Ayrshire Get Trading Online Slides

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CONFIDENTIAL & PROPRIETARY 2009

Contents

• Who are PayPal, Venda and Webjam?
• Why is 2009 the right time to get trading online?
• What to consider with online payments
• Setting up your online store
• Building your social network
• Questions and answers


Who are PayPal?

Founded in December 1998, PayPal is a leading global online payment company

» Over 184 million registered accounts globally
including more than 20 million in the UK

» Available in 190 markets and supports
payments in 19 currencies

» Most visited Financial Services destination in the
UK – “Almost 5 times more unique users
compared to the next online payment provider” †

» More than one in two UK Online Shoppers are a PayPal Customer *
» 35% of UK online shoppers say they prefer to use PayPal online **

† Source: Alex Burmaster, European Internet Analyst, Nielsen Online, Feb 2008
* Source: Jupiter research, PayPal UK ** Source: Forrester‟s Online Media, Marketing, and Retail Study Q3 2006 Survey


Who are Venda?

Global leaders in on-demand eCommerce


Who are Webjam?

Awards

 London based, with 18 staff (10 different nationalities)

 Offering a solution to build your own website with unique
social media functionality

 growing roster of clients (i.e. Random House (Publishing) to
JWT (Advertising Agency)

 Beta in March 2007, full launch in January 2008 Media

 2009 Tech Media Invest Top 100 company


Why 2009 is the right time to get transactional online….

• The UK is the largest online market in Europe worth £36 billion in 2008.

• Online sales in the UK rose 15.7% in July compared to June and 16.7%
compared to July 2008 – up to £4.2bn in the month.

• Online shoppers are less sensitive to adverse economic conditions than the
average European consumer

• The multi-channel customers research as well as buy online

• Retailers in the UK are waking up to the fact that the web channel is their
biggest opportunity

Sources
IMRG Capgemini e-Retail Sales Index, Forrester


Why 2009 is the right time to get transactional online….

• The strength of the Euro means that Europe is a great opportunity for UK
businesses

• Total European market expected to reach €128 billion in 2009

• Key markets for UK retailers are ROI, Germany, France, Spain and the
Netherlands

• In 2008, 37% of European adults regularly shopped online

• Europeans will spend an average online of €942 per person in 2009

Source: Forrester


The future of online….

• Nearly 9 million* adults already shop online at least once a week

• Shoppers are expected to spend at least one in every 14 pounds online by 2012

• UK online retail spend forecast to grow by as much as £12.3 billion to £21.3 billion
by the end of 2011

• Non-store (catalogue and online) sales will increase by as much as 49 per cent
• The biggest driver behind „catalogue and online‟ sales success will be online,
with sales forecast to increase by up to 137 per cent

Source: PayPal UK Online Retail Report, conducted
by Experian 2009


The influence of the web is increasing

Channel-interaction % of shoppers new to a
company
38%
% of offline sales influenced by 22%
Store web
% of site visitors interested in
23%
offline info
% of orders placed online and
picked up in-store
30%

Online Catalogue % of orders placed through
catalogue quick-shop option
12%

• Consumer spending might not be increasing but the channels where they
choose to spend are changing
– Online is a key component within the purchase decision

Source: Shop.org


The multichannel customer is of more value to you

1.6
1.4
1.2
1
0.8
1.4
0.6
1
0.4
0.6
0.2
0
Offline customer Online customer Multi-channel

• As online techniques get more sophisticated online customer value increasing

• Share of multi-channel customers wallet 1.4x higher than nearest single
channel customer

Source: Analysis of loyalty card data for grocery & luxury high-end retailer 2009
CONFIDENTIAL & PROPRIETARY
10

Consumer online payment preferences are changing

•Continued growth in the shares of payments
made through PayPal and by debit card

•Correspondingly, the share of payments made
by credit card has been falling

•PayPal‟s estimated share of consumer internet
payments rose to 21% in 2007 (from 16% in
2006)

Source: Payments Council: UK Payments Markets 2008 Report


PayPal Offers a Range of Payment Solutions
Website Express Website Virtual Terminal Email/Send
Payments Checkout Payments Pro Money
Standard

• PP button on
payments page • PP button on
checkout page • Express
• Hosted by PP
• Hosted by PP Checkout plus
• HTML setup Direct CC &
• API setup Virtual Term. • Take payment
• No PP acct by phone, fax,
• Auto fill buyer • Send/Request
necessary • Hosted by and email
information money by
merchant
• No integration email
• No PP acct • API setup necessary • PP Acct
necessary
• More control • For businesses Required
with no website • Aimed at
novices

 No set up costs, gateway fees, hidden fees, or cancellation charges.
 You Maintain Control of the checkout and your customers from start to finish


PayPal provides multiple funding sources


PayPal Express Checkout increases conversion
Traditional Checkout – 8 Steps, 4 to 8 minutes to complete 51% Conversion *

PayPal Express Checkout – As little as 3 clicks 72% Conversion **

PayPal Express Checkout has a cart conversion rate of 72%,
compared with an industry average of 51%

* 2007 MarketLive study – The MarketLive Performance Index: Key Benchmarks and the Tactics that Drive Results
** Based on survey of ~1m PayPal transactions among top 100 UK and US online merchants using Express Checkout


The one-stop-shop
» Website Payments Pro provides all the benefits of a merchant account and gateway in one
solution plus PayPal Express Checkout.

» Website Payments Pro allows you to accept PayPal and card payments directly on your website,
through Express Checkout or card payments by phone, fax and mail using the included Virtual
Terminal package.

Website Payments Pro Payment Flow Virtual Terminal Payment Flow

Customer Merchant Payment steps with Virtual Terminal

1. Customer orders by phone, fax or post with debit or credit card.

2. You enter order into Virtual Terminal.

3. PayPal processes the transaction and you get paid.


PayPal preference is strong amongst online shoppers

Preference for PayPal amongst
Number of PayPal Accounts
internet shoppers

Europe (inc. UK) 35 Million 23% preference *

United Kingdom 20 Million 35% preference **

All 190 Countries Over 140 Million

* Forrester Research, Q3 2006 Online Retail Survey
** Forrester Research, April 2007, UK Merchants Should Consider Accepting PayPal


PayPal users are loyal users

PayPal users are loyal and high spending Verbatim user responses to “Why Use PayPal”?
users, spending on average 35% more per “Because PayPal is the only payment method I
month online than non-PayPal users trust online”

“I only use PayPal for online payments”

“I love PayPal. I know I am buying in a very
safe and secure way and only buy on the
internet if PayPal is offered, it is the greatest.
Safe way to
purchase online I have never had any problems with my
account and recommend it to every one I
Easy way to
purchase online
know. Well done”
Continue to use “I like to use PayPal because I know if there is
PayPal
a problem they are very helpful”
Best way to make
purchase online

Recommend
PayPal

Source: Quarterly PayPal Customer Relationship Assessment. Sample size 1,691. Most questions are
asked on a 5-point rating scale (such as
Excellent, Very Good, Good, Fair, Poor). The percent of customers giving Excellent and Very Good ratings
is shown. This is referred to as „Top-2 box‟.


PayPal Express Checkout increases conversion

Only 51% of online shoppers make it
past the website payment process. The rest just give up.*
PayPal Express Checkout moves buyers through your checkout more quickly,
reducing cart abandonment and increasing sales conversion.

* 2007 MarketLive study – The MarketLive Performance Index: Key Benchmarks and the Tactics That Drive Results


Build
An online Store


Social Media becoming a significant traffic source

• Within a couple of weeks of setting up a simple Twitter account and starting to
post on relevant Facebook groups around 10% of the traffic coming to this
small store is from those sources


Webjam helps you to connect with your
customers by providing you with an easy way
to build you own web site, add an online shop
and include social media features.


The benefits of Social Media

900 marketers where asked
for the benefits of social Generated exposure for my business
Increased my traffic/subscribers/opt-in list
media Resulted in new business partnerships
Helped us rise in the search rankings
Generated qualified leads
Reduced my overall marketing expenses
Helped me close business

And what social media tools
they use most often

http://www.whitepapersource.com/socialmediamarketing


What can you do with Webjam

Create your With built-in Enabling you
Own website Social Media features to make money

Easy , drag and drop Blend of publishing, blogging Full integration with
Interface to create and social networking Venda e-commerce
your own website tools and Paypal

Wide variety of Ability to foster your own Incremental subscription
Design templates Community and ad revenues

Premium version Unique search, ranking and Easy integration with other
to remove ads and reputation allowing discovery and advertising or affiliation
maximise branding ad serving platforms


Create your own website

http://www.webjam.com/steves_clothing/home


Built-in social media
features
6

Social Media Features
1 Invite members 1

4
2 Your own blog

3 Subscribe to your own newsletter 3

4 Twitter feed

5 Photo or video link 2

6 LINK TO VENDA SHOP
5

http://www.webjam.com/steves_clothing/shop


Enabling you to make money

4

2

1 3

Online shop - Features
1 Product listing 3 Promotion

2 Terms and Conditions 4 Shopping cart


Online shop – Build your community

Community Features
3
1 Members/Customers list
1
2 Members - chat
2
3 Facebook integration

4 Advertising

4


Your benefits

 Get started today, with no upfront investment. Build your website,
add your online shop, add social media functionality

 Upgrade to premium to maximise your branding opportunity (own
domain name mapping, remove adverts)

 Grow your customer base by using the social media tools
provided (member invites, blogging, facebook, newsletter)

 Start generating revenue through online shop

 Widening your geographic reach and differentiating you from your
(local) competitors


4 Social Media tips for small businesses

 Create your own blog or social hub - Give your customers a
reason to visit your website. Why push your consumers to connect
with you on other sites?

 Local Social Network sites – Directory networks allow you to
create listings with all the necessary information for a consumer to
find you, while other customers can review and comment on your
business.

 Use Twitter – Connect with your consumers in real-time via the
web, desktop applications, and even mobile. This will lead to a
stronger following and increased word of mouth marketing

 Custom wiki - Use your customers to give information to other
consumers. Create a wiki for your FAQ or Customer Service
knowledge base.


Appendices

More Details On:

Fast Launch for all sizes of business – site examples
The Best Practice from the Large Retailers, on a small business budget
Everything you need to set up and run your online store
Ease of Use – No Technical Skills Required
Market Leading Support Tools
Store owner feedback


Fast launch for all sizes of business………

Small
Business

Baby Oomph
Baby clothes, toys, accessories.
www.babyoomph.co.uk
2 employees – no technical skills


Small
Business

Romani Jewellery
Handmade Jewellery, previously sold at craft fairs
www.romanijewellery.com
1 employee – no technical skills



Small
Business

Fifteen (Jamie Oliver‟s Restaurant Chain)
Charitable foundation selling Fifteen merchandise
www.fifteenshop.net
No technical skills, no previous trading experience.



Medium
Business

My Ideal Buy
Online sales site for leading logistics firm
www.myidealbuy.com
Site live in a week, limited technical skills



Medium
Business

Dyson 24-7
Suppliers of genuine Dyson spares
Site built and operational within 3 days with over 3,000 parts
www.dyson24-7.co.uk



Large
Business

Climate Justice (Global Humanitarian Fund)
Site built by digital agency on customised template in 3 weeks
Orders in first 24hrs from UK, Brazil, Denmark, Dubai, etc
Target to raise £1m in 6 months
http://tck.shop.venda.com



Large
Business

Universal Music
Micro-sites for some of their artists
Customised design template by their agency
Hundreds of orders in the first few days
Katherine Jenkins Online


The best experience from the large platform…on a small budget

• Setup and trade within minutes
• Instant credibility for businesses - the sites look professional,
have a great user experience and are very fast.
• Full PayPal Integration – deep integration includes functions like
refunds, branding and fraud tools that save administration time
• No technical skill required to setup or run shop
• All the functions you need to run a successful online shop
• £49.99 inc VAT per month - no hidden charges and no long term
contract, just month to month


Everything you need to run your online shop……

• Automatic domain (website name) setup 2 domains included
• Unlimited email addresses and management
• Unlimited products, categories and pages
• Product ‘bulk uploader’ to enable fast load of full catalogue
• Selection of templates customisable to fit your brand
• Full Search Engine Optimistation (SEO) structure
• Merchandising through featured products, cross sells and up-sells
• Incremental traffic from free inclusion in PayPal and Googlebase
• Deep and comprehensive eBay integration
• Website and content management
• Product and promotions management
• Order management including customisable invoices
• Email support, live customer service chat, 24/7 helpdesk. video
tutorials, user manuals, comprehensive online knowledge base
and much more………


Really, no technical skills required

State of the art
‘drag and drop’

and ‘point and
click’ controls


Market leading support

In addition to tickets
and live chat for help,
there are lots of
online learning
resources

• Knowledgebase
• Downloads
• Flash video
training
• News
• Regular webinars
• Best Practice


Store owner feedback

“The site was incredibly easy to set-up. Now, there is less requirement for me
to travel across the country to see my ever-growing customer base as they can
purchase online”.
Joanna – Romani Jewellery

“Out target for 2008 was to get online quickly and establish our online shop in
time for the Christmas period. Venda has been critical in helping us achieve
this, providing us with an ecommerce system that is reliable, easy to use and
ready to trade within hours of setting it up”.
Richard - MyIdealBuy.com

“Venda Small Business is the ideal alternative to the high-cost custom-made
site”.
Angela – Fifteen


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