Over twenty years experience Planning, Managing and Executing Special events, Social Media Marketing and Promotions as well as Product Launches for Fortune 500 companies.
"I bring the Steak & the Sizzle!"
Specialties
I make people WANT your product!
Organizing infinite details and executing them to success, from the first phone call to the final bow.
1. Venetia A Flowers Field Marketing Professional 1991-2011 I bring the Steak & the Sizzle!
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4. Sargento was after “food adventurers ”, consumers who like to experiment with their recipes. To persuade them to try its Bistro Blends line of cheeses Sargento decided on an approach that would give those adventurers a chance to taste the goods see them being prepared and fire questions at culinary experts. “ The campaign was just what we needed in terms of showing people what Bistro Blends is—that it’s not just another shredded cheese ” says Barbara Gannon Sargento’s VP-Corporate and Marketing communications. In 164 stores, professional chefs engaged consumers by fielding questions handing out samples and sharing recipes. To move consumers from sampling to consideration to purchase Sargento pulled together the ingredients for the recipes being prepared by the chefs—making it easy for shoppers to grab everything they needed for their home cookin’.