DesignBay.com is a crowdsourcing marketplace for graphic design and creative services that offers white label solutions to marketers.

1. DesignBay White Label Outsourcing
Apr 2009

2. DesignBay White Labelling allows business partners to
outsource design work and boost revenue by up to $1M
Overview of DesignBay.com Partner Programs
1 White Label Program
• Leverage the DesignBay network as your
virtual design team and creative engine
Businesses /
Partners
Community of • Earning potential: $10k to $1M+
Designers
Focus of this document
• Crowdsourcing marketplace for creative
services, graphic design, logo design and web
design
• Size: Over 800 designers and studios from 2 Referral Program
around the world, top 100 web start‐ups in
Australia • Refer customers to DesignBay’s site and
• Growth: Quadrupling sales each quarter earn 40% profit share commission
• Services: DesignBay offers graphic design and • Earning potential: $10k to $200k
creative services to small business, printing,
marketing, web design, advertising firms

3. The White Label Program can make you significantly
more margin per customer – you sell it, we design it
White Label Program Earning potential $10k to $1M
Your Clients Your Business
Offer your current services DesignBay
is your
virtual
design team
How it
works Offer design services
1. You offer & then sell 2. You get the designs 3. You advise
graphic design services to a created through clients on choice
client DesignBay.com and direction
• Generate significantly more You need a way to sell design
margin per customer services to clients. Examples:
• Focus on advising clients and • Up‐selling client at point of
finding new clients purchase on your website
• Offer new services to your • A salesperson who is in a
Benefits clients (and appear bigger Requires
position to sell to clients
than you are) or reduce your
cost base You also need a way to post
• Increase the capacity of your briefs on DesignBay and manage
business the process

4. Partners can use DesignBay to begin selling a range of
design services including web design to its clients
DesignBay Services
Logo design Website design Flyer design Icon design
Brand identity PSD website design Brochure design Illustration
Business card design Website ad design Poster design Vector design
Stationery design Website banner design Greeting card design
Letterhead design Website button design Catalogue design
Compliment slip design Website menu design T‐shirt design
White Label Program
Sell these services to your clients and
make more money / client

5. How it works – White Label Program
Step 1 – you sell a design service as your own
You launch, then You show the
You select and
You sell design services to your manage a white designs to the
download the
client and collect requirements label project customer as your
finished design
through DesignBay own
• You sell designs services (such as logo design, website design or flyer design) to your customers and take full
payment up‐front
• You provide client with direction and advice
• You collect the customer’s requirements around what they want (DesignBay can provide a set of questions
which you can use to collect information)
Sell through your website Sell design services through
your shopfront, sales or Potential referral points
consulting staff • Initial sales meetings
• Business / marketing advice
givers
• Point of purchase on your
website
• Points of purchase for new
businesses (e.g. New
Salesperson / Client
websites, business card
Consultant /
Adviser printing)

6. How it works – White Label Program
Step 2 – you run a project through DesignBay
You launch, then You show the
You select and
You sell design services to your manage a white designs to the
download the
client and collect requirements label project customer as your
finished design
through DesignBay own
• You post a project on DesignBay
• You receive scores of custom designs and ideas from designers around the world
• You provide initial feedback and direction to designers
Post customer requirements Customer Account Screen Download Design Screen
at DesignBay.com

7. How it works – White Label Program
Step 3 – show the designs to your customer
You launch, then You show the
You select and
You sell design services to your manage a white designs to the
download the
client and collect requirements label project customer as your
finished design
through DesignBay own
• You receive the designs in email format without any DesignBay branding or reference
• We watermark the designs with your chosen business name or provide watermark free designs (as opposed to
‘DesignBay.com’ watermarked designs)
• You show these designs to your customer and help them choose the design they want
• If the customer requires changes, you return to DesignBay and request these changes from the designer(s)
Email showing customers designs White Label design watermark options
Your watermark No watermark

8. How it works – White Label Program
Step 4 – download files and deliver to customer
You launch, then You show the
You select and
You sell design services to your manage a white designs to the
download the
client and collect requirements label project customer as your
finished design
through DesignBay own
• Use DesignBay to choose the final design
• We ensure the files are of the correct format
• You download the files and either provide these to your customer or use them within a product (such as a
website package) that you are delivering for your customer
Download design page File types available
Logo / Business cards
• AI / EPS, JPG
Web designs
• PSD / AI / JPG
Flyer / Brochure / Poster / Other graphic designs
• PDF/PSD/InDesign/MS Publisher

9. Earnings Potential – White Label Program
White Labelling lets you sell design services with a healthy
margin & leverage DesignBay as your virtual creative team
Benefits of White Labelling
For businesses offering design / creative For those already offering
services for the 1st time design/creative services
Add New Revenue Stream Increase your capacity
• Begin selling design/creative services that you did • Take on more clients and make more sales by
not before without employing in‐house designers leveraging the unlimited capacity and creativity
• Make an attractive margin on each sale you make pool at DesignBay
Your mark-up / sale
Deliver a better product
$200 $250 $500 $1000 • Get 100s of ideas and designs from a diverse
1 $10k $13k $26k $52k designers around the world
• Literally, search the world for the best idea
Sales / Week
2 $20k $26k $52k $100k
5 $50k $65k $130k $260k Minimise costs
10 $100k $130k $0.5M $0.5M • Access freelance, offshore, work‐from‐home and
student designers
20 $200k $260k $0.5M $1M • Use DesignBay only when you need to