Viafo's Pitch Deck for Angel List

1. Introducing Viafo
Powering the SoMoLo App Economy

2. ‘SoMoLo’
all things digital are becoming Mobile
all things mobile are becoming Social
all things social are becoming Local
Thom Gruhler, Global Managing Partner, Telecom & Technology, McCann Worldgroup

3. What We Do
Make it easy for Brands, Publishers, OEMs
and Developers to integrate Web Services
like Social Networks with their Apps and
manage these App-Service integrations
more efficiently

4. Why Customers Need Viafo
• Apps are becoming the primary digital consumer
touch point
• Integrating Services is key to driving engagement &
reducing churn
• Managing multiple services in diverse regions
across multiple platforms is expensive and time
consuming.
• Viafo dramatically reduces costs by simplifying
management, speeding up development and
accelerating time to market;

5. Client ROI
• With Viafo, multiple Services can be
integrated for the cost of a single Service
• Integration to 2 Services = 1X savings
• Major Players typically integrate at least 3
Services on 3 devices =4X or more savings

6. How It Works
• Customers integrate their
App, just once, with the
Viafo Services Gateway
• Using Web Based
Management, Customers
can add, control and
manage the different
services, view ‘In App’
insight, etc…

7. Who Needs It
• Media Companies, Retailers, Developers,
Agencies, Platform Developers, Carriers and
OEMS
• Anybody building an app, mobile web app or
connected application for phones, tablets, TVs or
cars
• This is projected to be a $17bn market in 2012

8. How We Make Money
• Media Companies, Retailers pay Service fees for
using the gateway
• App Developers can access a free limited use
version.
• Platform Developers, Carriers and OEM’s are Co-
Marketing Partners

9. What We Need
• Capital to accelerate our growth in new market
• $500,000 to build on the success since Q3 2011
launch
• We will:
– Build a larger Full Time engineering team
– Do more marketing activities
– Grow our sales team

10. Progress to Date
• Launched our V1 product
• Gained Nokia, Samsung, Scanbuy, Pepper and
others as paying customers
• Generated $140,000 in revenues in H2 2011 after
Q3 launch of gateway
• Goal: $400,000 in H1 2012

11. Financials and Exit $16,000,000
• Current Burn Rate
$14,000,000
$12,000,000
$48,000, growing to $10,000,000
$85,000 post funding
Sales
$8,000,000
Operating Costs
$6,000,000
• Revenue target
EBITDA
$4,000,000
2012, $1,100,000 $2,000,000
growing to $13,000,000
$-
2012 2013 2014 2015
$(2,000,000)
in 2015
• Multiple viable exit scenarios, including early acquisition by
one of the current Cloud, API infrastructure, Connected
Device OS or Mobile Platform Providers

12. Contact Us Today
Seattle – David O’Neill +1 206 972 1140 david@viafo.com
Bay Area – Fred Chieux +1 512 577 4653 fred@viafo.com
www.viafo.com