1. Practical BIG DATA Strategies for
Monetization in the TV Business
Dr. Ofer Weintraub
EVP Innovation
@oferweintraub

2. Remember ?

3. Strategy #1:
Crowd knowledge (explicit)

4. Magnolia
officinalis
Should I take it?

5. Doctor says NO

6. Crowd says
Yes
71 % satisfied (4 or 5)
Average rating 3.9
Is big data my new doctor?

7. Crowd can tell us what works for us too…

8. Where’s the money?
- Put to production only what works
- Reduce time to market
- Achieve scale at low cost

9. Strategy #2:
Telling stories

10. An algorithm for
creativity
Input:
Ingredient, region and type of
dish
Output:
Plenty of new recipes
(12-14 ingredients) rated:
- By flavor
- Novelty
- Smell
- Taste
- Step by step instructions
(future)
IBM Watson project description
http://www.theverge.com/2014/3/9/5483136/watsons
-food-truck-ibms-supercomputer-learns-to-cook

11. Tell stories with data

12. Where’s the money?
- New monetization opportunities (sponsorship, ads, goods)
- Increased engagement & emotional binding (more time & commitment)
- Recruitment and retention via social sharing

13. Strategy #3:
Exploration

14. Where from here?

15. You choose the path – we monetize it

16. Where’s the money?
- Monetize the path
- Personalization = user satisfaction
- Serendipity leads to exposure and expansion

17. Strategy #4:
Analytics (implicit)

18. Over 600,000 pieces of medical
evidence
2,000,000 pages of text from
42 academic journals and
human studies (clinical trials)
based on oncology research

19. Personalization and analytics
Interaction analytics Recommendations

20. Where’s the money?
- Personalized services and ads
- New offerings
- Better customer management

21. Thank you