Everybody wants talent. good talent. How do you start from scratch ? What are the basics you need ? this presentation provides you with a top level view of how you could go about your talent hunt

1. Going to Market for Talent A brief overview

2. Simply Put MARKETING Brand level perceptions through market facing properties Focus on candidate segments of choice Clarity of who we look for Make us special SALES (Recruiting)

3. Recruitment Marketing: Going about it Internal Facing External Facing Cost, Time and Quality play an important role in decisions made for each of these

5. Talent in general Desperately seeking a job Somewhat interested, idly looking Employees happy where they are, not looking

6. Available Talent NOT SEEKING IDLY SEEKING DESPERATELY SEEKING MOST ACCEPTABLE SOMEWHAT DESIRABLE BARELY ACCEPTABLE

7. Reach by channel NOT SEEKING IDLY SEEKING DESPERATELY SEEKING Job Sites

8. Reach by channel NOT SEEKING IDLY SEEKING DESPERATELY SEEKING News paper ads Job Sites

9. Reach by channel NOT SEEKING IDLY SEEKING DESPERATELY SEEKING Job Sites News paper ads Career Site

10. Reach by channel NOT SEEKING IDLY SEEKING DESPERATELY SEEKING Head Hunt- ing Job Sites News paper ads Career Site

11. Reach by channel NOT SEEKING IDLY SEEKING DESPERATELY SEEKING $$ $$$$ $ $$$$$ Head Hunt- ing Career Site Job Sites News paper ads

12. This means

14. Your Recruitment Infrastructure

15. Sourcing Tough to get Not so Tough to get MARKETING

16. MARKETING

18. IS

19. How it works Marketing