D
U
C
T
L
I
N
E
L
E
N
G
T
H

34. PRODUCT LINE DEPTH
The Hindu
English Finance Features
Sports
Daily Daily Magazine

35. PRODUCT LINE WIDTH
Living Media Group
P Magazines Newspapers
R
O
D
U
C
T
L
I
N
E
L
E
N
G
T
H

36. Times of India
Relative Market Share Low
High
High
Top Gear
Market Growth rate
Times of India BBC Good Homes
Economic Times What to Wear
Filmfare Sandhya Times
Femina Kolkota Mirror
Navbahrat Times Ahmedabad Mirror
Maharashtra Times Pune Mirror
Mumbai Mirror Banglore Mirror
Low

37. Living Media Group
Relative Market Share Low
High
High
Gadgets & Gizmos
Market Growth rate
Mail Today
India Today Travel Plus
India Today Money Today
Business Today Men’s Health
Reader’s Digest Scientific American
Harvard Business Review
Low

38. Malayalam Manorama
Relative Market Share Low
High
High
Magic Pot
Market Growth rate
Tell Me Why
Malayalam Manorama
Vanitha Smart Life
The Week
MAN
Kalikudaka
Balarama Amarchitra Katha
Fast Track ( Malayalam ) Balarama Digest
Veed Bhasha Poshini
Manorama
Low Thozhilveedi

39. The Hindu
Relative Market Share Low
High
High
Market Growth rate
The Hindu
Frontiline
Business Line
Sportstar
Low

40. Distribution Channels Used in Industry
• Distribution process takes place on two phases -one for the
upcountry edition and other for the city called the mid night e
dition.
• The upcountry editions are first printed and distributed
• Concept is that the longest distance gets the first printed copy
and the nearest distance gets the last printed copies

41. Paper Boy
Depot Vendors
Paper Boy
Dealer
Depot Vendors Paper Boy
. Paper Boy
Depot
Times of . .
Dealer
India . .
Depot
. .
.
Depot
Dealer Paper Boy
Depot Vendors
Paper Boy

42. Product Life cycle of Print media industry
• As per PWC report in 2006, print media industry in India was expected to grow at 12.6%
CAGR by 2012.
• The Indian Print Media industry is estimated to have grown by 7.6% in 2008 and reaching
around INR 172.6 billion in size. The industry was projected to grow at a CAGR of 9% over the
next five years and reach around INR 266 billion in size by 2013.( As per KPMG report)
• Since 2008, over the next five years, the industry was projected to grow at a CAGR
(compound annual growth rate) of 12.5% to reach the size of Rs1052 billion by
2013, according to a FICCI & KPMG report on the sector release.
• While the newspaper industry was estimated at Rs 112 billion, the magazine segment was
valued at Rs 16 billion.The Indian Media and entertainment industry stood at Rs 584 billion in
2008, a growth of 12.4% over the previous year.

43. Print media Print media
industry in industry in the
India world

44. Drivers of Growth of Print media in India
• High literacy levels : improving literacy levels in the country
• Lower cover prices
• Higher ad spends : growth in advertisement revenues due to increased
advertising spends from emerging sectors such as Education, Organized
Retail and Telecom
• growth in sales volume, more launches in the niche segment, like
newspaper supplements and specialty magazines
• FDI – The government allowed 26% FDI in news and current affairs section
in 2002. In non news segments, 100% FDI is allowed. Since this regulation
many foreign investors have invested in the newspapers has can be seen in
the next slide

45. Domestic Company Investor
Jagran Prakashan Independent News& Media
HT Media Public (IPO)
Jagran Prakashan Public (IPO)
Deccan Chronicle Public (IPO)
HT Media Henderson Henderson
Dainik Bhaskar Warburg Pincus
Amar Ujala DE Shaw
Ushodaya Enterprises Blackstone
Source: Ficci PWC, companies

46. Thank You