5. FULLFILLING POTENTIAL
Reebok is dedicated to providing each and every athlete -
from professional athletes to recreational runners to kids
on the playground - with the opportunity, the products,
and the inspiration to achieve what they are capable of.
We all have the potential to do great things. As a brand,
Reebok has the unique opportunity to help consumers,
athletes and artists, partners and employees fulfill their
true potential and reach heights they may have thought
un-reachable.
6. Always Challenge and Lead through
Creativity
At Reebok, we see the world a little differently and
throughout our history have made our mark when
we’ve had the courage to challenge convention.
Reebok creates products and marketing programs
that reflect the brand’s unlimited creative potential.
7. Celebrate Individuality in Sport and Life
Reebok understands that people are, above all,
unique. Reebok’s positioning reflects this;
celebrating the distinct qualities that make people
who they are - their unique points of view, their
individual style and their remarkable talents and
accomplishments. Reebok celebrates their
individuality, their authenticity and the courage it
takes to forge their own path to greatness. While
some may call them crazy or eccentric, Reebok calls
them visionary and original.
8. To Empower Global Youth to Fulfill their
Potential
Commitment to Corporate Responsibility is an
important legacy and hallmark of the Reebok
brand. For two decades, Human Rights, through the
Reebok Human Rights program, was the primary
focus of this effort. Reebok has expanded on what
had been built and created a Global Corporate
Citizenship platform with a purpose for the brand
that will help underprivileged, underserved youth
around the world fulfill their potential and live
healthy, active lives.
9. Having Fun Staying in Shape
Having Fun Staying in Shape comes to life through
a fun, bold, provocative manner expressed through
fresh, eye catching imagery signed off with a unique
'Reeword.' The tone and manner allows the
consumer to look at sport and lifestyle through our
lens of 'Ree.'
