The document summarizes a blog called "Everything - Yoga" that provides information about yoga. It discusses the blog's content, social media presence, website analytics for the past three months, and recommendations for improving the blog's performance. The blog posts cover various yoga-related topics and include YouTube videos. While it had over 75 page views and 30 goal conversions in three months, the document recommends increasing post length and quality, improving SEO keywords, and leveraging more social media and advertising to generate more traffic.

1. EVERYTHING - YOGA Name: Venessa O’ConnerDate: July 27, 2011Blog URL: http://everything-yoga.blogspot.com/

3. Overview

4. Business Review

5. Recommendations

7. Canadians spent 58% more of their time on blog sites in 2010.

11. Each new post was broadcast on the Facebook page to increase traffic.

13. 79 page views for the three months.

14. The goal conversion was good at 32.

16. Twitter Grader rank was 47 out of 100.

17. The blog grade was 48 for Hubspot.

19. Facebook links had an advantage of making the blog easy to rate by clicking the “like “ button after viewing the link to the blog.

20. Twitter followers were able to view the blog and become followers that will generate traffic.

22. YouTube videos were included in every posts.

23. Facebook friends were given links to each posts each week.

25. Better chose of keywords could help to increase SEO rankings.

26. Learning more about managing Google Adwords in order to increase the performance graph. - Most of the active campaigns needed to be higher in the page bid. - Some of the keywords needed to be more specific to the blog topic.

30. Affiliate marketing is too expensive for an informative blog.