A social web for consumer and embedded devices

bringing a social web to
embedded and consumer devices

venu vasudevan
director, software platforms research
motorola technology

Keynote. IEEE Hotweb 2008,
Second Intl Workshop on Hot Topics in Web Systems and Technologies

Motorola General Business Information
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2008

the ‘web’ ecosystem is rapidly expanding..
large, loose ties Carrier
WIDE Portal
Private
AREA Social Networks
Mobile
Small display
WiFi
Medium CPU
Cellular
Small Storage
WiMax
Wired

Social Private
Search

Intelligent Edge Services
Semi-Mobile ISP
Medium display
Individual Large CPU
Large Storage

Commerce
Semi-private
Fixed
Medium display
Social Large CPU
Large Storage

Aggregators
LOCAL
Public AREA
Fixed
Large display Bluetooth
Small CPU Adhoc WiFi
Medium Storage ZigBee
small, close ties NFC Cable Operator

Users Devices Network Brokers Services
Motorola General Business Information, 2008
2

and so are the
buzzwords …
3

reality check – the web on ‘consumer’ devices

CHALLENGES
efficient web access on
constrained devices
– from mobile web to television web

OPPORTUNITIES
web as (content and conversational)
overlays to media experiences
– from informative to social

web as online residence

TRENDS?
not on-demand destination
– from as-needed use to persistent presence

4

the “access” challenge

• Network Constraints
– Availability (think “coverage”)
– Cost (think “data plans”)
– Bandwidth (QoS guarantees)
– Configurability (zeroconf)

• Device Constraints
– Storage (demand > supply)
– Display (think mobile vs. PC)
– Battery (“talk time” vs. data)
– Interaction (remote/keypad vs. PC)

• ‘Provider’ Policies
– Direct vs. Portal access
– Unidirectional vs. Two-Way
5

Mobile Create & Share
the “overlays” opportunity
Social on Mobile

Social on TV

Mobile
TV Create & Share Widgets

Interactive TV on Web Television
Widgets
Interactive Web on TV

6

the “user” perspective

Citizen Journalism
Data sharing rights & control

Faceted Identity
enforce boundaries in context

Federated Identity
Single sign-on

Persistence of online
memory
Data privacy & control

7

mobile web


Where is the service opportunity?
“social”, “search” & “commerce”

http://www.nielsenmobile.com/documents/CriticalMass.pdf

9

• Mobile Trends
– bandwidth. growth without
cornucopia
– user attention. Small & constant
– battery. power struggle continues

– expandable storage.
–display. bigger, still pocket friendly
–coverage grows more tepidly

– alternate nets. BT. (adhoc) WiFi.
UWB
– media horsepower. PC – 5
– new sensors. camera, location.
accelerometer. bar code. ..

10

technology opportunities

continuous services over an smart caching
intermittent network

more services ambient interfaces
constant display. ‘user bandwidth’

rich media experiences overlay web experiences
thin web pipes

web for people dense. hyper-local web
bandwidth poor situations.

sensors without paranoia. novel privacy & trust

11

cache & carry
storage-based approaches to intermittent connectivity

• local media streaming. cheaper | faster | better

• disconnected operation client-side intelligence

• storage demand > supply Bluetooth®
to home stereo
Consumer
PC
+
Personal
• policy-based synchronization Music
Collection

– bandwidth . WiFi != wide-area Bluetooth
® Bluetooth®
– battery data hoarding to Car to
Headphones

– content consumption patterns
• ‘program guide’, windowed sequential
– dynamic content trickle cache

12

liquid music – web as a social overlay
On-device ‘mashups’ with intelligent aggregation at the edge

•user. overlays revitalize repetitive Share find new
recommendations music
music listening with others, keep
in touch
that’s cool..

SHORT TERM MEMORY LONG TERM MEMORY
(phone) Music (backend)
Community
Recommender
Play-lists,
•business. Overlays drive interaction, TAPI Music Server
Presence
Systems
HOME
SENSORS
CELL
PHONE
MUSIC

commerce over 1-way media Context

lyrics
Context Connect
Mobile Media
Player
COMMUNITY

Shop for related
Insert Mobile
Insert Mobile
for the song
Location Current Commerce Items. Impulse
I’m Song Karaoke buys.
listening to .. Event

• architecture. need for intermediaries Create new
context data
photos
Play
Producers jazz concerts
Event
coming to
Consumers
List Photo Concert town
reduce cognitive, computational related to
Context Framework
the song’s
Carousel Events
Peripheral
Context
Personal
Context
Communal
Context
Context
Analysis
lyrics
overload of 1: many user interaction Context Framework

13

Liquid Radio

14

ambient communication
Addressing cognitive overload through intelligent context

• Phone book as social network
• Presence as lightweight but value
add communication
• Presence + ‘shared secret’ = rich
context
– motion + after work = walking
dog
Motion Presence Music Presence

• Value-add, but not as intrusive to
privacy as divulging location

15

media sharing in people dense. network poor worlds
flickr for the soccer stadium
• shared affinity – venue/event
– stadium, café, subway
• users generators & consumers of
sharable media
–photos, music presence ..
• high device density, poor coverage
• devices with wifi support, ability to host
an http server
caster castee

• social media/presence map of venue
- what is everyone nearby listening to?
- what are they taking pictures of?
- follow the guy who has the end zone
view.

16

tv web
mobile tv

battery

bandwidth

rendering

interaction

personalization

privacy


tv and the web. bits of history ..

90’s .. presently

thin client traditional web got the social roughly right
access
but failed in content strategy
quick race to the 1st million
subscribers, then hit a wall lack of compelling content
(versus, say Hulu)
traditional web access not the
tv-web killer app failed attempt to radically
change syndication rules
consumers expect the web to
build on a tv’s social aspects1. great social experience only
works if you have killer content
1. Why WebTV failed to grow.

18

tv web redux

tv (still) the mother ship of compelling branded content

web hard to beat as information source, viral medium

tv+web eco-diversity of new media mashups

19

web. from destination to mix-in
content, community, communication

inline search. q&a

twitterQL

overlay web based social
tv presence.chat
experiences on evolving
cable & iptv models

tv.licio.us

social bookmarking
clip.share.buy

20

inline search for tv

• tv search an unmet need
• state-of-the-art limited in facets
• support for automated extraction of
rich feature vectors expensive, hard
• queries – visual, ambiguous

• crowdsourcing potential
–humans good at interpreting
(unusual) features of a scene
– ‘intuitive’ answers to subjective Q. what famous person does this
questions volleyballer resemble
A. James Carville
– diversity of answers diversity of
opinion

21

inline search for tv

• content as scoping function for
query, community user watching a rerun of the “FIFA World
Cup” final from 2006
– genre specific vocabularies
- Who is this?

– viewing history as community -
-
-
Where is this?
What is this?
How much is it?

predicate - Custom Query

Proxy based
Submit Cancel routing

2-click query

Response from
community directed
to tv

Zinedine
Zidane..

22

clip-and-share for tv

viral sharing content & people
discovery
user participation exposes
granular user engagement
studio social networks multi-
platform media experience
23

clip-and-share for tv
Untidy conditionality in content sharing
what show
what studio
what artist
what episode
what part of episode
explicitly ‘sharing activated’
where (geography)
for how long
to whom
People with the same subscription level

viral sharing content & people viral nirvana. subscriber
discovery acquisition cost $800 $0
user participation exposes high program cost
granular user engagement ($10M/episode) high value.
studio social networks multi- high paranoia. fine print. highly
platform media experience conditional
24

companion web : mobile + tv

• mobile as an interactive web
companion to tv watching
– personalized experience without
disrupting shared experience
• possible companion design
patterns still emerging
– faceted. watch sport on tv,
wager on phone (Airplay)

25

companion web : mobile + tv

• mobile as an interactive web
companion to tv watching
Web

– personalized experience without content

disrupting shared experience
• possible companion design Video ad
Static
Image Ad

patterns still emerging
– faceted. watch sport on tv,
wager on phone (Airplay)
– sequential. watch normal ad on
tv, ‘double-click’ to long-form web User plays the Ad Telescoping the ad
Into Second Life

experience on mobile
– reverse sequential. at&t-iphone
‘virtual tomato’

26

what’s next
services
where can you go with
graphics + sensing
- battery

privacy mobile monetization
pc and not so outdo internet
pc technologies advertising

manageability
appliance, not computer
27

what’s next
services
kinder, gentler xbox
lean back immersion
‘beyond the remote’ interaction

privacy tv monetization
issues with furiously fighting
asynchronous services internet advertising
on a shared device - addressibility
- Interactivity
- engagement
manageability
still about couch potatoes
28

Questions?

Acknowledgements. Nitya Narasimhan, Distinguished Member of Tech Staff, Motorola Technology


A social web for consumer and embedded devices

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