Marketing takes time, money, and lots of preparation. Don't put your success at risk. As small businesses owners, entrepreneurs or dream-chasers, your marketing plan is your roadmap to success and achieving all your goals

1. Bi -Weekly Webinar Series
VEGAN MARKETING
Presenter: Stephanie Redcross
WEBINAR: DEVELOPING YOUR 2012
MARKETING PLAN
http://www.facebook.com/StephanieCanHelp

2. LOGISTICS
Webinar Wednesday
1. Link To Presentation/Video Recording will be sent
24 hours after webinar
2. Post Questions During Presentation
3. Post Webinar Survey
4. Let’s Have Some Fun!!!

3. WHY DO YOU NEED A PLAN
Webinar Wednesday
Measure Success
Communication With
Budgeting Avoid Mistakes
Your Team
Plan For Growth

4. WHAT’S INCLUDED IN A
MARKETING PLAN Webinar Wednesday
Market
Background About The Company External View
Research
Marketing
Marketing Goals Overall Objective Tools and Approach
Tactics
Products/
Benefits Budget Money and Resources
Services
Activities/
Audience Who To Reach Execution Plan
Timeline
Marketing
Tagline, Personas Results Tracking Reporting
Message

5. GETTING STARTED
Webinar Wednesday
3, 6 or 12
Month Plan
Execution How will
Must Include Actual Date
Plan you measure
A Metric
success

6. EXAMPLE OF A ONE PAGE PLAN
Webinar Wednesday

7. SETTING GOALS
Webinar Wednesday
1. Brainstorm A Huge List Of Goals Revenue
2. Prioritize And Select 3 to 5 Goals
Community
Impact
3. Validate That They Are Realistic
Influence/ Reach
4. Assign A Metrics
5. Identify Expected Results Market Share

8. THE CALENDAR
Webinar Wednesday

9. IDENTIFY MISSING PIECES
Webinar Wednesday
Market
Background Research
Marketing
Marketing Goals Tactics
Products/
Budget
Services
Activities/
Audience Timeline
Marketing
Results Tracking
Message

10. THANKS, BUT HOW CAN I GET
MORE HELP? #
VM Webinar Series
http://anymeeting.com/veganmainstream
Introductory Meeting With Stephanie
http://www.tungle.me/veganmainstream
Connect With US
http://www.facebook.com/stephaniecanhelp
http://www.facebook.com/veganmainstream
http://www.twitter.com/veganmainstream

11. Q&A
Bi -Weekly Webinar Series
Presenter: Stephanie Redcross
Need More Help? Set Up A
Meeting With Stephanie
http://www.tungle.me/
veganmainstream
http://www.facebook.com/StephanieCanHelp