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Bi -Weekly Webinar Series




Presenter: Stephanie Redcross




                   Webinar:
           The Vegan Side Of Facebook


               http://www.facebook.com/StephanieCanHelp
LOGISTICS
                                       Webinar Wednesday




1.Link To Presentation/Video Recording
  will be available 24 hours after webinar

2.Post Questions During Presentation

3.Post Webinar, Please Provide Feedback

4.Let’s Have Some Fun!!!
What Is Engagement
                                                                                   Webinar Wednesday



                                                 Key Metric In Engagement
The World Is Bigger
                                                   “Talking About This”
   Than “Like”
                                               The number of unique people who have created a
                                                     story about your Page from [one week].
                                                                 These stories include
                                                                  - liking your Page,
                                                            -posting to your Page's wall,
                                                - liking, commenting on or sharing one of your
                                                                      Page's Posts -
                                                        answering a Question you posted
                                                          - RVSPing to on of your events
                                                               - mentioning your Page,
                                                              - phototagging your Page,
                                                           - checking in at your Place or
     Photo Courtesy: Indigo Media Consulting
                                                            - recommending your Place.
THE ANALYSIS
                                           Webinar Wednesday

- Reviewed 125 Facebook Pages That Post Vegan
                Related Topics
     - Pages Must Have At Least 500 Likes
       - Compared The Engagement Rate


                                    Talking About
                                    This/ Likes =
                                     Engagement
                                         Rate
RESULTS RANDOM SAMPLE
                                                                      Webinar Wednesday
    According to Social Media Examiner, healthy Facebook pages have
            engagement levels between one and five percent.


                                                       Engagement




n
n




             Likes
KEY LEARNINGS
                                    Webinar Wednesday




    •     Photos Get The Most
                Comments
    •    Video Receive The Most
                 Shares
    •   Links Are The Least Liked
n        Post, however, the most
n
          common item posted
    •   Average Engagement Rate:
                  24.6%
EVOLVE CAMPAIGN
                        Webinar Wednesday


  #1 Engagement Rate
                        Photos
                       With Most
                         Post

                       Diversity
                          Of
                       Content
AWESOME COVER PAGE
                        Webinar Wednesday




                     Products
                      Clearly
                     Displayed

                     Reason To
                       Buy

                     Engaging
                      Image
OTHER WAYS TO ENGAGE
                                   Webinar Wednesday



  Everything Doesn’t Have To Say
        Vegan Vegan Vegan
ACTIVIST APPROACH
                        Webinar Wednesday




            Drive Action and
              Involvement
ROTATE COVER IMAGES
                        Webinar Wednesday




              Ready For Change
VEGAN PAGE ANALYSIS
                            Webinar Wednesday


Launching Monday, July 23
THANKS, BUT HOW CAN I
      GET MORE HELP?
       Join Us For An Online Class




http://www.learnitlive.com/veganmainstream
Bi -Weekly Webinar Series




Need More Help? Set Up A
Meeting With Me

https://tungle.me/
veganmainstream
                                       Presenter: Stephanie Redcross




       http://www.facebook.com/StephanieCanHelp

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Webinar Wednesday: The Vegan Side Of Facebook

  • 1. Bi -Weekly Webinar Series Presenter: Stephanie Redcross Webinar: The Vegan Side Of Facebook http://www.facebook.com/StephanieCanHelp
  • 2. LOGISTICS Webinar Wednesday 1.Link To Presentation/Video Recording will be available 24 hours after webinar 2.Post Questions During Presentation 3.Post Webinar, Please Provide Feedback 4.Let’s Have Some Fun!!!
  • 3. What Is Engagement Webinar Wednesday Key Metric In Engagement The World Is Bigger “Talking About This” Than “Like” The number of unique people who have created a story about your Page from [one week]. These stories include - liking your Page, -posting to your Page's wall, - liking, commenting on or sharing one of your Page's Posts - answering a Question you posted - RVSPing to on of your events - mentioning your Page, - phototagging your Page, - checking in at your Place or Photo Courtesy: Indigo Media Consulting - recommending your Place.
  • 4. THE ANALYSIS Webinar Wednesday - Reviewed 125 Facebook Pages That Post Vegan Related Topics - Pages Must Have At Least 500 Likes - Compared The Engagement Rate Talking About This/ Likes = Engagement Rate
  • 5. RESULTS RANDOM SAMPLE Webinar Wednesday According to Social Media Examiner, healthy Facebook pages have engagement levels between one and five percent. Engagement n n Likes
  • 6. KEY LEARNINGS Webinar Wednesday • Photos Get The Most Comments • Video Receive The Most Shares • Links Are The Least Liked n Post, however, the most n common item posted • Average Engagement Rate: 24.6%
  • 7. EVOLVE CAMPAIGN Webinar Wednesday #1 Engagement Rate Photos With Most Post Diversity Of Content
  • 8. AWESOME COVER PAGE Webinar Wednesday Products Clearly Displayed Reason To Buy Engaging Image
  • 9. OTHER WAYS TO ENGAGE Webinar Wednesday Everything Doesn’t Have To Say Vegan Vegan Vegan
  • 10. ACTIVIST APPROACH Webinar Wednesday Drive Action and Involvement
  • 11. ROTATE COVER IMAGES Webinar Wednesday Ready For Change
  • 12. VEGAN PAGE ANALYSIS Webinar Wednesday Launching Monday, July 23
  • 13. THANKS, BUT HOW CAN I GET MORE HELP? Join Us For An Online Class http://www.learnitlive.com/veganmainstream
  • 14. Bi -Weekly Webinar Series Need More Help? Set Up A Meeting With Me https://tungle.me/ veganmainstream Presenter: Stephanie Redcross http://www.facebook.com/StephanieCanHelp