Online Media strategy used targeting Consumer and Ad Partners.

1. Online MarketingOnline Marketing
Strategies ForStrategies For
Healthcare CompaniesHealthcare Companies
Presented by:Presented by:
Veena AlmadVeena Almad

2. “A fit, healthy body-
that is the best
fashion statement”
-Jess C. Scott
Author, “The Other Side Of Life”

3. Content
 Objectives of the Campaign
 Target Audience (Customers)
 Steps for Brand Building
 Online Marketing Strategies
 Social Media Platform

4. Objectives of
the campaign

5. Objectives of the Campaign
 Brand awareness
 Increase traffic on the website
 Increase email subscriptions
 Increase conversation/interaction with customers
online

6. How to
achieve the
objectives?

7. How to achieve the objectives?
 Position your brand
 Focus on the type of sponsors/partners you want
 Find the Unique Selling Point of your brand
 Promote your physicians/doctors who suggest and
share information

8. Listen

9. Listen to YOUR Business Partners
 What do they want? Brand awareness, brand
recognition, promotions and brand relationship
 Ask for feedback: What do they think about your
site? Do a quick survey or analyze your brand
reports.

10. Who is the
target
audience?

11. Target Audience (Customers)
 Age: 15 & above
 Location: United States
 Interest: To learn about illness, treatment, medicine,
and advice/suggestions from doctors.

12. Steps for
Brand Building

14. Steps for Brand Building
Brand Awareness
Build Relationship
Maintain the Costumer/Client Relationship
(Sharing information)

15. What are the
marketing
strategies?

16. Online Marketing Strategies
 SEM
 Email marketing
 Display Media
 Website

17. Social MediaSocial Media
PlatformPlatform

18. Social Media Platform
 Facebook
 Twitter
 Digg
 LinkedIn
 Blogs
 StumbleUpon

19. “Respect your
body. Eat well.
Dance forever.”
- Tom Treusdell
Director, Product Marketing, Siemens Healthcare1993-2007

20. Thank you!Thank you!