Internet has empowered businesses and has helped them go global from being just local. While business owners are looking up various ways of advertising on the web, PPC or Pay per Click stands out to be a unique technique of getting traffic to a particular website. Going by Wikipedia’s definition, PPC is “the amount spent to get an advertisement clicked”.

1. How PPC Search Advertising Can Help Traditional Business?
Internet has empowered businesses and has helped them go global from being just local. While business
owners are looking up various ways of advertising on the web, PPC or Pay per Click stands out to be a unique
technique of getting traffic to a particular website. Going by Wikipedia’s definition, PPC is “the amount spent
to get an advertisement clicked”.
PPC search advertising is an easy way to get connected with customers
Today when print media is merging with digital advertising, it is essential that traditional business owners
should learn everything about per per click search advertising.
Way back in 2001 Tom Telford, founder of Blue Creek Cabins was looking for a quick way to get connected
with people who might be interested in renting his 20 cabins that he and his partner had arranged in and around
the mountain regions of Helen, Ga. It was during this time he came across the program called“AdWords” from
the then new company Google. Tom found the system quite easy and selected keywords like“Helen GA cabin
rentals”. He agreed to a deal of 60 cents to Google every time his ad got searched and clicked. Emails and
phone calls flooded in, and he was motivated to invest some more amount in this system. At that time Yahoo
and Bing was already following Google’s footsteps. By 2010 Cedat Creek Cabin rentals was formed and Tom
was investing around $140,000 every year on pay-per-click advertising method.
PPC can be termed as an extended branch of Search Engine Marketing (SEM). It is not only easy way to direct
traffic but is cost efficient as well. PPC search advertising opens to a huge number of potential customers
because web is where the world is shifting its base!
Advantages of using PPC search advertising
There are several ways in which PPC search advertising is advantageous:

2. ● PPC search ads targets to customer searches that are explicitly based on the products or service you are
advertising for. PPC search advertising to some extent helps in converting visitors to customers. In other
words,PPC search advertising can be termed as “Targeted Demographic“.
● It takes your budget into consideration. You set limitations to your budget spent on advertising which gives
you the scope to have control otherwise.
● In PPC search advertising, you pay only for the clicks you receive. Thus, it’s “economical“.
You can go through your PPC campaigns with Famous WSI results. WSI results helps in not just optimizing
your ad, but is also instrumental in securing a budget and determining which platforms to advertise on. It plays
an upper hand in kick-starting the keyword research and also sets a fixed schedule for it.
You pay for what you receive
It is a calculated way for advertising. Business owners pay only for the clicks they receive. Nothing extra goes
for a waste. However, they must also know that if the right amount is not spent on PPC campaigns it might as
well fail. They must take the initiative to understand the pros and cons of this method. PPC excludes the
payment for impressions.
When it is said, business owners must shift focus to PPC Search advertising, the main reasons for that can be
summed up as:
● PPC gives the scope to pull in quality traffic.
● It is a way by which visitors will end up being customers.
● PPC is action oriented technique whose outcome is “revenue”.
Traditional business owners should learn more about PPC Search
advertising
However, at times small businesses spend more than they earn. PPC search advertising, if not regulated
carefully, might bleed the traditional business owner. Richard Strokes, author of “Ultimate Guide to Pay-PerClick Advertising” says that the best way to get an edge for traditional business owners is to spend quality time
in trying to improve the quality and the relevance of their advertisements. To do so, it is important that
traditional business owners learn about PPC search advertising in details. If they are aware of the pros, then it
is mandatory for them to know what the cons of this system are.
Google saw a 42% increase in its Pay-per-click system in the second quarter of 2012. Big-budgeted companies
like Amazon spent almost $54 million on search advertising in the first quarter of 2012. Pay-per-click search
advertising is an easy way to reach out to targeted customers. At present you might be at an early stage of
SEM, trying to manage within your restrained budget. However, with small budgets you can do a lot if you

3. know the right tricks and have access to exact keywords. Adwords comes with various tools to support you
even when you are worrying about budget at the back of your mind. To get a grip on how PPC online
advertising works, learn about SEM and PPC in Venturesity’s online Digital Marketing Course. Our course
will guide you so that you find your perfect digital agency or start off a marketing campaign by yourself. For
the best learning online, you can go through our meticulously designed Adwords Marketing Course module.