TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptx
PR Support of Product Brand
1. Air travel is now affordable: PR support of “Crazy Friday” Sales Nomination #1 The most effective PR campaign
2. Project Author: Volodymyr Gaidash, PR director, AeroSvit Client: AeroSvit Background: On a macro level, the general economic crisis affected the crisis in the air transportation industry. Ukrainian airlines felt a sharp decline in passenger flows. Tourist and business flows went down and it became clear for the company that people now saved on air travel as it was not a first priority commodity. Ukrainians were still unaware that due to high competition, airlines actively drop prices and many destinations offer up to 4 times cheaper deals than in 2008. People still thought that air travel was unaffordable! SO AEROSVIT LAUNCHED CRAZY SALES ON FRIDAYS!
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11. The above facts and figures testify that the aim of finding wide third party endorsement and getting a WOW effect has been achieved. All the objectives have been achieved and these PR activities have added to commercial results, raised organisational profile and helped achieve reputational benefits