Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013

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Developing a successful second screen app requires a deep understanding of how people watch TV. We’re telling you, this is not an easy task! It entails examining viewers’ needs before, during and after the broadcast in order to deliver a TV companion that meets users’ expectations so smoothly that it will simply feel natural. This is the challenge operators and content service providers’ face in developing a complete living room experience for their subscribers. So the question is how do you cope with this challenge and keep users and viewers engaged with your service offering? Join Haggai Barel; VO’s Deputy CEO to learn about the practices used to achieve this goal. A number of topics will be covered including: 1. Here is the data, now what’s your story? 2. Persocialization (personal-social) 3. The curse of endless possibilities 4. For every good way there are 100 wrong ones 5. Give me memorable experiences, surprise me

Tecnología Empresariales

This document is Viaccess-Orca intellectual property

Past Today Power to the people

So make it less linear, more contextual

Past Today Power to the people Tour guide

Past Today Power to the people Tour guide Engagement model

This document is Viaccess-Orca intellectual property

http://www.youtube.com/watch?v=s_2agMPkMUs

Shape the ultimate content experience
Shape the ultimate content experience
This document is Viaccess-Orca intellectual property

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Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013

1. This document is Viaccess-Orca intellectual property

2. Past

3. Past

4. Past Today

5. Past Today Power to the people

6. Past Today Power to the people

7. Past Today Power to the people

8. Past Today Power to the people

9. Past Today Power to the people

10. Past Today Power to the people

11. Past Today Power to the people

12. Past Today Power to the people So make it less linear, more contextual

13. Past Today Power to the people So make it less linear, more contextual

14. Past Today Power to the people So make it less linear, more contextual

15. Past Today Power to the people So make it less linear, more contextual

16. Past Today Power to the people Tour guide

17. Past Today Power to the people Tour guide

18. Past Today Power to the people Tour guide

19. Past Today Power to the people Tour guide

20. Past Today Power to the people Tour guide

21. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property

22. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property

23. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property

24. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property

25. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property

26. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property

27. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property

28. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property

29. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property

30. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property

31. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property

32. http://www.youtube.com/watch?v=s_2agMPkMUs

33. Shape the ultimate content experience Shape the ultimate content experience This document is Viaccess-Orca intellectual property

Notas del editor

How it used to be: People were expecting very little.One big screen for all family members, linear content only, operators control delivery networkPeople knew things are not instant. * Rent a movie – drive to BB, park, go out, rent….* Waiting years for a phone…
How it is today: people expect a lot.People are not bound by operators, they have lots of possibilities, some of them are starting to get fulfilled.
Power to the peopleBlockbuster – bounding people to strict rules. People didn’t like it. Netflix did not change the business model, they changed the rules of engagement. Users hated the possible ways to interact with bb and the rules bb enforced on them.
Today, this is the foundation. People expect a lot from the operator.The basics are simple interaction, basic features, but on any screen, anywhere and anytime.
It’s all about me. Getting what I like, when I like it, customized for me.We love self-expression, we like everyone to know how personal we are. (share recommendations, favorites, etc)http://www.istockphoto.com/stock-photo-19156649-man-looking-at-reflection-in-mirror.php?st=c915982
Persocialization (personal-social)
Viewers expect their own journey. Personal experience.At the same time, the combination of personal and social will ensure that they get the most relevant content for them, which was also consumed/commented by their community.
Give me memorable experiences, surprise me, build such a story that would leave them with added value and they will return
Gather all the data around content to tell a story.The art of story telling: we believe this is the way to get people engaged. It’s not enough to hand them the data.
So make it less linear, more contextual
So make it less linear, more contextual
So make it less linear, more contextual
So make it less linear, more contextual
Anyone can start playing on the basic level. To get to mastery you have to really invest. Advanced users will be able to produce from the system what they expect.
80% of questions can be answered with 20% of information from the content (i.e. actors, topics, social buzz etc.)
Example of actors, topics, social buzz etc.
-Payment-Trust-Confidentiality-Customer service-Feels like home
TVE clip

Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013

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Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013

Notas del editor