1. 2014
© 2014 Venuelabs – http://www.venuelabs.com
Mobile Consumer Benchmark for Retail

2. © 2014 Venuelabs – http://www.venuelabs.com
Mobile Consumer Benchmark for Retail

3. © 2014 Venuelabs – http://www.venuelabs.com
Mobile Consumer Benchmark for Retail
Smart phones have
changed the way that your
customers share their in-
store experiences.
WHERE IS
MY MOBILE
CUSTOMER?
YOUR
STORE
LOCAL CHANNELS
They’re local, social, mobile.

4. © 2014 Venuelabs – http://www.venuelabs.com
Mobile Consumer Benchmark for Retail
HOW DO
MOBILE
CUSTOMERS
ENGAGE?

5. © 2014 Venuelabs – http://www.venuelabs.com
Mobile Consumer Benchmark for Retail
WHAT DO MOBILE
CUSTOMERS
SHARE?
67%
33%
Negative
Experiences
Positive
Experiences
67%
18%
71%
23%
48%
47%
46%
45%

6. © 2014 Venuelabs – http://www.venuelabs.com
Mobile Consumer Benchmark for Retail
99%
95%
94%
91%
86%
Brand
Percentage of Local Feedback Missed
Best Buy
91%
Costco
78%
J.C. Penny
94%
Macy’s
83%
Rite Aide
95%
Sears
76%
SuperValu
99%
Target
82%
Walgreens
91%
Walmart
83%
Retailers have not employed the
tools & technology to “tune in” to
their mobile customers.
HOW MUCH IS BEING
MISSED?
THE
AVERAGE
RETAILER
IS MISSING
PERCENTAGE OF MOBILE CONSUMER FEEDBACK
BEING MISSED – BY BRAND