How to Troubleshoot Apps for the Modern Connected Worker
System Design for Social Equity
1. course System Design for Sustainability
subject 4. Design for social equity and cohesion
learning resource 4.2
System design for social equity and cohesion
carlo vezzoli
politecnico di milano . INDACO dpt. . DIS . faculty of design . Italy
Learning Network on Sustainability
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
2. CONTENTS
. Design for social equity: main approaches
. System Design for social equity and cohesion: a definition
. System Design for social equity and cohesion: approaches
. Criteria of system design for social equity and cohesion:
. Improve employment/working conditions
. Equity and justice in relation to stakeholders
. Enable a responsible/sustainable consumption
. Favor/integrate weak and marginalized
. Improve social cohesion
. Empower/enhance local resources
. System Design for social equity and cohesion: skills, methods
and tools
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
3. SUSTAINABILITY IN DESIGN ROLE: STATE OF THE ART
(in industrially mature countries) … aim at
100%
(education and practice)
DISSEMINATION
low impact
mat./energies
Product
Life Cycle Design
ecodesign
system design for
eco-efficiency
design for social
equity and
cohesion
new
research 0 CONSOLIDATION 100%
frontier … (research achievements on knowledge-base and know-how)
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
4. SOCIAL EQUITY
…. is there a role for the design world?
… avoiding the risk to be merely Moralistic,
is there an effective (operative) role?
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
5. DESIGN FOR SOCIAL EQUITY: A GENERAL FRAME
if and how various forms of social inequality
are directly addressed in the design process
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
6. DESIGN, CONSUMPTION AND ETHIC …
… at the end of ’60
Radical Design: Gaetano Pesce; Dalisi; 9999:
contestation/denouncements critics of consumer society
… at the beginning of the ’70
Maldonado: new “design hope” for a social responsibility
(1972)
Papanek: “design can and must become a means for
young people to take part in the transformation of
society” (design for a real world, 1973)
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
7. TODAY MAIN APPROACHES OF DESIGN FOR SOCIAL
EQUITY AND COHESION
. product design for basics needs in low-income
contexts (design for BOP, etc.)
. SYSTEM (STAKEHOLDER INTERACTIONS) DESIGN
FOR SOCIAL EQUITY AND COHESION
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
8. EMERGING HYPOTHESIS:
“a system innovation (PSS approach) may act as a
business opportunity to facilitate the process of a social
equity and economic development (in an emerging
context) - by jumping over the stage characterised by
individual consumption/ownership of mass produced
goods - towards a more advanced service-economy with
a low resource-intensity being “satisfaction-based”,
characterized by the development of local-based and
network-structured enterprises and initiatives, for a
sustainable re-globalisation process characterised by a
democratisation of access to resources, goods and
services”.
> LeNS DESIGN (RESEARCH) WORKING HYPOTHESIS
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
9. SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION
DEFINITION:
“the design for social equity and
cohesion of a (eco-efficient)
system of products and services
that are together able to fulfil a
particular demand of
“satisfaction”, as well as the
design of the (locally-based and
network-structured) interaction
of the stakeholders directly and
indirectly linked to that
“satisfaction” system”
(VEZZOLI, 2010)
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
10. SYSTEM DESIGN FOR SOCIAL EQUITY AND
COHESION: APPROACH
A. “SATISFACTION-SYSTEM” APPROACH
design the satisfaction of a particular demand
(satisfaction unit)
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
12. SYSTEM DESIGN FOR SOCIAL EQUITY AND
COHESION: APPROACH
A. “SATISFACTION-SYSTEM” APPROACH
design the satisfaction of a particular demand
(satisfaction unit)
B. “STAKEHOLDER CONFIGURATION” APPROACH
design the interactions of the stakeholder of a
particular satisfaction-system
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
13. H. SYSTEM MAP (DETAILED)
STAKEHOLDERS
SYSTEM MAP
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
14. SYSTEM DESIGN FOR SOCIAL EQUITY AND
COHESION: APPROACH
A. “SATISFACTION-SYSTEM” APPROACH
design the satisfaction of a particular demand
(satisfaction unit)
B. “STAKEHOLDER CONFIGURATION” APPROACH
design the interactions of the stakeholder of a
particular satisfaction-system
C. “SYSTEM SUSTAINABILITY” APPROACH
design such a stakeholder interactions (offer
model) that continuously seek after both socio-
ethical and eco-efficient new beneficial solutions
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
15. C. “SYSTEM SUSTAINABILITY” APPROACH
design such a stakeholder interactions (offer
model) that continuously seek after both socio-
ethical and eco-efficient new beneficial solutions
NOT ALL SYSTEM INNOVATION ARE SOCIO-
ETHICALLY SUSTAINABLE!
> CRITERIA AND GUIDELINES ARE NEEDED
> METHODS AND TOOLS ARE NEEDED to orientate
design towards sustainable stakeholder interactions
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
16. SYSTEM DESIGN FOR SOCIAL EQUITY AND
COHESION CRITERIA
. improve employment/working conditions
. increase equity and justice in relation to
stakeholders
. enable a responsible/sustainable consumption
. favor/integrate the weak and marginalized
. improve social cohesion
. empower/enhance local resources
[ADOPTED BY POLIMI-DIS WITHIN LeNS]
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
17. IMPROVE EMPLOYMENT/WORKING
CONDITIONS
DESIGN FOR,
SYSTEM STAKEHOLDERS’ INTERACTIONS LEADING TO,
PROMOTING AND ENHANCING EMPLOYMENT/WORKING
CONDITIONS (within the enterprise)
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
18. IMPROVE EQUITY AND JUSTICE IN RELATION
TO STAKEHOLDERS
DESIGN FOR,
SYSTEM STAKEHOLDERS’ INTERACTIONS LEADING TO,
FAIR AND JUST RELATION (outside the enterprise):
within the partnerships, up-stream, down-stream and
in the community where the offer takes place
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
19. ENABLE A RESPONSIBLE/SUSTAINABLE
CONSUMPTION
DESIGN FOR,
SYSTEM STAKEHOLDERS’ INTERACTIONS LEADING TO,
ENABLE A RESPONSIBLE AND SUSTAINABLE
CLIENT/END-USER CHOICE OR BEHAVIOUR
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
20. FAVOR/INTEGRATE THE WEAK AND
MARGINALIZED
DESIGN FOR,
SYSTEM STAKEHOLDERS’ INTERACTIONS LEADING TO,
FAVORING (MORE OR LESS INTEGRATING):
. kids, elderly, differently able,… (weak) and
. unemployed, illiterate, … (marginalized)
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
21. IMPROVE SOCIAL COHESION
DESIGN FOR,
SYSTEM STAKEHOLDERS’ INTERACTIONS LEADING TO,
PROMOTING SYSTEMS ENABLING SOCIAL
INTEGRATION: in neighbourhood, between generations,
between
genders and between different cultures
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
22. EMPOWER/ENHANCE LOCAL RESOURCES
DESIGN FOR,
SYSTEM STAKEHOLDERS’ INTERACTIONS LEADING TO,
REGENERATING AND EMPOWERING LOCAL ECONOMIES
BY ENHANCING THEIR HUMAN AND NATURAL
RESOURCES
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
24. INTERRELATIONS BETWEEN SOCIAL EQUITY AND
COHESION CRITERIA (AND RELATED GUIDELINES)
FOR A GIVEN SATISFACTION SYSTEM:
- some have HIGHER RELEVANCE than others
FOR DECISION MAKING (DESIGNING)
identify the (socio-ethical) design PRIORITIES:
> CRITERIA relevance (relative) per system type
> most promising stakeholders’ INTERACTIONS
types (criteria and related GUIDELINES)
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
25. [For an apporach to socioethical system innovation]
NEW DESIGN SKILLS:
- design an integrated system of products and
services fulfilling a particular demand for
“satisfaction”
- promote/facilitate new socio-economic
stakeholder interactions (configurations)
- promote/facilitate participated design between
different stakeholders
- ORIENTATE THE ABOVE PROCESSES TOWARDS
SOCIOETHICALLY SUCTAINABLE SOLUTIONS
(AND ECO-EFFICENT)
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
26. [for new skills] NEW METHODS/TOOLS
some methods/tools developed to orientate system
design towards sustainable solutions:
MEPSS, MEthodology Design4Sustainability
for Product Service Step by step
System development approach
[see van Halen et al. [see Tischner &
2005] Vezzoli, 2009]
METHOD
DESIGN
TOOLS
Storyboar
d SDO toolkit portfolio Bl
Interaction
Offering diagram u
table
diagram
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
27. MSDS PHASES/PROCESSES
METHODS/TOOLS BY LeNS:
STRATEGIC ANALYSIS
METHOD FOR SYSTEM ANALYSIS OF THE PROJECT PROMOTERS
DESIGN FOR ANALYSIS OF THE REFERENCE CONTEXT
ANALYSIS OF THE REFERENCE STRUCTURE
SUSTAINABILITY (MSDS) ANALYSIS OF BEST PRACTICES
DEFINITION OF SUSTAINABILITY DESIGN PRIORITIES
EXPLORING OPPORTUNITIES
IDEAS GENERATION ORIENTED TO SUSTAINABILITY
DEVELEPMENT OF THE SUSTAINABILITY DESIGN
ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS
SYSTEM CONCEPT DESIGN
VISIONS, CLUSTERS AND IDEAS SELECTION
SYSTEM CONCEPT DEVELOPMENT
ENV., SOC. & ECON. CHECK
SYSTEM DESIGN (AND ENGIN.)
SYSTEM DEVELOPMENT (EXECUTIVE LEVEL)
ENV., SOC. & ECON. CHECK
SDO toolkit:
socioethical system design orientation
COMMUNICATION
on-line use, free access:www.sdo-lens.polomi.it
free download open: www.lens.polimi.it > tools DOCUMENTS EDITING
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
28. CASES OF
SYSTEM DESIGN FOR SUSTAINABILITY
USING THE MSDS METHOD
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
29. SYSTEM DESIGN FOR SUSTAINABLE Politecnico di
Milano
PILOT PROJECT AIMING AT AN
INTRODUCTION OF LOCALLY-BASED
AND LONG LASTING MOBILITY
SYSTEM FOR LOW INCOME
CONTEXTS IN AFRICA
United Nations Industrial Development Organization
A Global UNIDO
Network of University Chairs on Innovation
Cape Peninsula
University of Technology
product design system design for
sustainability
system innovation introd.
and diffusion path
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
30. Politecnico di
SYSTEM DESIGN AND Milano
IMPLEMENTATION PROJECT FOR
SUSTAINABLE OF A LOCALLY-
BASED AND LONG LASTING
MOBILITY SYSTEM FOR DISABLED
STUDENTS IN CAPE TOWN,
SOUTH AFRICA
BASATO SUL PROGETTO MULO PER LA MOBILITA’ SOSTENIBILE
(Polimi-DIS open project)
Start-up mission supported by
Cape Peninsula
University of Technology
pilot project
system design implementation
transition path for
product design system diffusion
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy