This document discusses the opportunities for blogging in the Philippines. It notes that 28 million Filipinos are estimated to be connected online, with 81% under 30 years old. Filipinos are enthusiastic digital consumers - 66% have started a blog and 90% have read blogs. The document provides tips on how individuals and businesses can use blogging to attract, inform, and engage audiences. It encourages blogging to develop entrepreneurship, community, and sharing knowledge both nationally and internationally.

1. Opportunities in Blogging
Blog Talk @ Techbar
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2. Filipino’s are Enthusiastic
Digital Consumers
28M28M28M28M FilipinosFilipinosFilipinosFilipinos
are estimated toare estimated toare estimated toare estimated to
be connected.be connected.be connected.be connected.
ThatThatThatThat’’’’s close to 1s close to 1s close to 1s close to 1
out of 3 people.out of 3 people.out of 3 people.out of 3 people.
81%81%81%81% are beloware beloware beloware below
30 years old30 years old30 years old30 years old
AlmostAlmostAlmostAlmost 11M11M11M11M
online gamers
1#1#1#1# in Video
Consumption
66% have started/created a blog
90% have read a blog
42% regular blog readers
93%93%93%93%
Part of a socialPart of a socialPart of a socialPart of a social
networknetworknetworknetwork –––– 16.2M16.2M16.2M16.2M
active inactive inactive inactive in FacebookFacebookFacebookFacebook
Estimated 40%40%40%40%
of handsets are
2.5G/3G enabled
1 Billion1 Billion1 Billion1 Billion
SMS sent per daySMS sent per daySMS sent per daySMS sent per day
AlmostAlmostAlmostAlmost 78M78M78M78M
Filipinos are onFilipinos are onFilipinos are onFilipinos are on
mobilemobilemobilemobile
Close to
5M5M5M5M Mobile
Internet Users

3. What is a blog again?
A Blog is a website perse..derived from weblog
• With a journal format
• Arranged in reversed chronological order
• Personal in tone
• Updated

4. Why people read (and participate) in blogs..
Blog talks to people openly, sincerely and
authentically – and we get to talk back.

5. Opportunity
Blogging
& Social Media

6. What can Corporate blogs do?
• Humanize your business
• Improve your customer service
• Drive traffic to webpage
• Promote products and services
• Generate extra income

7. Staying Corporate but personal

8. Blogging on a personal note
Attract
Inform
Retain
Energize
Recruit
Respond

9. Blogging Big Picture
• Individual – Personal/Professional Dev’t.
• Business - Promoting a blogging generation of
internet-based techno/social entrepreneurship
across industries
• Community - To become proactive citizens
promoting the dev’t of our community, country and
culture.
• National – Partnering with other organizations &
knowledge sharing through blogs
• International – Share what we do and know
• Media – Blogging as a distinct form of Media
• Governance – blog patrol, government
transparency

11. Tips, Tricks and Tweaks to blogging
• Insight Blogging
• Ambition
• Meme
• Piggyback
• Life
• Brand
• Announcement
• Link
• Interview
• Event
• Live
• Bridge
• Contact
• Video
• Podcasts
• Photo
• Review
• Evangelist
• List
• Survey
• Feature
• Repost
• Guest
• Classifieds
• Response

13. Why Facebook?
• #1 Site in the Philippines.
• More than 500M active users.
• 70% of users are outside US
• Average user has 130 followers/friends
• More than 70 translations
• More han 30 Billion pieces of content
shared each month

14. Why Twitter?
• The most famous microblogging platform
• Has around 105,779,710 registered users
• An average of 300h people added
everyday
• Gets 180M unique visitors per month
• 75% of its traffic are outside twit-o-sphere
• Twitter search engine gets 600M queries
per day

15. Let your passion shape your blog.
Happy blogging.

16. Sources
• Blogging from Home – Janette Toral
• Blogs Eye View / Conversation by Design – David
Armano
• Rajiv Dingra – Watblog.com
• Chris Garrett – chrisg.com
• 25 Blogging Styles – Rohit Bhargava
• Blogging basics - Mark Normand
• Blogsessive.com – Alex Cristache
• Yahoo, Internet World Stats, AGB Nielsen 2008,
Asia Digital Marketing Association, Smart, Globe
• Letsgosago.net - Jonel Uy
• MySketchstudio.com – Misty Belardo
• Social Media and WP – Rob Angeles

17. Industrial Engineer
Blog Entrepreneur
Blog Marketer
Volunteer
Blogger
Writer
Email:
geohmedia@gmail.com
Engr. Vernon Joseph M. Go
GeOh MEdia
Managing Partner,
http://geohmedia.com/
@geohmedia
http://www.vernongo.com/
http://www.eventgeek.net/
http://investinghabits.com/
@VernonGo
Cebu Bloggers Society Inc.
President
www.cebubloggers.com
@cebubloggers
Thank you!