Vibe Israel is a nonprofit focused on changing the way people think and feel about Israel.

1. VibeIsrael @vibeisrael @vibeisrael team@vibeisrael.com www.vibeisrael.com

2. What do you see?

3. Start with the Star of David
Add Energy
Add Color
Soften the Edges

4. I have a
DREAM

5. In my dream, when I ask
the people I meet about Israel,
they all enthusiastically say...

6. Buzzing with Creative Energy
Oh, Israel…
IT’S AN AMAZING PLACE,

7. "IT’STHEBIRTHPLACE
of some of the greatest life changing technologies
and products used around the world"

8. "It’s the
2nd largest
INNOVATION HUB
in the world"

9. "It’s no.
1in
START-UP COMPANIES
and VC investments
per capita"

10. "It’s where the
WORLD’S LEADING MEGA-BRANDS
choose to run their R&D centers from"
250 foreign R&D centers are active in Israel

11. "It’s that country that won
12NOBEL PRIZES
for contributions
to society"

12. "It’s
3rd
in the world for FEMALE
ENTREPRENEURSHIP"

13. "It’s home to some of the most intriguing
talents in music, dance, fashion and the arts"

14. "WITH
MORE
MUSEUMS
per capita
than any other
country"

15. "It’s got Tel Aviv…
it’s on my list"!
"Top 10 beach cities"
"Miami Beach on the Med"
* National Geographic *
"Top 3 cities in the world"
"A kind of San Francisco
in the Middle East"
* Lonely Planet *
"The hottest new ‘hood'"
"The Mediterranean Capital of Cool"
* New York Times *

16. And… Who else has
JERUSALEM?

17. THESE ARE ALL
UNDISPUTED FACTS
Yet, most people outside of Israel don’t know it.
(And most people in Israel don’t appreciate it)

18. The truth is,
People all over
the world see
and perceive
Israel like this…

19. This is
FRUSTRATING
UPSETTING
ANNOYING
SAD
HURTFUL
OFFENSIVE
MOTIVATING!

20. While CONFLICT does indeed
impact our lives, IT’S NOT WHAT
ISRAEL IS ALL ABOUT!

21. WE ARE VIBE ISRAEL
A SOCIAL START – UP
Here to change the way people think and feel about Israel,
because we recognize that mindset comes first, and action follows.
And that's why we've decided to take action

22. FOCUSING ON MILLENNIALS
WHY DO THEY MATTER?
> The largest generation yet
> Tech-savvy, approachable, crave connections both off
and online
> Because Millennials are shaping the future
Sources: Whymillenialsmatter.com, Nielson, Pew
Born between
1980-2000
Represent 25%
of America
(80million), 35%
of the World
(2.5billion)
Most ethnically &
racially diverse
SHAPED BY THE RISE OF THE INTERNET
> socially connected
> expressive
> inclusive
THEY ARE ALSO
optimistic
generally progressive
globally concerned

23. 50%
Traditional Media User Generated Content
34%
TV
Social
Networking
68%
74%
Radio
Peer
reviews
37%
Print
Newspaper
Conver-
sations
w/ friends
44%
Peer reviews
are as trusted
as professional
reviews!
64%
Professional reviews
trustworthiness
68%
Peer reviews
trustworthiness
FOCUSING ON MILLENNIALS
How much do you trust the product info
you get from the following sources?
Source: Ipsos Millennial Social Influence Study, 2014

24. We do this by connecting
people to the unique ingredients
of Israel's creative spirit
Innovation
Entrepreneurship
Cultural diversity
Creativity

25. BECAUSE PEOPLE ARE PEOPLE
THEY CARE ABOUT WHAT MAKES LIFE WORTH LIVING:
…all the ingredients that one
can find in abundance in Israel
EnvironmentRelationships
BusinessCulture
People
Tourism

26. EXPANDING MINDSETS
THE VIBE ISRAEL WAY

27. THE VIBE ISRAEL WAY
Is all about …
Creative Energy
Experiences
The Israeli people
Authenticity
Is not about .…
The Conflict
Dry facts
The State of Israel
Propaganda

28. THE VIBE ISRAEL WAY
Securing Israel's Future
> National Pride
> Global Positioning
> Jewish Peoplehood
Creative Energy
> Identifying
> Aligning
> Sharing
Building Relationships
> Continued Israel content
consumption and exposure
> Long-term friendships
> Professional collaborations
> Visiting Israel
> Israelis invited abroad
Vibe Israel In Action Measure of Success Long Term Result

29. A weeklong free trip to Israel offered to
digital influencers
A CLOSER LOOK…

30. Since June 2011,
15 Vibe Israel
tours
• Topics of global interest
• 5 bloggers per tour
• Millions of followers per tour
• On average, 25 blog posts per tour
• Hundreds of tweets, photos, status
updates per tour
MOMMIES
DESIGN
FASHION
SOCIAL ENTREPRENEURSHIP
INDIE-ROCK MUSIC
ARCHITECTURE
WINE
SUSTAINABILITY
TRIATHLETE SPORTS
CONTEMPORARY ART
FOOD
PHOTOGRAPHY
WELLNESS
COMIDA (FOOD)
INNOVATION IN TELEVISION

31. Are accepting of all religions, gays...
Maintain high moral standards
Have a can do spirit I admire
Creative and innovative
Are welcoming
Believe in Western values
Are warm and caring
Are cool
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
After BeforeSource: Pre and Post Tour digital influencers surveys
VIBE ISRAEL
CHANGES
PERCEPTIONS
Israelis:

32. Vibe Israel creates commercial
OPPORTUNITIES
Monkey Business,
a company which
represents up and coming
Israeli product designers,
signed a contract to
sell their products on
the e-commerce site of
Dezeen, a well respected
design blog.
Artistic cooperation was
created between Idan
Reichel and leading world
music artists, thanks to
an introduction in New
York by one of our music
bloggers (who writes for
MTVIggy.)
E-architect, Britain’s
leading architecture
blog, now offers Israeli
Architecture Tours as
part of its world tours
offerings.
Triathlete sports blogger
includes a package for
next year’s Israman, as
part of his packages for
Ironman competitions,
around the world.

33. Encouraged by previous
years successes, we're taking
it to the next level BUILD ALLIANCES AND
PARTNERSHIPS WITH LIKE-MINDED
PEOPLE, ORGANIZATIONS AND
PUBLIC ENTITIES
SCALE UP VIBE ISRAEL
TOURS TO REACH CRITICAL
MASS IMPACT, IMPLEMENT
FOLLOW UP PROGRAMS
AND ACTIVITIES
IDENTIFY TECHNOLOGIES
THAT LEVERAGE THE VIBE
ISRAEL AGENDA AND ENGAGE
MORE MILLENIALS IN A FRESH
CONVERSATION ABOUT
ISRAEL

34. THANK YOU
Contact Person in Israel: Joanna Landau | Founder & CEO, joannal@vibeisrael.com
Contact Person in America: Julia Ben Shalom | Development Director, juliabs@vibeisrael.com
Vibe Israel @vibeisrael @vibeisrael team@vibeisrael.com www.vibeisrael.com

35. You can support VIBE ISRAEL TOURS
You can help us invest in NEW TECHNOLOGIES to
leverage our success
You can sponsor our EVENTS
You can help SPREAD THE WORD