You and your team work hard on your sales kickoff trainings, but at the end of it, will your salespeople remember the valuable training and positioning they got? This webinar will show you how to supercharge your sales kickoff training effectiveness, from pre-event prep tips, to how to maximize post-event follow-up and reinforcement.

1. Brian Fravel
VP, Marketing
@veeloinc
@fravelb

2. Agenda
• Learning and the brain
• Kick-off best practices
• After the kick-off

3. Learning Basics
Catch, Code and Remember
Attention Encoding Storage
Builds up with
studying and use
Retrieval
How easy it comes
to mind
Memory Strength

4. Humans Learn Best By
Practice Repetition Reinforcement

5. Event Training Alone Doesn’t Work
Skill
Level
Time
Motivation!
Event

6. What Does Work:
Short, just-in-time, in-demand, in-context
Skill
Level
Time
Event

7. Implications For Your Kick-off
• You need a holistic plan
– Ideally a year long plan
• Learning starts before the event
• You aren’t done after the event
• Do you have the tools and processes to
execute on learning post event?

8. Best Practices

9. Best Practice #1
Shorter is Better
“I have only made this letter
longer because I have not had the
time to make it shorter.“
– Blaise Pascal

10. Best Practice #2
Make it Fun
The instructional part!!!
Of course the party will be fun ….

11. Best Practice #3
Interactivity
• People forget 90% of
what they've learned
within a week
• Interactive exercises
that engage different
senses boost memory

12. Best Practice #4
Focus
• Don’t try to do deep
dives on every
single product /
business unit
• Stick to the major
strategies / themes
for the year

13. Best Practice #5
Editorial Review
• Consistency
• Brevity
• Focused
• Interactivity

14. Best Practice #6
Post Event Plan
Event
Retention

15. AFTER THE KICK-OFF

16. Reinforce Desired Sales Behavior
• Short and easy to digest
Relevant to sales activity
• In-context. Apply and perform
Boosts retention immensely
• Memory retrieval practice
Strengthen memory with practice and
self-checks: Knowledge checks,
refreshers, flashcards, light games and
more

17. • 20-50% improvement in sales
competency and confidence
• 25% + improvement in sales
productivity and effectiveness
• Award winning product design
• Integrates with your existing
workflow and technology
About Veelo™

18. Thank You!
www.veeloinc.com
@veeloinc @fravelb