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MozziQuit
1. The ultimate mosquito killing machine An innovative Product by Leowin Solutions Private Limited
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4. Problems / diseases caused by Mosquitoes Mr. Bill Gates released live mosquitoes at TED Conference on 4 th Feb. 2009 expressing his concern US$ 1.78Bn. has been committed to Malaria in 2009 and expected to go beyond US$ 5Bn. annually
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9. ‘ MozziQuit’ – A unique product to kill mosquitoes without getting blood on your hands
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12. Characteristics – ‘MozziQuit’ Characteristics Manufacturing cost under US$ 20 Strong efficacy, can be checked from catch net container Does not release smell, smoke or fume i.e. it is environment friendly Long life with no regular refilling except for one replacement to be replaced every 2 years costing less than US$ 1 Ultra low power requirement of 16 Watts perfectly suited for solar power or battery operation Light weight, compact, portable and ready to use with lowest operating cost
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14. Target Market – ‘MozziQuit’ MozziQuit – Mosquito Traps Retail Customers High / Mid Socioeconomic Classes Victims of Mosquito borne diseases Commercial Customers Restaurants Hotels & Lodges Home Builders, Interior Decorators Gymnasium, Spa’s Institutional Customers Hospitals, Healthcare centres Municipalities & Corporations Schools & Colleges (including Hostels) WHO, Red Cross Society, UNICEF Military Installations A Product which fits each and every segment of Customers
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16. Strategy – ‘MozziQuit’ Marketing Strategy Sales Strategy Dedicated sales and marketing team to distribute the product to maximum number of medical outlets and other stores Target real estate developers for integrating the product during the time of construction Building relationships with retail chains like – Croma, E-Zone, @ Home, Star Bazaar, Big Bazaar and various other retail outlets Selling the product to institutional clients like – schools & colleges, hospitals, Military and restaurants
19. IP – ‘MozziQuit’ Product Design Registration dated 7 th July, 2008 already granted by Indian Patent Office Patent dated 21 st July, 2006 is granted for Process / Utility Patent in Indian Patent Office All the claims are declared as Novelty, Inventive Step and Industrial Applicability by PCT after conducting International Search Patent Pending in US National Phase for Process / Utility Patent
23. The Deal Particulars Amount (In INR Crs.) Cost of Project Moulds 0.33 Generator Set 0.02 Furniture & Fixtures 0.08 Motor Vehicle 0.10 Rent Deposit 0.06 Initial Cost of Production 1.49 Expenses on R&D, Patent & Commercialization 0.74 Pre-Operative Expenses & Product Launch 2.29 Total Cost of Project 5.09 Means of Finance Promoters (Already Incurred) 0.56 Venture Capital / Angel Funding 4.53 Total Means of Finance 5.09
24. Financials Particulars Year 1 Year 2 Year 3 Year 4 Year 5 (In INR Crs.) Units Sold 90,000 2,50,000 5,00,000 8,00,000 12,50,000 Revenues 15.85 44.02 120.43 221.84 349.67 Cost of Production 9.13 25.31 45.97 72.31 111.65 Gross Profit 6.72 18.71 74.46 149.53 238.02 Profit Before Interest & Tax 1.63 11.61 62.79 131.87 212.89 Profit After Tax 1.08 7.66 41.45 87.05 140.53 PAT Margin 7% 17% 34% 39% 40% Breakeven Point 78% 40% 16% 12% 11% Valuation as per Gross Margin Method 34 94 372 748 1,190 Valuation as per Net Margin Method 13 92 497 1,045 1,686 Return on Capital Employed 27% 76% 111% 92% 75%
25. Road Ahead Particulars Details (In Days) Redesigning of Prototype 1 to 30 Making New Moulds 31 to 75 Trial Production and Testing 76 to 90 Find Rented Premises for Office and Assembly 1 to 30 Website Hosting 1 to 30 Employ Marketing Team 15 to 30 Build Marketing Network 31 to 90 Procurement of Raw Material 60 to 90 Employ Required Personnel 60 to 90 Assembling of MozziQuit 100 days onwards Launch the Product in major cities in India 120 days onwards Start Exports 2 nd Year onwards Set-up Own Manufacturing Plant 3 rd Year Set-up Assembly Units at various Zones 3 rd Year