Old marketing was all about hitting 1,000 people to reach 10. New Marketing is about hitting 10 people to reach 1,000.

1. Marketing Overview

2. Traditional Marketing: The Funnel 1,000 Online Ads TV Ads Local Paper Ads Magazine Ads Billboards Coupons Mass Direct Mail Goal: Maintain brand awareness. Caution: Only do this if you already have strong brand relationships (or a lot of money to burn). 10

3. New Marketing: The Megaphone Targeted Direct Mail Social Media Reward Programs Phone Calls Special Events SEO PR – blogs, newspapers, magazines, etc. 10 1,000 Goal: Build brand awareness one person at a time. Caution: Be consistent and authentic.

4. New Marketing: The Megaphone Direct Mail E-mail newsletter E-mail promotions Mail newsletter Mail promotions

5. Branding News Promote Other Megaphone Activities

6. New Marketing: The Megaphone Social Media Facebook Posts: special offers, updates, etc. YouTube: cool how-to videos Twitter: special offers, updates, etc. Targeted social media group participation

7. Frequent Posts Lots of Photos Interesting Videos

8. Custom Background Promote Other Megaphone Activities Frequent Posts

9. New Marketing: The Megaphone Reward Programs Special Discounts Unique (secret) Offers Bring-a-friend Offers

11. New Marketing: The Megaphone Phone Calls (sometimes personal e-mail is OK) Special Offers Reminders

12. New Marketing: The Megaphone Special Events Anniversary Parties Speakers/Information

14. New Marketing: The Megaphone Search Engine Optimization (SEO) Easy to find Get the right key words

16. New Marketing: The Megaphone Public Relations Blogs Local Newspapers Magazines National News TV

18. New Marketing: The Megaphone Targeted Direct Mail Social Media Reward Programs Phone Calls Special Events SEO PR – blogs, newspapers, magazines, etc. 10 1,000 Goal: Build brand awareness one person at a time. Caution: Be consistent and authentic.